Allied Sports

Putting the “Happy” in Happy Hour!    Last week the Allied Sports team came together in NYC to welcome several of our newest hires and celebrate the close of our best summer yet.    Follow Allied Sports to stay up to date on company news and job listings to become a part of our fast-growing team.   #WeAreALLied

To help the New York Football Giants kickoff its 100th Season Celebration Weekend last month, our client Quest Diagnostics was back as presenting partner of the Giants Foundation 5K presented by Quest at MetLife Stadium. 🏃♂️➡️   The day included a 5K and kids run, games, and a meet-and-greet with Giants legend Jason Sehorn. Quest also showcased its new marketing campaign “For All Your Reasons” with a talented artist who asked runners why they stay healthy and transformed the responses into an inspiring mural.   As a proud partner in health of the Giants since 2013, Quest has become an invaluable member of the Giants organization and continues to support health awareness programs in the local community.   For more on how to train like a Giant, visit: https://lnkd.in/eTsE-kEv   And a huge shoutout to our clients Lori Norian Alyssa Tenore Jessica Rozzi as well as Mike Decina from the Giants.

Happy Megatron Day! Today, the state of Michigan and Detroit Lions fans everywhere officially celebrate one of the greatest wide receivers in NFL history – and one of the coolest nicknames in sports.    Congrats to our client Calvin Johnson Jr. on being inducted into the Pride of the Lions during halftime of tonight’s Monday Night Football game at Ford Field.   ⬇️ More below on why Calvin’s former teammate and current Lions head coach Dan Campbell calls Megatron a “hell of a dude” and why Governor Whitmer says he embodies what it means to be a Detroit Lion. https://lnkd.in/g5M_exhF   #AlliedPride

A record-breaking regular season comes to a close, but the WNBA is just heating up. Find out why from our VP Brand Strategy, Brianna Babb.👇 Who ya got in the #WNBAPlayoffs?

Looking for a job in sports where individual impact meets strong company culture?    Us:  • One of Sports Business Journal’s Best Places to Work in Sports  • Led by industry veterans with a rookie spirit • Leading the shift from Sponsor to Storyteller™   You: • Highly motivated, team-oriented, proactive • Proven track record for sourcing, developing and closing large-scale partnerships • Excited about the opportunity to think strategically and creatively on behalf of world-class properties across the sports landscape   If this sounds like you or someone you know, check out the newest opening on our team 👇 https://lnkd.in/eSudsGFR

How are the New England Patriots and The Kraft Group & Affiliates transforming their game day experience at Gillette Stadium? 🏈 Here's an inside look at how our client Cisco and Acadia Technology Group powered the most significant stadium renovation in team history. https://lnkd.in/gQrkURJK Rob McQueen, Joshua Glasheen, Lauren Parks Wlodarczyk #SponsorToStoryteller

What do a top-ranked Kenyan para triathlete, a trailblazing Lebanese sprinter, an American wrestling legend, and a barrier-breaking Brazilian skeleton racer have in common?   They are all members of the SimiSleighs Foundation Athlete Grant Program Class of 2024 and are on a shared mission to build a better world for girls and women in sport.   Allied Sports was proud to participate in a recent virtual panel with them. Thank you to Simidele Adeagbo (Sleighing Without Limits) for inviting Kailey Fandl and Ralph Greene to share valuable insight on sponsorship deals for elite athletes from both the brand and athlete perspectives.

What makes Allied Sports’ sponsor to storyteller mission possible? The people. Introducing Cailin Bracken, Account Executive on our Events & Hospitality team and first up in our Storyteller Spotlight series. Hear why Cailin’s student-athlete experience and mental health advocacy in college inspires her to help brands authentically connect with communities through sports. At Allied, we believe in the power of storytelling to address a fundamental shift in the sports sponsorship market. Follow us to see more of our new employee stories and find your reasons to belong.

The FedExCup Playoffs are here! And Cisco made a statement at the PGA TOUR FedEx St. Jude Championship in Memphis! ⛳️ From Thursday to Sunday, Cisco hosted over 100 guests in a private suite overlooking the iconic 17th green at TPC Southwind. Highlights included: 🏨 Overnight program at the Peabody Hotel with VIP transportation and parking ⛳️ 5 #TeamCisco ambassadors like Cameron Young, Viktor Hovland and Patrick Cantlay mingled with guests 🤝 Premium hospitality and programming at the prestigious "Freight 59 Club" 🚶➡️Select guests served as honorary observers “ inside the ropes” walking 18 holes with Justin Rose and Ben Griffin With 30+ years of partnership between FedEx and Cisco, Allied Sports is proud to create unique experiences like this for clients. 🤝

The 123rd season of Lega Serie A, but a first for fans in the U.S.👇 Tomorrow, the first Serie A match ever to be broadcast on CBS will see newly promoted Parma Calcio 1913 host AC Milan at 12:30 PM EDT.    This exciting development comes as buzz for the League is high coming off a busy summer - 🏟 Nearly 160K fans attended AC Milan matches across the U.S., including sold out crowds at New York Yankees Stadium and Soldier Field - ASM Global 🎤 Celeb fans Rihanna and A$AP Rocky were in attendance as AC Milan bested Manchester City Football Club in NYC 📺 1.4M fans tuned in as Christian Pulisic visited The Tonight Show Starring Jimmy Fallon 👟 Toronto-based rapper, Drake, announced a new investment in Lega Serie A Club Venezia FC with NOCTA as the club’s official kit provider 🎥 Lega Serie A signed a landmark broadcast deal with Fox Deportes    Reach out to Allied Sports to learn more about how you can tap into an audience of 30M dedicated fans in North America, as interest and investment in Serie A continues to grow. https://lnkd.in/eh_D6bKB