Mutiny

Enrollment for the ABM MBA is now OPEN! This faculty does things a little differently: no high-level ABM strategy or theoretical teachings. Every two weeks, we’re launching a new class with a new ABM leader focused on a specific play they’re seeing success with. They're going to dig deep and break down strategies into repeatable playbooks you can implement at your company - no matter how big or small. Now, it's time to meet your professors: — Casey Patterson from Snowflake — Noa van der Stam from Qualtrics — Grace Kleaveland Kupczak from 6sense — Brittany Brown and Inga Keizare from Lokalise — Ryan Narod from Mutiny — Cristina Daroca from Riverbed Technology — Ben Staley from Vendr — And more to come! Learn from the best and bring their tactics back to your own account-based marketing program. ➡️ Find the link to enroll in the comments below

We just did something a little wild... We've decided to open-source our entire ABM playbook. Yep, you read that right. The WHOLE thing.   Here's what we're putting on the table: — Our full list of 5,000+ target accounts (spoiler: you might be on it 👀) — The exact process for creating personalized microsites at scale — Our step-by-step plan for actioning these accounts Why? Because we believe in showing our work, not just talking about it. Fair warning: You might see your company on our list. You'll definitely spot some competitors. And you're about to get an unfiltered look at our ABM strategy. Curious? Skeptical? Excited? Dive in 👉 mutinyhq [dot] com/abm-accounts Here's to making B2B marketing more transparent, collaborative, and effective for all of us.

Ever wonder what would happen if a B2B company just... gave away their entire marketing playbook? Well, we're about to find out. Today, our team did something kinda wild: we're open-sourcing Mutiny's complete ABM strategy. I'm talking: 📋 Our full list of 5,000+ target accounts 🧑💻 The exact process for building personalized microsites at scale 📣 Exactly how we're actioning these target accounts Why are we doing this? Honestly, it started as a debate in our weekly marketing meeting. Stella Li asked, "What if we just showed everyone exactly what we're doing?" At first, I thought it was nuts. Then I realized: this is exactly the kind of resource I've always wanted but could never find. So here we are. Pulling back the curtain on months of work, testing, and refinement. Fair warning: – You might see your company in our target list – You'll definitely see some of your competitors – You're going to get an unfiltered look at our successes AND our failures Is it risky? Yep. Could it backfire? Maybe. Will it help push the entire industry forward? I really hope so. If you're curious (or think we're crazy), here's the link: 👉 mutinyhq.com/abm-accounts Take a look and let me know your thoughts. Here's to making B2B marketing a little more open, a lot more collaborative, and hopefully way more effective for all of us.

We all know B2B marketing desperately needs to become H2H (human-to-human) marketing. 💜 But figuring out how to transform our marketing strategies and put our buyers and customers at the center of everything we do, is easier said than done. In just an hour, I'll sit down with Molly Bruckman and Stewart Hillhouse from Mutiny to discuss all things human-to-human marketing, including my favorites: ABM and gifting. 🎁 If you have any questions about how a marketing team of 6 successfully runs account-based marketing, what the best gifting plays are, or how to bring your gifting programs to life, join me 💜 See you soon 👉🏻 https://lnkd.in/dJazu9tz

Tomorrow, join us for an exclusive ABM MBA class featuring 💜 Sofia Alexandra Silva, the marketing mastermind behind Reachdesk's awesome ABM campaigns. She'll share: – How to create jaw-dropping personalized campaigns that prospects can't ignore – The secret sauce behind ReachDdesk's 90%+ gift redemption rates (hint: it's not just about the price tag) – Why ditching siloed teams for "pods" could be your ticket to ABM success – The tech stack that's revolutionizing their approach (including some tools you might not expect!) Plus, get a behind-the-scenes look at real campaigns that have generated up to 15X ROI. See how the gifting platform is using gifting to break into target accounts! Grab your seat at the link in the comments

