adam&eveDDB US

Embracing Neurodiversity: A Key to Unlocking Creativity & Success A piece from Alice Walker, Senior Strategist, adam&eveDDB New York sheds light on the challenges neurodivergent individuals face in a world and workplace not necessarily designed for them. 🌍 💡 While being neurodivergent is increasingly recognized as an asset in the workplace environment, Alice points out that the true understanding is still lacking. She believes there needs to be the opportunity to foster neurodiversity, and that's when we will unlock creativity - an essential ingredient for success in advertising and business. Her further advice for success? Embrace weirdness as a value as it can help all people thrive, and also hire more neurodiverse individuals. We're so proud to support Alice as a thought leader in this critical conversation and we invite you to read more in shots here: https://lnkd.in/e48ajERP #Creativity #Neurodiversity #Inclusion #DDB

Maybelline dropped a major surprise with its latest 'Teddy Takeover' campaign 💄 🐻 In partnership with adam&eveDDB, Maybelline disguised JoJo Siwa as a teddy bear for a week-long, New York scavenger hunt, where she handed out the latest product, the “Super Stay Teddy Tint” lip product, at surprise pop-ups around the city! Clues were shared on Maybelline's socials, keeping fans on the edge of their seats until 'Teddy' was unmasked live on Good Morning America. 📺 🏙️ Jo Cresswell, Creative Director at adam&eveDDB West, highlighted the campaign’s significance: “With ‘Teddy Takeover,’ we transformed Valentine’s Day from a day of expectations into an interactive journey of surprise and delight. Seeing so many people engage with the experience - and the incredible reaction to JoJo Siwa’s reveal - demonstrated that beauty marketing can be just as fun and unexpected as the products themselves.” The bold and playful campaign shows how Maybelline is mixing influencer magic and viral engagement with brand marketing. 💫 Read more below: 📍 LBBonline - Little Black Book: https://lnkd.in/eMurp5bd 📍 Ad Age: https://lnkd.in/e9C5ZdCS #DDB #Maybelline #Creativity #BrandMarketing L'Oréal

Everyone at adam&eveDDB US is heartbroken by the loss of former DDB Global Chief Creative Officer and dear friend, Ari Weiss.    Ari wasn’t just a creative leader—he was a force. He challenged us, inspired us, and made us all better. His vision, passion, and relentless pursuit of great work shaped DDB in North America and beyond, in ways that will be felt forever.    Our hearts are with his wife and children, his friends, and everyone lucky enough to have known him. His impact is immeasurable, and his legacy will live on in the work that we do.

Jason Ashlock, Executive Creative Director, adam&eveDDB New York revealed his Super Bowl LIX reactions with LBBonline - Little Black Book 🏈 📺 He discussed the ads that provoked emotion, the benefits and disadvantages of long-form ads versus short-form, the ads that were bold, and the ads that appropriately used celebrity endorsement such as the following: “The only time people at my party went silent (besides the Kendrick Lamar half-time show) was when Harrison Ford came on. It was eerily quiet. When Indiana Jones speaks, you listen. The spot tried a unifying message at a divisive time. I wish more brands would at the very least acknowledge the political climate, instead giving into fear and avoiding it. Kudos to Jeep for bravery.” Read more of Jason’s reviews here: https://lnkd.in/gdm_gR6C #DDB #LBB #SuperBowlLIX #Advertising #Creativity

Get Ready to Play ... and Explore!  🎮 ✈️   We’re thrilled to announce that our partners at JetBlue have teamed up with professional GeoGuessr player and creator Trevor Rainbolt to host a livestream tournament today, Saturday, February 8 on Twitch & YouTube Live. Fans can watch 8 top GeoGuessr players compete to guess JetBlue flight destinations for the chance to win a JetBlue Vacations Travel Certificate to any JetBlue destination and a hotel stay.   JetBlue has also partnered with GeoGuessr to create an exciting custom free-to-play version of the game that will let players test their travel knowledge while discovering amazing JetBlue offers.    Why just explore the world virtually when you can plan your next adventure in real life? We’re thrilled to offer gamers the chance to turn their virtual explorations into real-world travel plans. James Rowe, Managing Director said: “It’s been so exciting to partner with Trevor and JetBlue on this. They are a match made in social-media heaven. With Trevor’s knowledge of the globe, and JetBlue’s great range of destinations and prices, we’re giving fans and causal gamers the chance to turn their in-game successes into real world travel experiences”.   Click this link to play the game: https://lnkd.in/evDc4cjp    Click either of these links to access the livestream on your favorite platform at 12:00 PM EST: https://lnkd.in/exg4y6Uz or https://lnkd.in/e5f7Z9pr

