McCann Enterprise Central

🦚 Are you giving the right signals in your B2B marketing? Like a peacock showing off its impressive feathers, signalling theory applies to marketing. The meaning and significance we attach to something is often proportional to the expense with which it's communicated. So, how can this drive B2B marketing success? In his latest article for WARC, Colin Gray uncovers the theory, application, and potential of signalling. Read more here: https://lnkd.in/ePbTDikM #B2Bmarketing #B2B

Are B2B marketers forgetting the importance of memorability? In his latest article for WARC, Colin Gray uncovers the importance of being noticed and remembered - and how to do it effectively. Read the full article here 👇 https://lnkd.in/eUn_a4RK #B2B #B2BMarketing #WARC

In an ever changing business landscape, B2B marketers need a new level of resilience. Find out more in Intelligent CXO 👇

Can you really hack the minds of B2B buyers? 🤔 In our latest article for WARC, Colin Gray dives into the subconscious and uncovers how B2B marketers can win the minds of buyers. 🧠 How our brains process information 🧠 Why familiarity is so important 🧠 The role of distinctive brand assets 🧠 Building 'brand-relevant' memories Read the full article here: https://lnkd.in/eA8ywccf #WARC #B2BMarketing

Feeling overwhelmed by the constant barrage of change? 🤯 Businesses have an increasing need to pivot, adapt and flex in response to unexpected changes. From geopolotical changes, technological developments, and the pandemic, there's been a LOT to navigate - and it's set to continue. So, how can B2B marketers thrive in a world of constant change? Colin Gray recently shared his guide to 'Resilience 2.0' with Intelligent CXO Read more here 👇 https://lnkd.in/eJTjAmhU #B2BMarketing #Resilience

These are the ingredients you need to create an effective B2B marketing strategy 👀 In our latest white paper, Balance: The Key to Effective Marketing, Colin Gray cuts through the data and uncovers the five areas where marketers need to find balance 👇 Read the free white paper here: https://lnkd.in/eAvNbaWG #B2BMarketing #B2B

Is your marketing feeling a bit off-balance? ⚖️ We've got a white paper for that. B2B marketing departments have never had so much measurable data, but turning facts and figures into useful, actionable insight remains a challenge. So, we've cut through the data and research to unearth key take aways and reveal the best recipe for long-term growth. Spoiler alert: it all boils down to balance Click the link to read the latest white paper👇 https://lnkd.in/eAvNbaWG #B2B #MarketingEffectiveness #B2BMarketing

Hands up if you've achieved full balance in your B2B marketing… Not easy is it? Although a key driver of marketing effectiveness, limited resource and busy schedules often lead to an imbalanced B2B 'diet'. But where is your brand currently struggling to find the balance? #B2B #effectiveness

B2B is full of the wrong kind of BS... Behavioural science has the power to supercharge marketing by helping us understand why people do what they do. And when we know the context behind decision making, we can create more effective campaigns. Colin Gray, Managing Partner Strategy & B2B, recently shared his thoughts with WARC on the importance of behavioural science. Read more here 👇 https://lnkd.in/eGMd856P