B2B Marketing

Valued Insights from Pegasystems. Explore how Holger Winkler and his team from Pega use Propolis to help them streamline cross-regional marketing efforts. https://lnkd.in/emNmi7Mr

The most commercially successful B2B organisations are 4x more likely to use thought leadership during the sales process. Do you? Along with CogniClick Sales Enablement, we have surveyed and interviewed the B2B community and have transformed the insights into this live tool. Use this interactive barometer to compare your approach and learn more about what the data reveals Champions are doing differently. Click the link below too: -Interact with the live barometer -Learn how your peers are using thought leadership -Compare your approach to the most commercially successful group Explore it here: https://okt.to/0jQ3kV

Explore the new Cvent report that examines how B2B events are evolving and their importance in achieving key marketing objectives. Discover key insights from our recent survey on the B2B marketing community, highlighting how in-person, virtual, and hybrid events can strengthen engagement, build trust, and nurture loyalty with your audience. Don't miss the chance to elevate your marketing strategy! Download the full report: https://okt.to/gE73ou #b2bmarketing #cvent #b2b

🚀 Launching vs. Evolving: Taking Your ABM Program to the Next Level 🚀 With ABM programs now firmly established in the B2B marketing world, the real challenge is no longer just getting started—but taking a pre-existing ABM strategy to new heights. With only 2 weeks to go, in this session at The Global ABM Conference 2024, Neil Berry - Global Account Based Marketing Director at Capgemini, an industry expert with over 15 years of ABM experience will share invaluable insights on: ✨ How far you can go in the first 12 months ✨ Overcoming legacy perceptions of ABM ✨ Evolving a mature ABM program without repeating the same old approaches ✨ Practical steps to find the right evolution strategy for your organisation ✨ Maximising the value of pre-existing tools If you're stepping into an organisation with an established ABM program and wondering how to take it to the next level, this session is for you! 💡 Check out the full agenda to learn how you can refine and evolve your ABM efforts and drive greater success: https://okt.to/Cz2d0Y A huge thank you to our sponsors: Headline: Demandbase Keynote sponsors: The Marketing Practice | 6sense Session sponsors: Agent3 | EI Global B2B Marketing Intelligence | HUT 3 | Just Global | LUXID | Radish | Salesforce Exhibitors: Exclaimer | GCL | Inflexion Group | Modern | Pipeline360 | Seeblue Exhibitor and Event App Sponsor: Userled Community Intelligence powered by: Propolis #ABM #B2BMarketing #ABMStrategy #GlobalABMConference2024 #MarketingInnovation #PipelineGrowth #EvolvingABM #b2babmconference

Discover how to leverage AI for brands and agencies with insights from Google’s Bethany Poole and Lauren Priestley of Redwood BBDO. They will share their experiences on utilizing Google AI tools to enhance and simplify their collaborative creative workflows. Learn more about: -AI’s role in supercharging human creativity. -Using gen AI to analyze social sentiment. -AI-enabled film production efficiency, at scale. -Fostering better agency-client relationships with AI Join this exciting talk live tomorrow, October 23rd, 2024. Register today: https://lnkd.in/eu-Yd9QK

In the middle of volatile market dynamics and downward budget pressures, the need to demonstrate the value of marketing becomes more important than ever. Join us for the first of two pre-event webinars for the Propolis Marketing Leaders Series 2025, where we will explore how to prove the impact of marketing on revenue, how best to navigate the tension between brand and demand for short-term sales, and what can be done to remain innovative despite dwindling budgets. Speakers for the webinar include: -Megan Cabrera, Vice-President Marketing Ops, Sophos -Sue Rodeman, VP of Marketing, Kodak Alaris -Jenna Beck, Industry Growth Marketing Executive, Tata Consultancy Services Guided by our moderator and Propolis Growth Strategy & Accountability Expert, Laura Patterson.

As the digital advertising landscape evolves swiftly, B2B marketing leaders worldwide are facing new challenges and discovering exciting opportunities. Discover the insights that FunnelFuel offers: -Understanding the changing landscape -Strategies for adaptation -Innovative solutions and collaboration -Embracing accountability and transparency This report offers actionable recommendations to help you navigate the evolving digital space and seize emerging opportunities. Download for these essential insights: https://okt.to/UvKAxz #b2bmarketing #b2b #funnelfuel #DigitalAdvertising

Introducing the Propolis Marketing Leaders Series, designed to bring CMOs and senior-level B2B marketers from across the US together, to offer a vision of a new marketer for the current climate: the commercial marketer. To warm up for the main event, we're hosting two pre-event webinars in November and December 2024. The webinars are open for anyone to attend. The schedule for the pre-event webinars is as follows: -Webinar 1 | November 14th, 2024 | 2:00PM ET --"Demonstrating the value of marketing in tough times" ---Register here: https://lnkd.in/eBqsUrNP -Webinar 2 | December 4th, 2024 | 2:00PM ET --"The impact of global, political, and economic forces on B2B marketing" ---Register here: https://lnkd.in/eMtEybta If you want to learn more about the Propolis Marketing Leaders Series follow the link here: https://lnkd.in/eHr-RGSs

There's still a chance to win a brand new pair of Apple's Vision Pros! We're teaming up with BBN - The World's B2B Agency to understand the challenges you face in marketing creativity this year. Our survey dives into crucial aspects influencing your marketing efforts, especially the changing dynamics of creativity amid financial pressures. -How procurement processes are influencing marketing decisions. -Shifts in marketing team dynamics, structure, and resource deployment. -New models for agency collaboration. -Predictions for the future of creativity in B2B marketing. Take the 10-minute survey for the chance to win! https://okt.to/WpKSig

In this week’s episode of the #B2BMarketingPodcast, Paul Collier, Fractional CMO and Business Development Consultant at FunnelFuel at down with Kavita Singh, Senior Content Editor, B2B Marketing, to talk about their newest report: Future-ready: How to adapt to fading cookies. As B2B marketers face a huge shift away from cookies, the report highlights some insights to help navigate the transition seamlessly. And we’re here to talk all about all the juicy findings. In our podcast, the duo talk about everything from the impact of Google delaying third party cookies indefinitely to some of the surprising stats from the report. Plus find out why Paul wants listeners to think beyond cookies and more towards the digital advertising landscape as a whole. Full episode here: https://okt.to/SFyg4x