SalonCentric - A Subsidiary of L'Oreal USA just sent an email about the new work option for beauty professionals, called ArtistOnGo (AOG)
I believe this concept is going to revolutionize the way pros work in the same way salon suites did. It may even rival suites which will be a great pivot.
The concept is; Beauty Professionals can rent a chair from a salon listed on the AOG platform. You get to select whether you want to do hourly, weekly or monthly rentals. You have the option to rent multiple locations and you can choose the aesthetics of the salons you want to be paired with.
Honestly this is GENIUS!
I am really excited to see this expand as the current available options for beauty pros have been choosing the lesser evil.
- A suite provides your own space, you manage your money, you set the aesthetic. The minimum payment is $300/week. Which is not feasible for most, as our bookings are cyclical rather than consistent. Even if you are the exception and you are fully booked, you get burnt out quickly.
- A commissioned hairstylist/booth renter gives up 35% - 70% of their earnings based on their contractual agreement. If a service is $100, they make $30 - $70 BEFORE tax. Hence the great migration to suits or lack of enthusiasm from stylists.
- Home salon owners are met with lower expenses mainly rent, but the proximity of your personal life to your professional life leaves a blur. That blur impacts the guest experience, as family aren't always mindful that it's a business.
- Travelling hairstylist have to include travelling fees in their prices, as well as pack up all their supplies in their vehicle, carry it into the location, set up, then begin the service. Most times the surroundings aren't favorable, between kids touching the equipment and chemical services that require a functional sink, it can get overwhelming quickly.
Artist on the Go, if partnerships with a spectrum of salons are secured in all states, it looks like a match made in heaven.
Salon owners get money for empty chairs, stylist pay for their time, they can do multiple locations and clients get a salon experience.
SalonCentric - A Subsidiary of L'Oreal USA this email intrigued me. Great share! ArtistOnGo I hope the New York born concept Flourishes nationally.
