Affinity Solutions

🎉 💥 📣 We’re thrilled to be named as a Leader in the Enrichment and Hygiene category of Snowflake’s 2025 Modern Marketing Data Stack! Check out the report to see how data-empowered marketers and advertisers are addressing key shifts in martech across Generative AI, privacy, and data gravity. 📈 https://lnkd.in/gFDPevTf

 🗣️ Have you heard? 💵 Consumer purchase data is marketing's new currency. ❓ Why? 🚀 With an increasingly competitive marketplace, complex privacy regulations, and a fragmented data landscape, consumer purchase data is a clear must-have. It can be used across the entire marketing funnel, from planning and insights to targeting and measurement to drive better outcomes. In case you missed our recent #AWNY panel discussion, here is a recap with insights from our partners at The Walt Disney Company, Pyxis by Bain & Company, and the National Retail Federation about the power of #purchasedata. Read more: https://lnkd.in/gNtJWi-8 #retaildata #retailanalytics

Now that we've had some time to reflect on #AWNY2024, we gathered key takeaways from our team members, Damian Garbaccio, Logan Moore, Jay Given, and Christopher Acevedo. We'd love to hear from you! What resonates with you? #marketing #adtech #consumerpurchasedata

September is historically a slow month for retailers. But according to this month's CNBC/National Retail Federation Retail Monitor, powered by Affinity Solutions, some retail categories thrived. 👀 👔 👗 Read our CEO Jonathan Silver's take on how consumer purchase data can help retailers across all categories navigate a complex economic climate to drive more revenue, especially as the holiday season approaches. Check it out! 👉 https://lnkd.in/gWRpUrFG #consumerpurchasedata #retailanalytics #retail

Affinity Solutions is at ANA Masters of Marketing in Orlando! Meet our incredible team, including John McMullin, Hannah Smith, Sharon Raffo, and Jim Laiderman, to learn more about how to drive growth with our consumer purchase insights. 💥 #ANAMaster #consumerpurchasedata #retaildata

📣 🎉 Our superstar Director of Data Engineering Khushbu Mohta was recently recognized by Cynopsis as a Top Woman in Media in the “Operations Front Runner” category! She received the award earlier this month for her outstanding work on multiple high-level initiatives. Colleagues Carol Gan, Thanh Nguyen, and Shan Lu joined her at the awards ceremony to celebrate her accomplishments. Congratulations on a well-deserved award, Khushbu! 👏

#AWNY2024 was one for the books! 💥We started the week by sharing the stage with our partners at the National Retail Federation, Bain & Company, and The Walt Disney Company. Mark Mathews, Will Warren, and Christine Chung chatted with Damian Garbaccio about how brands and retailers can harness the power of purchase data to gain valuable insights into customer behavior and enhance every aspect of their business and marketing strategies. 🎉We celebrated the future of retail insights and analytics with our strategic partners at the NRF, Pyxis by Bain & Company, and select retail and commerce executives at the Elsie Rooftop. (In photo L-R: Michael Caldwell, Michael Sayar, Lindsey Henry, Damian Garbaccio, Mark Mathews, Jay Given, Brittney Flynn, Soohyun Gim, Ian Weber) 💡We joined the VAB, Seedtag, Roundel, and Innovid to discuss the powerful combination of CTV and Retail Media Networks to drive critical outcomes like engagement, brand consideration, intent, and actions taken. 🙌Finally, we networked, learned, and returned energized by the enthusiasm for purchase data as the key to building deeper consumer relationships to drive strategic growth. #consumerpurchasedata #retailanalytics #retaildata

The latest CNBC/National Retail Federation Retail Monitor reveals a complex picture for retailers as we gear up for the holiday season. ↘️ September showed a slight month-over-month decline in retail sales breaking a seven-month streak of gains. ↗️ However, the year-over-year picture remains positive, with consumers spending more than they did last year. Which categories saw the biggest gains and losses? Read more: https://lnkd.in/gFaHGn68 #consumerpurchasedata #retailanalytics #retailsales

We're heading to Money20/20 to talk all things cardholder engagement! Stop by Meeting Room MC14 near the Exchange Stage to hear how we’re transforming FI Commerce Media with data, AI, and top retail partnerships. Let’s discuss how our Card Linked Engagement model can turbo-boost your card portfolio performance with real purchase insights and personalized incentives! 💳 Fill out the form to schedule time with our team of experts. See you there! https://lnkd.in/ePByTmZz #Money2020 #consumerpurchaseinsights

🌟 Join Us on Night 2 of Advertising Week New York for Retail's Rousing Rooftop Soirée! 🍸 Get ready to celebrate the future of retail with us in style! We’re hosting an exclusive rooftop cocktail event to mark the exciting new collaboration between Affinity Solutions, the National Retail Federation (NRF), and Pyxis by Bain & Company. Enjoy seasonally inspired cocktails, light bites, and live entertainment by DJ Lohrasp. Network with top industry professionals and get an insider’s look into the transformative power of consumer purchase data. Limited spots available! RSVP to secure your spot: https://lnkd.in/gbqrWqUX #AWNY #consumerpurchaseinsights