Announcing Mutiny's new web extension for Sales. It's not just another intent tool—it's your ticket to turning account-level noise into contact-level action. Here's what it can do: 🙋 Contact-level identification (bye-bye, generic account data!) 🎯 Rich engagement analytics (know exactly what your prospect cares about) 📨 Seamless integration with Salesloft and Outreach (no workflow changes needed) The result? Attentive's SDR team is now reaching the right contact, at the right time, with the right message. "Mutiny's web extension is part of my core workflow for prioritizing target accounts—I use it multiple times a day," says Savannah Thompson, SDR at Attentive. With Mutiny, Sales now has what they need to break into target accounts and turn marketing noise into signal by making it easy for them to know which contacts are engaged and what they are interested in. If you’re an existing Mutiny customer, reach out to your Growth Strategist to learn how you can get access to the new functionality. Take a look at the link in the comments to see how Mutiny can help you generate more pipeline from your target accounts.

Nailing your Ideal Customer Profile (ICP) isn't just a nice-to-have. It's the backbone of any account-based marketing program. We've been working with the team at Keyplay to refine our ICP and use it to build a target account list. The results speak for themselves: • Deal sizes? Doubled. • Target account pipeline? Up by 35%. • LinkedIn ad conversions? Skyrocketed for top-tier accounts. But here's the kicker: The ABM team isn't just booking more meetings. They're celebrating ICP meetings. Quality and quantity. So, how'd we pull it off? From scrappy spreadsheets to a full-fledged ICP program, we're pulling back the curtain to share it all with you. Tomorrow (July 31), join the team (Adam Schoenfeld, Ryan Narod, Liam Goldfarb, Lauren Hayes Brown) for a no-holds-barred session. We're talking tactics, processes, and yes – sharing our actual account list afterwards Refining your ICP this summer? Don't reinvent the wheel. Join us and use the proven frameworks and processes. Link in the comments to grab your seat. See you there! 👇

When we started using an ICP list powered by Keyplay to run our ABM program, we immediately saw huge results: — Doubled deal size — Increased pipeline by 35% — Sales understood (and liked) what marketing was working on Next week we're sharing our full playbook of how we built our target account list, including how we take action on it across all inbound and outbound channels. Link to grab your spot is in the comments — see you there!

Harsh truth: Low ACV doesn't mean you can't crush it with ABM. 🔨 When I joined Lokalise, our sales team was randomly choosing accounts. 😵 Result? A lot of effort for minimal ROI. So we flipped the script. Here's how we made ABM work, even with a low ACV: 1. Industry Focus: We zeroed in on sectors with proven success. This one-to-many approach? Game-changer for efficiency. 2. Funnel Refinement: We added MQL and SQA stages. Multiple engaged leads per account = higher close rates and shorter cycles. 3. Intent-Driven Prioritization: Weekly intent data became our sales team's secret weapon for account selection. 4. Personalized Scaling: Industry-specific ads addressing pain points warmed up leads before sales outreach. The impact? Higher response rates, more booked meetings, and consistent new opportunities every week. 🏆 My takeaway: It's not about the size of your contracts. It's about smart, focused strategies that align marketing and sales. You'll uncover our full ABM playbook, complete with real campaign examples and results. (Link in comments) Just like in marketing, sometimes less is more. Especially when it comes to your target account list. 🤠

Lokalise reimagined the B2B funnel for the ABM era: 1️⃣ Qualified Accounts 2️⃣ Aware 3️⃣ Engaged 4️⃣ MQL (Marketing Qualified Lead) 5️⃣ MQA (Marketing Qualified Account) 6️⃣ SQA (Sales Qualified Account) The game-changer? Distinguishing between qualified leads (MQL) and qualified accounts (MQA). In order to increase the likelihood of adoption, they wanted to make sure that more than 1 contact at an account was involved in the buying journey. See a breakdown of their full industry-focused ABM funnel here: https://bit.ly/3VZZnbY