6sense

👏 Lyra Health's world-class sales and marketing team revolutionized their go-to-market strategy! Revenue leaders Kerry Hennessey Fortman, Harjot(har-joe-t) Singh, and Brian Grady shared their stories of Lyra's transformation and journey with 6sense. They successfully bridged the gap between marketing and sales to create a unified, effective approach to customer engagement! Check out the impact: ➡️ 6sense has become the central platform for Lyra’s marketing, sales, and BDR teams. They align on goals and act on the same data. ➡️ The sales team now has a balanced view of account activity, which has transformed their approach from cold-calling to relevant, personalized outreach based on intent signals. ➡️ Lyra’s revenue team significantly accelerated pipeline by focusing on the right accounts at the right time, using predictive models for intent and profile fit. Get the full scoop: https://okt.to/6mFJfs

👻 HAPPY SPOOKY SZN 👻 Revvy's AI email spell book contains the secrets to conjuring conversations to rouse forgotten spirits into active, engaged prospects! 6sense Conversational Email (CE) has a solution to instantly re-engage lost and cold opportunities – we like to call 'em “Awaken the Dead” campaigns. Here’s how CE helps you turn the mundane into ✨the magical✨ and breathe new life into dormant accounts: 🪄 Instantly re-engage prospects with personalized messages, powered by 6sense intent data. 🪄 Follow-up automatically based on recipients' engagement levels to maintain communication without being spammy. 🪄 Add prospects to your CRM in real-time as they meet specific engagement criteria. 🪄 Strategically manage replies and book meetings with AI Agents. 🪄 Measure performance, ROI, and efficiency to optimize your strategy. Keep reading for more AI email spells: https://okt.to/4qc6ul

At Breakthrough 2024, I had the privilege of sharing three incredible stories of how our customers have transformed their go-to-market strategies using 6sense. Each company faced unique challenges, but through data-driven insights, account-based targeting, and the power of 6sense AI, they achieved breakthrough results. Here’s a quick look at their journeys: 1️⃣ Anthology Inc Anthology works in the education sector — a niche market with a notoriously long sales cycle. As part of their GTM transformation, they shifted from broad, scattershot campaigns to account-centric precision targeting. By focusing on data hygiene and targeted sales engagement, they revealed hidden opportunities and boosted their opportunity win rates from 2-3% to an impressive 15% —a conversion rate increase of up to 650%. 2️⃣ Folloze B2B SaaS company Folloze embraced full alignment across their go-to-market teams with a focus on common data and intelligence. They tracked account engagement and optimized ad spend, leading to some outstanding results: 👉 Exceeded ADR Meetings target by +104% 👉 43% increase in pipeline in H1 2023, all while reducing paid media by 52% and total marketing spend by 31%! 3️⃣ DDI | Development Dimensions International Consulting and training company DDI underwent a major shift in their operating model, moving sellers to regularly prospect with the support of targeted, data-driven campaigns. By using 6sense insights across their tech stack, they: 👉 Increased opportunity creation by 32.5% 👉 Shortened their average sales cycle by 43% 👉 Grew their pipeline by 23% Each of these stories is a testament to the powerful synergy of people, process, and technology. When you’re aligned, leveraging the right technology, and putting the customer journey first, the results speak for themselves.

Rapid fire 3-2-1 questions? Yes please 🙌🏼 I went around 6sense Breakthrough asking people to answer rapid fire on the spot. Here’s CMO, Gina Hortatsos, answering: 3) Who are 3 companies doing demand gen well? 2) Top 2 things demand gen marketers must do in 2025? 1) Without saying attribution, what’s the hardest part about demand gen today? Check it out 👇🏼👇🏼🔥🔥

😳 Don't panic, but 2025 is only a couple months away. Is your AI strategy ready? Join our experts Adam Kaiser and Michael (Mac) Conn on Nov. 19 at 8am PT/11am ET/4pm GMT to learn how AI can grow your pipeline and boost efficiencies. Whether you’re starting to consider using AI or looking to optimize your existing AI initiatives, this session will provide a roadmap for building your 2025 AI strategy. Get ready to: ➡️ Dive into the cutting-edge landscape of AI in B2B sales and marketing. ➡️ Develop a checklist of key considerations for building a robust AI strategy. ➡️ Explore real-world examples of successful AI implementations in outbound prospecting and inbound lead generation. ➡️ Ask questions and get personalized advice from our AI experts. Register here and add it to your calendar: https://okt.to/8dlJUi

