Basis Technologies

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Basis CEO & Founder Shawn Riegsecker discusses the severe impact of Big Tech platforms on the journalism industry and potential solutions to foster a healthier media ecosystem. Read more via MediaVillage.org. https://ow.ly/pMTp50SHhyc

Basis CMO Katie (Risch) McAdams joins AdTechGod(™) Pod and shares her journey in marketing and Basis Technologies (fka Centro), what sets Basis apart as an employee and solution, and more in the latest episode of AdTechGod Pod. https://ow.ly/n41C50SHvri

High-quality, exclusive ad inventory with locked-in costs and specific targeting parameters. Tap into the power of premium inventory: https://ow.ly/RjfU50SHubL

With 50% of brands worried about getting inclusive marketing campaigns wrong, as reported by ADWEEK, it’s clear that there's still work to be done in the advertising industry to ensure authentic representation. https://ow.ly/rPT950SGfb1

Katie (Risch) McAdams joined an insightful discussion on building and fostering high-performing marketing teams with IDG (International Data Group)'s Michelle Boockoff-Bajdek and ImageSource's Marni Carmichael, hosted by CMO Huddles' Drew Neisser. https://ow.ly/NXVQ50SHtbS

Meta has publicly affirmed what it previously communicated to select advertisers: ads are on the way for #Threads. The reception has been tepid, to say the least. Sure there’s interest in the platform, just as there is for any new app in the market — advertisers are always looking to either fill the role of first-adopters, or find new places to reach their target audiences. But that interest is tempered by the fact that advertisers still don’t really know why they should be on the app in the first place. In this piece by Krystal Scanlon, we speak to Colleen F. of Basis Technologies, Kevin Goodwin of New Engen, Inc., Eb Adeyeri of Jellyfish, Carly Carson of PMG, and Haley Feazell of MindgruveMacarta.

As younger generations acquire more buying power, advertisers must remain flexible, leverage data-driven insights, and embrace innovation to connect with millennials and Gen Zers. https://ow.ly/jmab50SFpNZ

We're honored to be recognized by Disability:IN as a 2024 Best Place to Work for People with Disabilities! Magic happens when people of all identities and backgrounds come together to support a common goal—and Basis is in constant pursuit of that magic. https://ow.ly/qfS650SEuBj

“Economic conditions, speed and convenience, and consumer values may have the most influence on holiday buying,” shares Kristin Shamberg (Morgan) with Chain Store Age about holiday shopping behaviors in 2024.