As we now officially find ourselves at Super Bowl weekend, we are proud to collaborate with Kroger to launch a new powerful campaign that highlights the serious issue of child hunger in America: One in five children go to bed hungry. Through this poignant ad, we hope to raise awareness and inspire action to end this crisis.   Brynna Aylward, Chief Creative Officer at adam&eveDDB North America said, “We are proud to continue our collaboration with Kroger on this powerful campaign. It’s not every day you get to work on a campaign that highlights real lives and real challenges. The ad serves an emotive message... and I hope Super Bowl viewers take a pause from the exciting game and feel inspired to end childhood hunger.”     The campaign shines a light on the urgent need for change in support of Kroger’s Zero Hunger | Zero Waste impact plan. Together, we can help ensure that no child has to wonder where their next meal is coming from. Read more about the work in LBBonline - Little Black Book here: https://lnkd.in/dtDfvNit   #ZeroHungerZeroWaste #DDB #Kroger #SuperBowl

Super Bowl LIX: Humor, Nostalgia, Celebrities & Attracting to Gen Z Take the Field 🏈 🎭 Brynna Aylward, Chief Creative Officer, North America, adam&eveDDB was featured in a Business Insider x Super Bowl piece, discussing the major trend advertisers are embracing this year. The overarching theme is that with a politically charged climate, brands are opting for humor, nostalgia, and celebrities to keep things light and to avoid controversy. But is this a sign that brands are playing it safer in fear of backlash or is this simply a reflection of shifting consumer expectations? Let us know what you think and if you think the early ads this year seem to align with a specific approach... Read more coverage at the link below from Lara O'Reilly, Senior Correspondent and Mackenzie Meaney, Sports Media Fellow. https://lnkd.in/eVAFHPea #SuperBowlLIX #Advertising #Creativity #Trends

Predictions for the Big Game 🏈 🪄 Super Bowl LIX is just around the corner, and our Executive Creative Director, Paulo Junger is sharing thoughts and predictions on ads we will see this year. From celebrity endorsements, to AI, to social shopping targeting Gen Z, and the ever-present buzz around crypto, what will everyone be talking about? Paulo thinks we might see more advertisements linking to humor and nostalgia, but we want to hear from you. Read LBBonline - Little Black Book's piece and let us know what you think will steal the spotlight this year! #SuperBowlLIX #Creativity #Predictions #Marketing #DDB #LBB https://lnkd.in/e7Ns_xE8

Absorb Everything Around You: Ideas, Perspectives, Processes 👏 Melissa Rosner, Art Director, adam&eveDDB New York is without a doubt a star and perhaps one of the best people out there to give advice and recommendations for those newly starting out in the advertising world ✨ To her fellow creators out there, Melissa advises: "stay curious 💭, stay open 💫 , and never stop soaking it all in 🧽 ." Any advice you would have for young marketers? Thank you for the feature, Breaking and Entering Media! #DDB #4As #Talent #Creativity

Three powerhouse agencies, one united North America ⭐      Today, we announced a strategic transformation to further deliver on our vision for the future, uniting three of DDB's most distinctive and celebrated agency brands – alma, adam&eveDDB, and DDB Chicago – under one unified leadership team in North America.       Leading the way are some of the industry's best: Caroline Winterton, CEO, Isaac Mizrahi, Chief Operating Officer, Micheline Grace Lewis, Chief People Officer, Justin Gee, Chief Financial Officer, and Laura Cona, Chief Growth and Marketing Officer.  "With this incredible leadership team in place, we are excited about the future of DDB North America," said Alex Lubar, Global CEO, DDB Worldwide. "Our unified approach will allow us to build on our creative momentum and continue driving results for our clients, while unlocking new growth opportunities for our teams."    As we look ahead to 2025, we can't wait to explore new collaborations and continue delivering work that hits you in the feels. Let's go! 🚀 💫 Read more in Ad Age here: https://lnkd.in/et6y2px9. Thank you for the coverage, Ewan Larkin! #DDB #AdAge #Creativity #Leadership