Yoyo

When it comes to keeping audiences engaged, striking the balance between detail and digestibility is key. Trim away too much, and you might also lose the detail that builds trust, and shows the value of what you have to offer. Show every single way your offering is perfect, and you'll leave your users overwhelmed and swamped by too much information. Want to get the balance right? Get the whole report at 🔗https://lnkd.in/eXckXB7C

From interviews and moodboards to final design concepts, the aim was always to elevate Worldwide Cancer Research to help grow the Curestarter community, and to maximise the impact of #TeamWorldwide. User research told us that discovery research could often be too negative or infantilising - so our solution was a website that could present critical, specialist information in a way that's highly usable, accessible, and fun. Across the site, we focused on easing cognitive load and keeping engagement high by making discovery research as easy to absorb as possible. Find out more about how we kept users at the core of the design process at 🔗 https://lnkd.in/eUrVXVpK

Throwback to our last marketing brunch, where we brainstormed solutions to the challenges of modern-day marketing. From making space for unbridled innovation, to speaking the language of stakeholders, we came together to discuss how we can make results a reality without sacrificing creativity in the process. We'll be back again, this time chatting through keeping up with changing trends, needs and goals in continually maintaining a digital presence. Tailored for internal marketers at purpose-driven organisations, it's set to be an insightful session. Join us at our Marketing Lunch in September by booking your place at the link in the comments.

Thanks Mike Masey for starting off our challenges with a bang! Thanks to his donation, we'll now be snapping pictures of every dog we see as we conquer the countryside - and keeping an eye out for any huskies 📸 Got a challenge of your own? Get involved at the link below.

Worldwide Cancer Research have made it their mission to get us closer to a world where no life is cut short by cancer. Our partnership with them meant building a new website that would make their aspirations a reality, supporting them to grow their community, discover and support research, and engage with their audience - and look amazing in the process. Check out the full case study on our website, or click the link in the comments.

It's official! We couldn't be more thrilled with the launch of a brand new website for Worldwide Cancer Research and it was a joy to work on, from start to finish. A huge shoutout to the project team - Megan Howden Ellie Barrett Matt Sage Stephen Coventry Calvin Davis David Monk Jono Powell Anna Dixon Gregg Lawrence Hannah Katie Smith - and everyone else who brought this project to life 🎊

In case you missed it, we've decided to take on our Around the Weald Walk yet again - over 27 miles around the Kent countryside, raising funds for Demelza Charity. Maybe even more exciting, is the fact that you can join in...kind of. Find out how you can get involved and help support Demelza's amazing work below.

Today the team are celebrating a blossoming partnership - keep an eye out for some big news next week! #yoyo #partnerships

Great company, great food, and great discussions - what better way to spend an afternoon? If you're an in-house marketer at a purpose-driven organisation, we'd love to have you join us at our next marketing lunch. We'll be coming together to discuss the challenges of creating and maintaining a digital presence, and we'll be there to offer insight into making your life as a marketer that little bit easier. Get in touch if you'd like to join us!

If you're someone who's big on brand with an eye for visuals, who loves bringing creativity and innovation into digital design, and who wants to work as part of a tight-knit team - then you're someone that we'd love to chat to. We're #hiring a new Junior Designer, so if you think that's you, then apply on our website.