🥺 Low-intent accounts and event/webinar leads deserve love too. These leads and accounts are often neglected, as sellers have to prioritize high-intent accounts with their limited time. But they still hold potential value and require nurturing. That's where an AI email assistant, like 6sense Conversational Email (CE), comes in! Here’s how you can use CE to nurture lower-intent accounts and leads from webinars and events: ➡️ Keep your brand top of mind with consistent and personalized content. ➡️ Nurture leads over time with tailored messages that build interest and engagement until the lead is ready for direct sales interaction. ➡️ Gauge prospects' interest levels and readiness to continue in the sales funnel, making sure that only qualified leads are handed to sales reps. Use these strategies to enhance top-of-funnel pipeline and turn even low-intent prospects into viable opportunities! Check out more ways to drive revenue with AI email assistants: https://okt.to/vB0KrR

"In the clurb, we all fam!" We're still feeling the energy and good vibes from #6sBreakthrough24 – especially the 🪩 RevHead Rewind Party 🪩 Between lighting up the Palms (literally), impeccably captured 70s-90s nostalgia, and everyone's epic dance moves, it was truly unforgettable! What was your favorite Breakthrough moment?

At Breakthrough, we heard from 6sense’s very own Kerry Cunningham about the evolving B2B buying journey, and it’s clear that the game has changed for marketers. My key takeaway? Marketing’s influence has never been more critical. The 2024 B2B Buyer Experience Report reveals just how much impact we have as marketers. Based on input from 2,500+ respondents, the research shows that more than 70% of the B2B buying journey happens before buyers even reach out to sales. This means that marketing has a massive opportunity — and responsibility — to shape that journey from day one. 81% of buyers already know who they want to purchase from before they engage with a seller. That’s huge. It proves that the work we’re doing to build trust, visibility, and credibility for our brands is vital to success. But this research also highlights the need for marketing and sales to be fully aligned throughout the buying process. We’re not just feeding the pipeline — we’re influencing buyers at every step of the journey, from initial research to conversion. With this new data, it’s undeniable that marketing is in the driver’s seat when it comes to shaping buyer perception. We must become even more precise and data-driven in understanding and targeting the right accounts with the right message at exactly the right time. The challenge is clear, but so is the opportunity: when marketing is fully integrated and aligned, and when we’re working with data and AI that give us visibility into early-stage, anonymous buying signals, we can significantly impact revenue growth and become an unstoppable force in modern B2B strategy. Let’s take this research and run with it.

B2B Marketing is on FIRE! Having joined the 'dark side' of B2B almost 2 years ago, I've learned a lot about the industry. It's filled with creative, data-driven, and smart changemakers; a pleasure to work with such ALL IN people. This week, I had the honor of sharing 6sense research at the dentsu B2B event in London with Laura Pierce and Jason Fletcher. Here's what we learned: - Dentsu's Superpowers research sheds light on the challenges of B2B buying and offers ways to streamline buying cycles. - Mimi Turner revealed that 50% of the influencers in a buying cycle are hidden buyers like procurement and legal. Pay attention to them! - I presented Kerry Cunningham's research, highlighting that 70% of buyers rely on analysts/consultants before engaging with vendors. Partner Programs are key! - 69% of buyers initiate contact with vendors and choose their preferred vendor 80% of the time before reaching out. Make sure to be their top choice! Exciting insights shaping the future of B2B marketing! #B2BMarketing #ResearchInsights #dentsuEvent #Collaboration

Are your sellers struggling to hit quota? Empower your team to focus on high-converting leads and prospect more efficiently. Here are eight strategies to help your sales team consistently meet their quotas: 1️⃣ Focus on in-market accounts and prioritize prospects who are actively showing buying signals. 2️⃣ Use predictive analytics to understand patterns in buyer behavior and optimize the timing of your engagement efforts to reach out when prospects are ready to talk. 3️⃣ Use intent data to learn prospects’ specific needs and pain points. Tailor your approach to show the value of your solution more effectively. 4️⃣ Make sure you’re working with accurate, up-to-date contact information and use robust audience segmentation for more targeted, personalized outreach. 5️⃣ Multi-thread your outreach within a target account to reach key decision-makers at various levels of the organization. 6️⃣ Consider using AI tools like Conversational Email to automate and personalize email campaigns at scale. Drive more responses and qualified meetings without requiring additional manual effort from your team. 7️⃣ Align your sales and marketing teams to work with the same data and target the same accounts. 8️⃣ Use AI to automate routine tasks and data entry. Free up your sales team to focus on high-impact activities like conducting discovery calls, crafting proposals, and nurturing buyer relationships. Check out this blog for more tips to hit quota: https://okt.to/pcfLT8