adam&eveDDB US

Predictions for the Big Game 🏈 🪄 Super Bowl LIX is just around the corner, and our Executive Creative Director, Paulo Junger is sharing thoughts and predictions on ads we will see this year. From celebrity endorsements, to AI, to social shopping targeting Gen Z, and the ever-present buzz around crypto, what will everyone be talking about? Paulo thinks we might see more advertisements linking to humor and nostalgia, but we want to hear from you. Read LBBonline - Little Black Book's piece and let us know what you think will steal the spotlight this year! #SuperBowlLIX #Creativity #Predictions #Marketing #DDB #LBB https://lnkd.in/e7Ns_xE8

Absorb Everything Around You: Ideas, Perspectives, Processes 👏 Melissa Rosner, Art Director, adam&eveDDB New York is without a doubt a star and perhaps one of the best people out there to give advice and recommendations for those newly starting out in the advertising world ✨ To her fellow creators out there, Melissa advises: "stay curious 💭, stay open 💫 , and never stop soaking it all in 🧽 ." Any advice you would have for young marketers? Thank you for the feature, Breaking and Entering Media! #DDB #4As #Talent #Creativity

Three powerhouse agencies, one united North America ⭐      Today, we announced a strategic transformation to further deliver on our vision for the future, uniting three of DDB's most distinctive and celebrated agency brands – alma, adam&eveDDB, and DDB Chicago – under one unified leadership team in North America.       Leading the way are some of the industry's best: Caroline Winterton, CEO, Isaac Mizrahi, Chief Operating Officer, Micheline Grace Lewis, Chief People Officer, Justin Gee, Chief Financial Officer, and Laura Cona, Chief Growth and Marketing Officer.  "With this incredible leadership team in place, we are excited about the future of DDB North America," said Alex Lubar, Global CEO, DDB Worldwide. "Our unified approach will allow us to build on our creative momentum and continue driving results for our clients, while unlocking new growth opportunities for our teams."    As we look ahead to 2025, we can't wait to explore new collaborations and continue delivering work that hits you in the feels. Let's go! 🚀 💫 Read more in Ad Age here: https://lnkd.in/et6y2px9. Thank you for the coverage, Ewan Larkin! #DDB #AdAge #Creativity #Leadership

Today we honor Martin Luther King Jr. and the impact his legacy has had on society. We take time to reflect on his lessons of equality, justice, and peaceful activism, to contribute to a better future for all. #DDB #MLK #MartinLutherKingJr #MLKDay

We're excited to kick off the new year with a big win! 🏆 For our work with the International Paralympic Committee on 'The Paralympic Dream,' we secured our 4th Clio... this time at the Clio Music Awards! A huge congratulations to all the teams - across our New York and London offices - who contributed to this project. Your creativity, passion and hard work made this possible! Here's to many more milestones ahead! 💫 Click here to learn more and view the work! https://lnkd.in/eA26_HZW #DDB #ClioAwards #IPC

Launching TAST!EZ Just in Time for the Holidays! 🎉 🎄 Exciting news! We've teamed up with McCain Foods once again to launch TAST!EZ - the ultimate frozen appetizer that's perfect for any gathering and especially perfect for upcoming holiday fun! 🍴 Starring the one and only Leslie David Baker, the 'Feed the Fun' campaign shows how the appetizer can make any gathering more delicious and more entertaining. “We’re thrilled to team up with McCain Foods for the U.S. launch of TAST!EZ! Just in time for the 2024 holidays, these delicious apps show how tasty treats can level up any gathering. Partnering with Leslie David Baker proves these crunchy cheesy appetizers can bring out the fun side in anyone or any situation.” Joel Francke, Creative Director, adam&eveDDB New York. Read more about the work here and be sure to pick up the shareable snack at one of your local retailers! Thank you for the coverage, shots ! https://lnkd.in/eP9Jxah6 #DDB #Shots #McCainFoods #FeedTheFun

