Annalect

Omnicom created Annalect more than a decade ago to reimagine the future of marketing at the crossroads of data, tech, and analytics. Now, with more than 5,000 employees, Annalect employs a data strategy to power internal teams and foster collaboration and innovation In this "Data Cloud Now" interview, Adam Gitlin, President of Annalect, talks with DCN anchor Ryan C. Green about that strategy as well as emerging trends in consumer behavior and technology integration.

https://lnkd.in/ghaiiW52

Inspired by #HispanicHeritageMonth — this spotlight series celebrates the diversity which drives our success, fosters strong values, and uplifts every individual to become the collective heart of Annalect culture. Join us in recognizing the talent, inspiration, and valuable insights contributing to our vibrant and inclusive community. Click on over to learn about Christian Lezama, Associate Director of Global Media Operations, including his proudest professional achievement. #WorkingAtAnnalect

Joining us for Day 1 of our Marketing Leadership #BISummit, hosted by Amazon Web Services (AWS) during Advertising Week in New York, were industry leaders Joann Wolferman and Matthew Devitt from Nielsen, along with Adam Gitlin from Annalect! In a thought-provoking session moderated by Amazon Web Services (AWS)’ Adam Solomon, our panelists delved into the transformative potential of data clean rooms in enabling actionable planning and measurement for brand marketers. They discussed how these secure environments allow brands to collaborate and analyze data without compromising privacy, empowering marketers to make data-driven decisions with confidence. 📢 We would love to see you at one of our upcoming events, click here to check out the schedule: https://bit.ly/3ZHAGSc #Marketing #Innovation #MarketingLeadership #Leadership #AWS #AmazonWebServices #Adweek #AdvertisingWeek #AdWeek2024 #NewYork #NYCommunity #Tentpole #Day1 #Nielsen #Annalect

Inspired by #HispanicHeritageMonth — this spotlight series celebrates the diversity which drives our success, fosters strong values, and uplifts every individual to become the collective heart of Annalect culture. Join us in recognizing the talent, inspiration, and valuable insights contributing to our vibrant and inclusive community. Click on over to learn about Berenice Rosa, Senior Support Analyst, including her proudest professional achievement. #WorkingAtAnnalect

Elevate your marketing game! From October 7-10, our Marketing Leadership #BISummit hosted by Amazon Web Services (AWS) during Advertising Week will feature the brightest minds in the industry. https://lnkd.in/e-9YeW5T We can't wait for Annalect's Adam Gitlin and Nielsen's Matthew Devitt and Joann Wolferman to join their moderator Amazon Web Services (AWS)' Adam Solomon to share top insights! Don't miss out on this opportunity to lead with innovation! #Marketing #Innovation #MarketingLeadership #Leadership #AWS #AmazonWebServices #Adweek #AdvertisingWeek #AdWeek2024 #NewYork #NYCommunity #Tentpole

Omnicom Media Group UK Names Dylan Mouratsing Managing Director of Annalect UK “OMG and Annalect have experienced remarkable growth in recent years, and I look forward to building on this momentum at the group level in the UK. As part of the global team that has developed the industry’s most advanced data and analytics offer, my focus will be on ensuring that data-driven marketing capabilities deliver transformative business outcomes for UK clients.” — Dylan Mouratsing

Dylan Mouratsing has been appointed Managing Director of Annalect UK.    In this role, Dylan will oversee the design of data and tech strategy and solutions that deliver transformative business outcomes for our clients, ensuring that data and tech continue to sit at the centre of our Agency as a Platform proposition and influencing the data-driven culture across OMG. Read more about the appointment here: https://lnkd.in/ePWiRyeA

Heading to Advertising Week New York❓ Join Omnicom and its agencies from October 7-10 at the 20th edition of #AWNewYork24 and explore the latest trends and innovations with our industry experts.💡 Head to the Great Minds Stage on October 9, for our panel, “Unmissable Brands: Becoming Essential”, where The New York Times and Mars will discuss what it takes to cement your brand as essential and the need for courageous marketing and decision making. To view our full schedule for the week, visit: https://lnkd.in/ebs-pQB6 Annalect, BBDO Worldwide, Beauty Co-Lab, DDB, GSD&M, Omnicom Commerce, OMD Worldwide, Omnicom Media Group, TBWA\Worldwide, Advertising Week

Later today, our very own Jon Ghazi will be speaking at International Effectiveness Day in Madrid. Keeping in line with the theme of the event, Jon will demonstrate how #Omni, Omnicom's marketing orchestration platform, supercharges marketing effectiveness and drives strong business results. Many thanks to Prémios Eficácia and Asociación Española de Anunciantes - aea, as well as Marta Saez Achaerandio and her talented team. #JornadaInternacionalEficacia #Eficacia2024