Girls Just Wanna Go 130mph
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New Logo and Identity for Alba Racing by Athletics
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🧑💼 ABOUT THE CLIENT
(Born 2009) Alba Hurup Larsen is, as of this writing, a 15-year-old race car driver from Denmark. Driving a Formula 4 car, she recently won the final edition of the FIA Girls on Track – Rising Stars programme, promoted by the FIA Women in Motorsport Commission in conjunction with the Ferrari Driver Academy and Iron Dames, which aims to help young women between the ages of 12 and 16, looking to have a career in motorsport. If she continues doing well in this competition, she could potentially become the fourth female racing driver ever to be admitted to the Ferrari Driver Academy.
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🦸 FROM ATHLETICS
“Alba Racing’s wordmark is designed to stand out on the track and off. The lower case bold san serif provides an assured symmetry while expressing a youthful exuberance. Its compact versatility can easily flex across badging, merchandise and livery graphics. To complement Alba Racing’s compact wordmark and vibrant colors, a logo avatar was created to reflect Larsen as an icon within Women in motorosport. ”
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🧑💻 BRAND NEW’S REACTION
Somehow, the rearview mirror dangling bits is the most convincing and coolest mock-up/render as it has a bit of a youthful innocence that’s a reminder that this is a 15-year-old who probably still likes glitter and markers and lip gloss as much as she likes driving at supersonic speed. Overall, a fun balance of boldness and playfulness with plenty of potential that will go as far as Alba herself takes it.
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#noted #branding #identity #2024 #brandnewbyucllc #new #sports #athletics #geometricsansserif #lowercase #racing #red
Link: https://lnkd.in/g5vbfeNB