Arm Candy

Our ad ops-themed newsletter is back with a spooktacular October edition! Discover the latest spine-tingling changes in the ad tech industry, from evolutions in AI usage to bone-chilling updates in Google’s ad products. Dive into the October edition now! 🎃

New newsletter, who dis. 📰 Check out our September updates and subscribe to stay in the know on all the latest and greatest in the ad tech industry.

Pizza lovers of AC rejoice, Cicis Pizza has named us their media Agency of Record (AOR) responsible for integrated strategy, media planning, buying and data management services with a focus on long-term sustained business growth! Team AC is powered by CYRIS, our media intelligence technology, with proprietary category insights to enable our team to make highly informed data-driven decisions. You can learn more about the partnership here on our website: https://bit.ly/47YCTO2

Our CEO and Founder, John Lods, joined Noor Naseer, VP of Media Innovations at Basis Technologies and host of the AdTech Unfiltered podcast, to discuss the complexities of the rapidly evolving advertising landscape and some of the industries 🔥hottest🔥 topics, including: - Brand vs. performance - The evolving expectations of CMO's - The importance of first-party data - & more. 🎙

The majority of the advertising industry was not ready for cookies to be obsolete -- but don't let the latest cookie update keep you from exploring alternative solutions for audience targeting and measurement. Check out the latest from Director of Ad Operations, Zachary Thompson, on how Google's cookie crumbled and what this means for you. 🍪

Upper-funnel investments often have the most challenging attribution story. 📊 In partnership with Digital Remedy and Industrious, we were able to combine various online and offline data sources to measure the impact and halo effect of CTV to advise the viability and expectations associated with this investment. Spoiler alert: we exceeded the CPA goal by 37% and saw 580% incremental lead lift. 📈

We are looking for brilliants minds with fantastic attitudes to join our fast growing agency! We are hiring for several positions across the agency. See below: - Media Supervisor - Media Manager - Associate Director of Ad Operations - Ad Operations Supervisor - Ad Operations Manager All of our positions are come with the benefits mentioned below and more: - 🧑⚕️Health insurance covered at 100% (covering employee, spouse, and kids) - 🏖Mandatory PTO, must take 15 days off to be eligible for a raise or promotion - 🎆18 company holidays - ☀️Summer Fridays working 9am-1pm - ⭐️401K and company match - 💰Quarterly bonuses - 🌇Hybrid work schedule Visit our website to learn more and apply today!

Harnessing Pinterest's unique blend of creativity and commerce, businesses can leverage the platform's advanced targeting and seamless shopping features. See what Ad Operations Manager Tyler K. has to say about how Pinterest features effectively engage and convert a growing Gen Z audience.

We’re thrilled to share that Rust-Oleum Corporation has named us their media Agency of Record (AOR) to service all their brands. We are excited to partner across integrated planning, media buying, retail media and media mix modeling (MMX) responsibilities leveraging the full capability of our proprietary media intelligence technology, CYRIS!  You can learn more about the partnership here on MediaPost: https://bit.ly/4bqjGWn For further details, check out the press release on our website: https://bit.ly/3UZTOd4

Did you know YouTube has become the leading podcast consumption platform? With all their recent growth, it's only natural they start to venture into the world of unskippable. 🎦 See what Media Associate Samuel Naler has to say about what this means for advertisers!