Aspire

🚀🎉YouTube Shorts is here! 🚀🎉 As one of the first platforms to unlock access to YouTube Shorts, diversify your creator marketing channels on a new medium for shoppable, short-form content. With YouTube Shorts and Aspire, discover high-quality YouTube creators, scale content production, and benchmark performance against other short-form video channels. ‼️See Aspire and YouTube Shorts in action HERE: https://lnkd.in/gat5kWNA

Where is the influencer marketing industry headed in 2025? 🔮 We just published The State of Influencer Marketing 2025, and it’s full of insights to help you make smarter moves this year. Here’s a quick sneak peek at what you’ll find in the report: 💰 Average influencer marketing CPM dropped 53% year-over-year – a clear indicator of this channel’s growing cost efficiency.  💸 57% of creators are raising rates, but 83% will work for free products if they love the brand or the product value is high.  🤝 Brand ambassador programs delivered the highest ROI, proving relationships drive results. Download the full report now for free: https://lnkd.in/gDPzbF-b 

Big news for Shopify brands! 🚀 Introducing Aspire’s new Product Catalogs, designed to streamline product fulfillment and save you time. Whether you’re managing a large inventory or need tighter control over what creators see, this tool makes collaborating with influencers and driving impactful campaigns easier than ever. Learn how Product Catalogs can transform your workflows: https://lnkd.in/g8hM9Utb

From skyrocketing creator rates to the ever-elusive ROI question, marketers are navigating many influencer marketing hurdles. The good news is that there are practical solutions to every one of these concerns. Check out our latest blog to dive into the 4 biggest challenges marketers shared with us, and expert-backed strategies to help you tackle them head-on.  https://lnkd.in/gGg38fxc 

Working with pet influencers in 2025? 🐶🐱🐴 Here are a few things to keep in mind: https://lnkd.in/gM9PYFen

Some snaps from yesterday’s NYC ‘Brunch & Learn’ 📸 We were thrilled to bring together such an amazing group of bright, like-minded marketers to discuss the topic on everyone’s mind: the future of influencer marketing. During our brunch, we shared key insights from our 'State of the Influencer Marketing Industry' Report, discussed which social media platforms will rise to the top in 2025, and talked through challenges that we face in our industry on a regular basis. The food was delicious, the coffee was strong, and the conversations were inspiring and engaging. A HUGE thank you to everyone who attended and contributed to our discussion - we can’t wait to see you at the next event! Nicole Johnson Julia Bogaenko Leslie Smith Samantha Wong Talya B. Xixi Ling Eric Kobuchi Imani Heron Dinar Piriyametha Michaela C. Felix Alexandra Bonnet Nikki Bock Belén Retana Hannah Kish Ramona Czernek Rachelle Woodbury Kirby Cella Reynolds

2025 is going to be a huge year for influencer marketing, and we’ve got the numbers to prove it. In our latest blog, we compiled the top 10 stats from our new benchmark report. Quick sneak peek: 💰 71% of marketers are increasing their influencer marketing budgets in 2025. 📉 Average CPM dropped 53% year-over-year, showcasing growing cost efficiency. 🛍️ Creators drove 71% year-over-year increase in direct affiliate revenue this year. Don’t miss these other stats and insights: https://lnkd.in/g6ZV9aYG

The State of Influencer Marketing 2025 is here! 🎉 This year, we leveraged Aspire’s exclusive data and survey results from over 1,000 marketers and creators to put together this data-backed report. What’s included?  📊 Average engagement metrics 🤳 Influencer pricing benchmarks 📈 Emerging campaign strategies that actually work 🔮 Predictions for 2025  And much more! Download it now to get an inside look at what the world’s top brands and creators are planning for 2025. https://lnkd.in/gDPzbF-b

YouTube Shorts pull in 90 BILLION views per day, and is seeing 135% growth YoY 👀🚀 Being too dependent on one social platform is a dangerous game, so diversify your social and influencer strategy to include YouTube Shorts and reap the rewards of a new channel for growth. Aspire now integrates directly with YouTube Shorts 🎉 click the link below to learn more! https://lnkd.in/gat5kWNA

BIG NEWS 🎉🎉— Aspire now supports YouTube Shorts! ▶️ We’re excited to be one of the first influencer marketing platforms to launch with YouTube Shorts, helping our brands adapt quickly to market changes. The days of relying on one social platform for influencer marketing are over. Short-form video is here to stay, but the smartest brands aren’t just investing in TikTok or Instagram Reels — they’re expanding to YouTube Shorts to future-proof their strategy. YouTube Shorts at a glance: 📈 90B+ daily views — a 200% increase since launch  🔥 Higher engagement (5.91%) than TikTok (5.75%) & Reels (2%) 🛍 Integrated shopping features that drive real conversions With our integration, marketers can: ✅ Quick scale YouTube Shorts content production with pre-built campaign briefs ✅ Easily approve or request edits on creators’ Shorts via the Creator Portal ✅ Benchmark YouTube Shorts metrics against other short-form video channels ✅ Discover high-performing YouTube creators effortlessly Ready to get started? Learn more about our YouTube Shorts integration: https://lnkd.in/g3zgYd8B