2024: Was it a Year of Vintage Creativity? 🎨 💫 Is creativity taking a step back to better times? Are advertisers, clients and audiences all holding the desire for more emotion-driven and more genuine touchpoints? It was noted that this year, audiences in the ad industry embraced a more playful, nostalgic approach to storytelling - something that resonated deeply with jurors and viewers alike. According to Sian Coole, Creative Director, adam&eveDDB West, this shift towards fun and authenticity made campaigns stand out and helped create deeper and more meaningful relationships with customers. Sian explains further: "If my creative department is anything to go by, we’ll be seeing a lot more of this fun and frivolity in 2025. I’ve lost count of the amount of scripts that have been sung to me in the last few months, and I haven’t cringed once. So, bring on the music, the glitter and the bigger budgets please." 🪩 Share your own thoughts below on the 2024 trends and your predictions on the year ahead! Read more in LBBonline - Little Black Book: https://lnkd.in/e6y-ws-t #DDB #LBB #Creativity #Advertising

Fame & Feelings: Insights to OOH Advertising 🏡 Last week, adam&eveDDB's Managing Director James Rowe, took the stage at The Advertising Club of New York's 17th Annual OOH Conference. James shared the stage with executives from JOAN Creative, TikTok and more in front of a packed room, all providing insights on how to get your greatest work on the minds of consumers and also sharing your ideas to resonate with audiences on both an emotional and commercial level. Reflecting on the past year and looking ahead, James and his fellow panelists explored the beauties and complexities of out-of-home advertising — diving into how it aligns with the latest trends — from AI advancements to tech-driven opportunities. Thank you all for the insights; excited to see how they line up with the times ahead! 💡 Thank you for the invite, Ad Club! 🌟 #Advertising #OOH #DDB Photo Credit: Margarita Corporan.

Meet Kelly Preston: The Power of Teamwork & Positivity! 🤝 😄 At the heart of Kelly M. Preston's day-to-day is a belief in the transformative and magnetic power of collaboration. As adam&eveDDB West's Account Director, she sees creativity and strategy as interconnected forces that thrive when a team is unified, sharing a singular purpose and energy. Kelly focuses on keeping her team calm and focused, making work both rewarding and impactful. Inspired by the individuality of San Francisco and the musical stylings of Bruce Springsteen, she is constantly inspired to think differently and approach challenges with fresh perspectives... and her unwavering philosophy is simple: lean in with positivity and great things will follow. "I focus on maintaining a balance of optimism and real talk, recognizing how powerful this balance is for building trust with both teams and clients. By combining positivity with honest, open communication, I create an environment that encourages collaboration, strengthens relationships, and drives impactful work." Read more about Kelly here: https://lnkd.in/e7aE2ruw. Thank you for the coverage, LBBonline - Little Black Book! #Leadership #Creativity #MovingTheNeedle #DDB

Wickedly Good Marketing 💚 💗 🧙♀️ adam&eveDDB New York's Group Communications Strategy Director Angel Navedo is featured in a LBBonline - Little Black Book round-up, where he offers insightful commentary on the film's strategic brand collaborations. In preparation for the film’s highly anticipated release, countless brands, across beauty and CPG, have bought into the hype by launching their own Wicked-themed collaborations. Still, the question is how effective have these Wicked-themed marketing tactics actually been? Angel notes: "The Wicked collaborations are executing the Q4 blockbuster playbook perhaps too perfectly—so much so that some moves feel automatic, as seen with the recent Mattel packaging mishap. Still, Wicked is everywhere your wallet is—which is key in the holiday fight for shelf space. But for a property about defying gravity, most efforts feel surprisingly grounded. For me, it gets really interesting when this film hits social and takes on a new life: when TikTok turns Elphaba into a transition; when actual fans make Wicked their own. The nimblest brands, the ones who forecast audience engagements, will really get people to sing along with them." Read more here: https://lnkd.in/dbeSHcUm #DDB #LBB #Wicked #Marketing