Apollo.io

Maturing is realizing that networking events are more than just free snacks. 😌 Last week we teamed up with G2 to co-host a private event during Dreamforce, exclusive to VP-level execs. 🚀 We brought over 175 sales leaders (!!) into one space to exchange ideas, contacts, and take in the stunning views of The Battery. #Dreamforce is a HUGE event and hosting smaller receptions like this gives our community a chance to actually make connections with one another before the chaos begins. And that’s what events are all about—building community. 💛 Special thanks to Sydney Sloan from G2 for co-hosting with us! 🙌 P.S. If you’re in NYC, we’re hosting our annual event, Olympus, next month. We’ll drop a link to save your spot if you’d like to join the party. 🥂 #ApolloEvents

Let’s be honest—getting your emails delivered to the right inbox isn't easy. Hey there! I’m Matt Lincoln, Group Product Manager at Apollo.io, and I’m laser-focused on solving one of the biggest problems in outbound: Ensuring your messages reach your prospects’ primary inbox—every single time. 🚀 That’s why I’m super excited to share what we’re doing at Apollo.io to ensure your emails successfully land in the right inboxes: 1️⃣ Automated Inbox Ramp-Up: Our inbox ramp-up works gradually to increase your email volume over a 2-week period, aligning with mailbox provider standards to minimize risk and ensure maximum deliverability. This helps you keep a healthy sender reputation! 🤓 2️⃣ Deliverability Score: Think of this as your credit score for outbound. Our Deliverability Score tracks EVERYTHING that affects your email health—open rates, bounce rates, spam blocks, and engagement. Plus, we provide actionable insights to help keep your score in tip top shape. 💪 3️⃣ Guided Mailbox Setup: Setting up a new mailbox? No need to stress. We’ve streamlined the process to ensure every step—from linking to configuration—is designed to optimize your sender reputation from day one. 5️⃣ Deliverability Playbooks: We make sure our playbooks include everything you need—from inbox ramp-up strategies to mastering sender reputation—so you can implement best practices right from the start. Okay, I’ll get off my product soapbox now. But before I sign off, I’d love to know: What’s on YOUR deliverability wishlist?! I’ll be in the comments in case you have ideas or feedback. 👋 P.S. Our team dropped a great resource on Gmail deliverability tips last week—I’ll drop that link in the comments for some extra tips, too. #ApolloEmployees #EmployeeTakeover

👇🍂🎃🍁

Last year, Tim Zheng asked me to write a book that anyone could use to be successful in outbound sales. And he asked if I could do it in a month. I said yes, immediately backpedaled on the timeline (look, I’m a sales guy, not a post-sales guy 😅), and called Karli Stone, who’d just spent 6 months interviewing the best salespeople in the world. Nearly a year later, after analyzing almost 1 billion emails and 5.7 million minutes of cold calls… Downing 2,761 cups of black coffee ☕️ on purpose and 1.7 flies by accident… After enough Zoom writing sessions that neither of us want to see the other ever again… After interviewing 50 of the world’s greatest sales leaders and surveying 250+ sales and marketing experts… And staying up way too late, way too many nights…😴 Our book, Outbound Sales, is now available on Amazon.👏 It’s the most comprehensive book on the subject, and the only one backed by proprietary data on what actually works. I hope it helps you bring in new business, close more deals, and be more successful. More than anything, I hope it makes you money. 💸 If it does, I’d love to hear from you on LinkedIn. Hit me up! 👋 Until then, thank you Karli Stone and Xi-Er Dang, Robyn Showers and Janet 🖍 Choi, and the dozens of contributors to this work (too many to list! Samantha McKenna, Benny Rubin, Alex Boyd, and so many more!). You’ve selflessly helped create something that will bring a lot of value to a lot of people. And I hope you’re ready to do it again, because our next book is already in the works… 🤖 With immense gratitude, Joshua Garrison, VP @Apollo.io, and now Author. 🚀 #ApolloOutbound #OutboundSales

Standing out in a competitive job market is all about the little things. ⚡️ For example: Sending a thoughtful, personalized message to a hiring manager can go a long way. And if it’s got a quick link to your portfolio? Even better. Lucky for you, the Apollo.io extension makes it super easy to find accurate contact info. 💡 And it's free. Win-win. (link in comments to try it) Any tips for standing out in today's job market? Drop yours below! 👇 #ApolloProducts #JobTips

The key to a good event: Make it memorable. 💫 Here’s a few unique activations we’ve done at Apollo events recently: 💡 Live screen printing For a recent event, we had each sponsor contribute a design for live screen printing t-shirts and tote bags. 💡 Personalized Embroidery Attendees were able to get their nickname or initials embroidered on a hat of their choice (Oakland A's or SF Giants) while attending a recent SF Giants Baseball game. 💡 Relevant Raffles At every event, we host a raffle with unique items—everything from concert tickets to simple, but useful WFH office items, tailored to our attendees. Now what’s YOUR take? What’s the key to a memorable branded event? P.S. Shout-out to our incredible events team: Kayla Drake 🌻, Sara Lieber, and Daniel Ryan 🐨! #ApolloEvents #FieldMarketingTips #SalesEvents

“I’m not interested.” 😐 Three words a seller hears an awful lot. And when you take into account that only 10% of buyers in your total addressable market are *actually open* to exploring a new solution, it’s not all that surprising. But how do you flip the script? It starts with focusing on the RIGHT prospects. 🎯 Join Apollo experts zoë hartsfield and James A. O'Sullivan for a strategy session around: ↳ Finding your target audience with more ease ↳ Prioritizing your best leads with better precision ↳Tips for connecting and providing actual value 👇 EVENT DETAILS: When: October 2nd at 10AM PST Link: Comment “Better Leads” and we’ll reply back with it! P.S. Can’t attend live? Don’t sweat it. We’ll send you a link to the recording afterwards, just make sure to sign up in the comments. ⬇️ #ApolloEvents #Prospecting #SalesTips

GIVE US YOUR OPINION. ⬇️ We need your help to name our latest AI feature on Apollo Search. 🔍 This feature allows you to use AI prompting to: - Conduct research and gather information on the web - Transform Apollo data into any format you need - Integrate external data sources and easily summarize info - Generate personalized messages using data and AI-driven insights Then, with your newly AI-generated insight, you can: Filter, personalize messages, export and even sync to your CRM. With that in mind, please cast your vote on a feature name below! Or let us hear your creative ideas in the comments—we always love hearing from our audience first. 💛💡

File under: 143 reasons to use Apollo.io. 🚀

The people asked, so we delivered. 🚀 Our book, Outbound Sales, is now available for pre-order on Amazon! 🙌 Now you can load your Kindle up with easy to browse tips, templates, and resources from some of the greatest minds in sales. Comment “Book” to get a direct link to grab yours. Oh, and it’s literally cheaper than a cup of coffee. 😏 Happy outbound-ing, friends. #ApolloOutbound #OutboundSales