Every Australian should be able to grow up and live in an environment that supports their health and wellbeing. Yet our community is constantly bombarded with promotions for harmful products, including alcohol. Alcohol companies advertise through a wide range of media, including through free-to-air TV. Alcohol advertising creates positive social norms around alcohol and increases use of alcohol. We need to protect Australians, particularly children and young people, from alcohol advertising. We know that for young people the more they are exposed to alcohol advertising, the more likely they are to start using alcohol products at a younger age, and to drink more if they are already using alcohol. Free TV Australia is currently seeking feedback on revisions to the Commercial Television Industry Code of Practice (the Code). This Code defines when alcohol advertising can and can’t be shown on television. Concerningly, the proposed revisions to the Code will extend the times that alcoholic products can be advertised. This means children and young people are now likely to see even more alcohol marketing. The revisions also fail to close the existing loophole that permits alcohol advertising during live sports broadcasts. We need to reduce the amount of alcohol advertising on TV, not increase it. The consultation closes next Monday 11 November. For more information about the consultation and how you can get involved, see the below post.
Can you spare 5 minutes to help keep 800+ hours of alcohol ads off our TV screens? Right now, the commercial TV industry wants to extend the times that alcohol ads run by about 800 hours each year. The industry wants to run these ads on weekends, public holidays, and during school holidays - when kids are watching and there are lots of sports events on TV. We know that rates of violence against women and children significantly increase during some sports events. What the industry is proposing will only make this worse. We should be closing the loopholes around alcohol ads in sport - not extending them further to more times and days. And certainly not putting more alcohol ads on TV, especially around sport and when kids are watching. We have less than a week to tell the industry that what they’re proposing isn’t OK. Take 5 minutes to have your say now via the online form at : https://lnkd.in/gwfPs2Sh. And if you want to learn more about what can be done to protect our kids from alcohol advertising, read the full opinion piece from FARE CEO Caterina Giorgi on Croakey Health Media here: https://lnkd.in/ghcHFCBW Alcohol and Drug Foundation Movendi International Turning Point Addiction Treatment, Research and Education Shalini Arunogiri Hello Sunday Morning Sober in the Country Ltd NACCHO Australia Cancer Council Australia Victorian Health Promotion Foundation (VicHealth)