ARD Fashion Consulting

Don’t build your fashion brand alone! At ARD Fashion Consulting, we often see clients make costly mistakes due to a lack of industry knowledge and resources. Others are hesitant to start, unsure of how to navigate the complexities of the fashion world. More often than not, it’s a bit of both. The key is to seek guidance before you feel lost—and that’s where ARD steps in. With extensive experience and a deep understanding of the fashion industry, we provide comprehensive support to fashion founders. From education on industry standards to guidance on making informed decisions, we empower our clients to confidently navigate every step of launching and growing their brands. From trend forecasting to material sourcing and expert design, our services equip clients with the tools and insights they need to make strategic decisions and drive their brand’s success. Ready to take the next step with a trusted partner? Schedule a discovery call with ARD Fashion Consulting today at ard-consulting.com. #ARDFashionConsulting #FashionConsulting #FashionStartups #FashionIndustry

Last week, we had the pleasure of attending Bend Active’s annual Fashion Show at Vitria on the Square, hosted by the wonderful founder, Laura Heller. The event was perfectly executed with no detail overlooked! From a lively cocktail hour featuring gourmet appetizers and local pop-up shops to a fun DIY lip gloss station and incredible VIP gift bags filled with goodies from local businesses like B & C Bakeshop, Stone Armory, and My Soaps—the entire evening was an experience to remember. The main event, hosted by Shelley Meyer and Maria Durant, was filled with high energy and excitement. The collections were vibrant, and it was clear that Bend Active has built a dedicated and enthusiastic community in Columbus and beyond. All proceeds from the evening supported Her Song Columbus, an organization dedicated to helping victims of human trafficking. It was a spectacular night, and we are incredibly grateful to the Bend Active team for including us! Head over to our Instagram at @ARDFashionConsulting to see more from this event! #bendfitfashion2024

Your product launch isn't just a one-day event. It's a marathon, not a sprint. 🏃♂️ One common mistake I see fashion founders make is putting all their energy into the buildup for launch day- only to take their foot off the gas immediately afterward. Launching is exhausting! But here’s the truth: the real work starts after launch day. Why? Because most of your sales won't happen on launch day. Your goal should be to maintain momentum, improve your customer experience, and work towards the next launch. This means consistent effort and investments in things including: Consistent social media content and marketing campaigns Weekly email marketing to keep your subscribers engaged In-person marketing and events to build connections Staying fresh in your customers' minds increases conversions and drives success beyond launch day. Don’t kick back just yet—the journey is just beginning! #ARDFashionConsulting #FashionDesigner #SmallBiz #BrandLaunch #MarketingStrategy #Entrepreneurship #BusinessGrowth #BrandBuilding

Get excited! There’s still time to reserve a seat! The NC4K Pure Imagination Fashion Show is quickly approaching on October 5. The organization has just announced the program hosts- Kayla Hanley (92.3 WCOL) and Katie McKee (ABC6)! Get your tickets to the event, including a full breakfast cafe, complimentary mimosas, an exciting auction, and a runway show of over 50 models! https://lnkd.in/gVDBfPGa #ARDFashionConsulting #fashiondesign #runwayshow #fightingcancer #NC4K

The most anticipated launch of the year! This past Sunday, Amanda Rango of ARD Fashion Consulting joined the official Hallegrace launch celebration! We knew how memorable this project would be as soon as Julie Gerber Hershberger came to us over a year ago with her daughter Halle’s dream to create a line of comfortable yet functional pajamas for children with cancer. Having been treated for Ewings Sarcoma in uncomfortable hospital gowns as a child, Halle saw the opportunity to improve a patient’s experience. We are honored and proud to have been part of this design journey. While Halle isn’t here with us today, her legacy will touch the souls of so many children facing the toughest challenge of their lives. Shop and support Halle Grace at: https://lnkd.in/gqyp_3Jp #ARDFashionConsulting #HalleGrace #ShareYourStory

Check out our blog! Our next installment in our blog series is the “10 Apparel Technical Design Tips (From An Industry Expert)” Give it a read and share it with someone you know who may be interested😊 Did you learn anything new? https://lnkd.in/gQqwWtMx #ARDFashionConsulting #Fashionblog #fashiondesign

Fall is on the horizon! At ARD Consulting, we love forecasting trends for the upcoming season. This fall, we're anticipating a resurgence of leopard prints, rich oxblood hues, and classic riding boots. Have you spotted these trends already? What are your predictions for this fall? #ARDFashionConsulting #FashionDesign #FashionTrends #FashionStyling #FallTrends

Big things are on the horizon! After over a year of hard work, the Hallegrace Pajama Launch is almost here! And what better day to launch this collection than on Halle’s birthday, August 18th? Many of you have heard us talk about Hallegrace, seen our posts, or have been personally involved in this collection. This has been a true passion project for ARD, and we are so blessed to make Halle’s dream of creating adaptable pajamas for pediatric cancer patients come true. Join us in celebrating! We’d love for you to read more about the brand and consider donating to a wonderful cause. Stay posted for more posts as we anticipate this incredible brand launch! https://lnkd.in/gjffZnEv #CancerAwareness #AdaptiveFashion #FashionForACause #LaunchParty #ARDfashionconsulting #HalleGrace

We are so excited to welcome Hannah to our team! She brings an incredibly creative yet organized set of skills to ARD. Can't wait to learn and grow together! #ARDFashionConsulting

One crucial aspect of starting a fashion brand that often goes unmentioned: intellectual property! Navigating IP in fashion can be complex, but the key takeaway is clear—file that trademark application! Thanks for sharing, Lauren!