AudiencePlus

Can't join us in person on April 17 for Goldenhour? We'll miss seeing you IRL but we have something special for you... A live broadcast where you'll get expert commentary, flash talks from real practitioners, and behind-the-scenes interviews. RSVP now and we'll see you there!

Think about your audience. Who they are. Topics they want. Formats they prefer. Creators they admire. Can you get all that from keyword research or aggregated impression data? That is why we're building AudiencePlus.

I might have given away all of the trade secrets in this one. https://bit.ly/3yhZXK2 Putting together your speaker agenda for an event or conference might be one of the most important parts of the planning process. Without years worth of equity built into the conference brand, your event IS your speaker list. But how do you get the big names to agree? In the latest episode of No Sleep Till Brooklyn (just dropped), I reveal my in-depth process for selecting speakers, curating an agenda, and ensuring quality of content in the weeks building up to the big day. Check it out and let me know what you think in the comments.

When we were planning Goldenhour we asked our audience two questions: 1. Why do you go to B2B conferences? and 2. What is the worst part of B2B conferences? Funny enough, we basically got the same answer for both questions: 1. People go to learn, but the content was by far the number one response for "worst thing about B2B conferences.: 2. People go to network, but many find it very difficult to network because they aren't natural born extroverts who can work a room. 3. People go to have fun, but the entertainment provided by the venue is terrible or not inclusive to all. These became the hills we were going to die on trying to change about Goldenhour. - Content was going to be vetted so nothing was a pitch. - We were going to create a networking experience that catered to the introverts. - We were going to have an inclusive dinner with the whole conference (not just speakers) with some amazing entertainment. Full episode now on AudiencePlus: https://bit.ly/3LDoi04

People don't travel to events for content anymore. https://bit.ly/3Wveb3I The latest episode of No Sleep Till Brooklyn just dropped on AudiencePlus where we go deep on creating an incredible attendee experience. Here are five ideas to consider: 1. Create a memorable opening moment. Create a moment that lives up to the energy you’re creating in the keynote room, and successfully transitions your audience into the opening session. Over the years I've hired a Taylor Swift impersonator, to directing a FRIENDS skit featuring doppelgänger actors, to a surprise musical performance by Vanilla Ice. 2. Build an agenda that inspires and educates. The conference agenda has to balance both inspiration and education — and while there’s no hard and fast rule around this — the intention for the keynote stage is around inspiration while most of the education happens in the breakouts. 3. Facilitate inclusive networking moments. The other main reason people attend events in person is the human connection — to meet someone they otherwise wouldn’t have met that could help them advance in their careers. Now, not everyone at your conference is an extrovert who loves working the show floor, but, all of your attendees are human beings who are attending with a desire to belong, connect, and network. Curate structured networking moments that enable everyone in attendance to bump into the right people and make a connection they otherwise would not have. 4. Host a killer after party. This might seem gratuitous to some, but there is great power for brands who are able to curate a shared experience that’s exclusive to their onsite attendees. Whether that means hosting an afterparty at a unique venue, or booking a musical act, or whatever else may come to mind, these moments can forge real relationships with your attendees that long outlast their time onsite at your conference. 5. Create FOMO by producing a first-class digital experience. The old way of livestreaming conferences was to effectively hit the record button on the camera in the back of the general session room and let it run. But the virtual event craze of 2020-2021 taught us that our attention spans at home are much different than they are in the room. Best of breed conferences are producing a parallel digital experience that is optimized for the online viewer, creating a more inclusive attendee experience for those who can’t travel, and ultimately enabling marketers to cast a wider net of conversion into your owned audience of subscribers. Check out episode 2 of No Sleep Till Brooklyn to see how we put these ideas into practice with Goldenhour.

Are you planning an event or conference for your brand? You might want to watch this. https://lnkd.in/gnsPn6g2 We just dropped episode one of No Sleep Till Brooklyn, a six part documentary about our journey planning Goldenhour. This episode is all about justifying an investment in an event to your leadership team or board. I dig into why I believe events are the only marketing program that can impact the following outcomes all in one cataclysmic moment: - Spark movements - Create pipeline - Close deals - Build the partner ecosystem - Impact customer retention ...and I'll give you and your team language on how to talk to your leadership and board around this talk track to build the business case. Take a look at episode one and let me know what you think!

We're thrilled to share that Anthony Kennada's episode is among the top 25 most listened to on The GTM Podcast! 🎧🎉 Anthony joined Scott Barker on the podcast by GTMnow to talk about the future of media and marketing. Check it out along with the other episodes with amazing operators like Adam Schoenfeld, Kelly Hopping, and Dave Gerhardt. The 100th GTM Podcast episode is out now! Available anywhere you listen to podcasts and now also on YouTube.

Building content takes more than a good idea and a couple hours of work. It takes a shift in your frame of mind and consistent work over a long period of time. I’ve recently started a new role with much more responsibility on the content side and my favourite new resource is a great series by AudiencePlus called Easy Mode. Todd Clouser and Obaid Durrani go through strategy, ideation, distribution, and other key topics related to content. Not only are they providing great insights, but they’re doing it with great production value and amazing branding. If you’re just getting into content or want to sharpen your skills, you’ve got to check out Easy Mode!

If you are curious about where B2B SEO is going, how the landscape has changed, and what you as a marketing leader can do to adjust (and you have 23 minutes to spare), I recommend giving this video a whirl 🤠 https://lnkd.in/gxtwPXcP A few weeks ago I flew out to NYC to present at Goldenhour by AudiencePlus on how to modernize your SEO strategy. I rarely attend conferences, but this event (and this talk) we're different. Tune in to get a crystal clear view of where I think the space is going, and how we can leverage organic search for audience development and long term growth vs only fishing for the minority of folks that are in market and actively raising their hands. If you do watch, please leave a comment and let me know what you think :)

Congratulations to the team at DroneDeploy for yesterday's launch of Insider -- a masterclass in Owned Media (IMO) as both (a) a beautiful destination for all reality capture thought leadership, and (b) an invitation to their audience to access exclusive content and experiences. Bravo to David Sadeghi, Cindy Dubon, Grant Tallmadge, and the rest of the DD team! Check it out below.