CNN Create Brand Studio

New frontiers await those dreaming of the Highlands of Scotland 🛤 In a new campaign, Highlands and Islands Enterprise and the Highland Council sought to showcase the Highlands of Scotland as not only a beautiful place to live but also a region of opportunity for aspirational professionals to grow their careers. Using client-supplied footage, Create produced a dynamic film, alongside a sponsored article featuring voices from expats in the region who have pursued their ambitions there. Discover more now: https://lnkd.in/gMZrVXmZ

Samsung Electronics believes in freely sharing its technological expertise with society and by supporting smaller companies, they aim to nurture a robust industrial ecosystem where companies can succeed and grow together. 🌱 In a multiplatform campaign—spanning film, digital, social, and audio—Create showcases how Samsung fosters innovation, revitalizes regional development, and preserves cultural heritage through their Samsung Smart Factory Support Initiative. Featuring vertical and mobile-first immersive storytelling alongside interactive elements, the campaign demonstrates the transformative impact of the support initiative.   Discover more now: https://lnkd.in/e9Z4ZXXX #RaisetheRoof #ThrivingasOne #Samsung

From storyboard to screen, see the process that powers our storytelling🎬 Storyboards are essential to crafting films that inspire and connect. They guide the flow, timing, and vision, ensuring every frame reflects the story we set out to tell. Watch our storyboard come to life for Hyundai Motor Company (현대자동차)’s latest brand film featuring Laura Enever, Guinness World Record holder and 2024 Big Wave Surfer of the Year.🏄🏼♀️ Discover more now: https://lnkd.in/edcFzXHP

As we conclude 2024, the production team is proudly reflecting on its continued collaboration with offset partner, Ecologi | B Corp™. We've expanded the Create Ecologi forest to 3,046 trees, and this year have been able to support CO2e removal and habitat restoration through our productions. We have now funded 22 carbon projects, such as Delta Blue Carbon’s mangrove restoration project, which captures the equivalent amount of carbon emitted from the project while also safeguarding ocean ecosystems and communities. As dedicated supporters of Ad Net Zero, we remain committed to producing content with carbon reduction at the forefront, offsetting any remaining emissions by funding global climate projects with Ecologi. We look forward to continuing this commitment into 2025. #CreateResponsibly

From all of us at Create, we wish you a happy holiday and a joyful new year. 🌟 #CNN #HappyHolidays #HappyNewYear 

Equality in sports is gaining momentum, and athletes like Laura Enever are leading the charge. In a renewed partnership, Create worked with Laura Enever, Guinness record holder, 2024 female Big Wave Surfer of the Year and Hyundai She’s Electric ambassador, producing a range of cross-platform content to increase awareness of Hyundai Motor Company (현대자동차)’s commitment to female empowerment in sports. Discover more now: https://lnkd.in/gmgA4cWZ #FortheGirlsAfterMe #HyundaiMotors #BrandedFilm 

In a new partnership with Citizen, the watch brand wanted to leverage human-centric storytelling to reveal its new Series 8. Create researched stories of individuals who’d exemplify the brands new offering - celebrating design simplicity - and discovered Fred Krugger, the award-winning Belgian motorcycle builder. The team filmed on location in Basse-Bodeux, Belgium, to offer a glimpse into the world of the enigmatic artist, revealing the approaches that underpin exquisite design. Discover more now: https://lnkd.in/ggT_2pWt #CitizenWatches #Series8 #BrandedContent

For the Girls After Me 🏄🏼♀️ In a renewed partnership, Hyundai Motor Company (현대자동차) tapped Create’s expertise in human-led storytelling to increase awareness of the motor company’s commitment to female empowerment in sports. Create worked with Laura Enever, Guinness record holder, 2024 female Big Wave Surfer of the Year and Hyundai She’s Electric ambassador, producing a range of cross-platform content including the brand film 'For the Girls After Me'. Discover more now: https://lnkd.in/gdDvXnhe #FortheGirlsAfterMe #HyundaiMotors #BrandedFilm

In the final instalment of Create’s latest campaign with Türkiye Tourism (Go Türkiye) which has been showcasing the lesser-known travel destinations in Türkiye, audiences are introduced to slow living on the Princes’ Islands. Create worked with filmmaker Alex Strohl to bring the destinations to life for audiences around the globe, and while the film leans into Strohl’s playful character, the articles features his personal photography, capturing a first-person perspective of the wonders Türkiye has to offer. Discover more now: https://lnkd.in/ehtDaDkv #TürkiyeTourism #Travel #BrandedFilm #BrandedContent 

Tune in to our very own Daniel Epstein's interview with TODAY Bizview, where he talks all about Create's human-centered storytelling and sustainable production practices 👇