ATTN:

From hotel signs going rogue to snack crackers getting a gourmet twist, brands are proving that nothing’s off the table this week! This week's #AttentionSparks is a masterclass in how to own the moment—whether it’s planned or pure luck. Dive into the week’s social gold, and big thanks to the ATTN: Community Strategists Taiye Timothy, Noor Nanda, April Silva, and Laura Cuellar for keeping us tuned in! 🐡 Goldfish Reimagined: The Chilean Sea Bass: https://shorturl.at/7SwA4 🏨 @Hilton Lights Up Its DM’s: https://shorturl.at/5SI1I 💄 Thirsty for @E.L.F.: https://shorturl.at/8OqRB 🍩 @Dunkin’s “Spidey D" Lore: https://shorturl.at/sO0Wu 👬 He Looks Like Every Other Timothée: https://shorturl.at/OYBQW ⚾ Gen Z Bats for the ‘24 World Series: https://bit.ly/4fqmd4o

Looking back is the way forward 👀 ATTN:

ATTN:’s Audible exclusive podcast, The Lost Olympians, is a finalist for an The Anthem Awards Community Voice Award in the Diversity, Equity, and Inclusion category. Vote for The Lost Olympians today and amplify the voices that spark global change! #Vote at the link in comments.

It’s true what they say: girls just wanna have...championship rings. 💅 Presented by ATTN:

Women’s sports just scored big, and Nike’s WNBA (Women's National Basketball Association) Championship tribute is raising the bar for real-time brand reactions. In this week’s #AttentionSparks, we dive into how brands are redefining what it means to keep up with the moment. Thank you April Silva Noor Nanda Taiye Timothy + Laura Cuellar for sharing your insights! 🗽 Nike Celebrates the NY Liberty Win: https://bit.ly/48oi6Dv 🤳 SNL Pokes Fun at Viral TikTok Influencers: https://bit.ly/3YGPBy0 🕷️ Dunkin's Halloween Donut is a Sassy Spider: https://shorturl.at/FJvul ✨ Walmart x The Nuevolution Project: https://bit.ly/4e07GLQ 🌶️ Taco Bell Launches Nostalgic Decades Menu: https://lnkd.in/eqaxbwTE 🪽 The Victoria’s Secret & Co. Fashion Show Brings Big Names Back to the Runway: https://n.pr/4hiL4Je

Looking forward to speaking at the #FutureofTelevision Conference in LA on Wednesday, October 30th with industry trailblazers Andrew Wallenstein, Kevin Kurtz, and moderator Lia Haberman. With 15 years on the TV side and another decade in digital, the truth is that Hollywood execs and creators have lots to learn from each other. However, both will need to check their egos, which is... not very likely. 🙃 Thank you Jamie Gutfreund for inviting me to join this conversation. #FutureOfTV #CreatorEconomy #DigitalEvolution

Cast your votes, because ATTN: is in the running! ✔️ We’re honored that The Interview Game with Indeed and Well Versed with iCivics and Nickelodeon have been named finalists at the 9th annual Shorty Impact Awards! These awards spotlight purpose-driven projects that truly make a difference, and we’re proud to have two of our standout collaborations recognized. Vote for ATTN today! 🗳️ The Interview Game in Branded Series: https://shorturl.at/fI6oN 🗳️ Well Versed in Youth & Family: https://shorturl.at/E3wWF

At ATTN:, we’ve always aimed to create not just content, but conversations that matter. As Matthew Segal recently shared in an interview with SEMAFOR, “We’ve never been about high volume. I always said, ‘I want ATTN to be the HBO [of short-form video]’.” We’re creating premium, high-quality, and impactful content. What’s next? We’re taking this premium approach even further—whether it's upcoming work with a certain former president 👀, or content with Gen Z stars and cultural icons. We're expanding into longer-form storytelling, with high-impact, thoughtful projects on the horizon. Stay tuned—this is just the beginning. Read the full interview from Semafor at the link in comments 🔗 #Media #ATTN #PremiumContent

The latest edition of Attention Sparks from ATTN: and ADWEEK gives marketers and creators insight into the brand-safe strategy of using subtle foreshadowing! Check out what the experts have to say about this emerging trend. 💥 #attentionsparks #attn

“Watch until the end” is out, subtle foreshadowing is in 🔮 Welcome back to Attention Sparks, our trends platform with ATTN: ⚡️ We’re working together to help the advertising community, brands, and creative agencies by highlighting trends across the industry and sharing its findings. Stay tuned for weekly vids, monthly reports and moreeeee!