Athletics is a brand studio. Guided by a shared reverence for design in its most useful forms, we partner with clients to articulate opportunity and transform it into beautifully usable identities, sites, and tools.
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210 N. 6th Street
Brooklyn, New York 11211, US
We partnered with our friends at Google Chrome to get the word out about some new AI-powered features in Chrome desktop. So excited to see it out in the world!
We’re bringing new AI-powered features to Chrome desktop ✨ Using the latest Google AI and Gemini models, you can search and ask questions about what you see with Google Lens, compare products across multiple tabs, and easily find sites you’ve previously visited. Uncover what’s new: https://goo.gle/4c62Hbh
Athletics reposted this
As soccer events soar to new heights and captivate broader audiences worldwide, especially in North America, Soccer United Marketing (SUM), the commercial powerhouse behind Major League Soccer and many other partnerships, totaling over 60 in both North America and Mexico, turned to Athletics to refresh their brand identity. The dynamic new logo showcases the acronym SUM in bold letters beneath a sleek, minimalist six-paneled soccer ball. This bold rebranding shines a spotlight on an entity that, despite its two-decade legacy, has largely worked its magic behind the scenes. Follow the link below to learn more about the brand refresh. https://lnkd.in/ew6iNxE4
As soccer events soar to new heights and captivate broader audiences worldwide, especially in North America, Soccer United Marketing (SUM), the commercial powerhouse behind Major League Soccer and many other partnerships, totaling over 60 in both North America and Mexico, turned to Athletics to refresh their brand identity. The dynamic new logo showcases the acronym SUM in bold letters beneath a sleek, minimalist six-paneled soccer ball. This bold rebranding shines a spotlight on an entity that, despite its two-decade legacy, has largely worked its magic behind the scenes. Follow the link below to learn more about the brand refresh. https://lnkd.in/ew6iNxE4
We are proud to announce that Athletics has two projects with Honourable Mentions for Creative Review's Annual Awards 2024! The Awards celebrate the very best creative thinking from the past year and are judged by some of the design industry’s most respected professionals, the bar is high! We are so proud and delighted that our work and the team behind MLS GO (Major League Soccer) and IBM TechXchange gained this industry recognition! Follow the links below for a closer look https://lnkd.in/e57Qv2Xx https://lnkd.in/eseUUsBg
It was a a privilege, an honor, and a HOOT to represent Athletics, alongside Matt Colangelo, for our Webby Win in recognition of our work with Guild! Sharing space, conversation, and celebration with so many inspiring individuals was truly an exceptional experience. Thank you to The Webby Awards for the recognition and the opportunity to dance and be merry on a school night. Managed to snap a few pics. ✨
Congratulations to Athletics and Guild for winning the Webby Award for General Desktop & Mobile Sites in the Employment category! #Webbys WP Engine agency partner, Athletics partnered with Guild to design and develop a new site experience that extends Guild’s brand identity and storytelling into the digital realm. We’re proud to share that this site is powered by #WordPress and WP Engine. Check out the winning project: https://wpeng.in/33471c/
Congratulations to the good folks at Galileo on being named one of most innovative healthcare companies of 2024 by Fast Company! We are honored to have to have worked with and developed a brand for a company making high-quality healthcare more accessible.
Athletics reposted this
Girls Just Wanna Go 130mph • New Logo and Identity for Alba Racing by Athletics — 🧑💼 ABOUT THE CLIENT (Born 2009) Alba Hurup Larsen is, as of this writing, a 15-year-old race car driver from Denmark. Driving a Formula 4 car, she recently won the final edition of the FIA Girls on Track – Rising Stars programme, promoted by the FIA Women in Motorsport Commission in conjunction with the Ferrari Driver Academy and Iron Dames, which aims to help young women between the ages of 12 and 16, looking to have a career in motorsport. If she continues doing well in this competition, she could potentially become the fourth female racing driver ever to be admitted to the Ferrari Driver Academy. • 🦸 FROM ATHLETICS “Alba Racing’s wordmark is designed to stand out on the track and off. The lower case bold san serif provides an assured symmetry while expressing a youthful exuberance. Its compact versatility can easily flex across badging, merchandise and livery graphics. To complement Alba Racing’s compact wordmark and vibrant colors, a logo avatar was created to reflect Larsen as an icon within Women in motorosport. ” • 🧑💻 BRAND NEW’S REACTION Somehow, the rearview mirror dangling bits is the most convincing and coolest mock-up/render as it has a bit of a youthful innocence that’s a reminder that this is a 15-year-old who probably still likes glitter and markers and lip gloss as much as she likes driving at supersonic speed. Overall, a fun balance of boldness and playfulness with plenty of potential that will go as far as Alba herself takes it. — #noted #branding #identity #2024 #brandnewbyucllc #new #sports #athletics #geometricsansserif #lowercase #racing #red Link: https://lnkd.in/g5vbfeNB
Wonderful seeing the Alba Racing identity featured in It's Nice That today! Thanks Olivia Hingley for taking the time. If you have a minute, follow the link and give it a read :^)
Athletics reposted this
🔥 🏁 Kudos to the Athletics team for crossing the finish line with their dynamic and dynamite branding for the one and only, Alba Larsen. Read more about what went into it and check out the full case study to ooh and ahh, see how it came to life below. Follow the link for the full case study: https://lnkd.in/e48wvtCQ
We’re excited to share our new identity for Alba Larsen, a 15 year old motorsports driver who has been named the fastest girl in her age group by Ferrari and the Fédération Internationale de l'Automobile. We developed a bold brand identity centered around her first name, 'Alba,' distinguishing her in a domain where last names are normative. An iconic emblem, embodying a subtle nod to femininity, underscores her unique approach and sets her apart in the competitive landscape. This strategic branding does more than enhance her visibility—it attracts partnerships that align closely with her values and mission, positioning Alba as a pivotal figure in shaping motorsports' future. Thanks again Lars Hemming Jorgensen :^) Follow the link for the full case study: https://lnkd.in/exvANuH5