The Marketing Practice

We're onto the final day of Effectiveness Week! A huge thank you to all of our speakers and partners who have delivered fantastic sessions so far - you can still join us today for all of the below... 🚨 Last chance to sign up for today sessions: 📅 Navigating the future of B2B advertising with Funnel Fuel Thursday, September 12th, 2:30pm BST / 3:30pm CEST / 9:30 am EDT / 6:30am PDT / 7:30am MDT with: Kevin Flood, Christopher Smith & Steve C. 📅 The five elements of effectiveness in B2B marketing with Dr Grace Kite, CEO & Founder, Magic Numbers & Alastair Hussain Thursday, September 12th, 8:30am PDT / 9:30am MDT / 11:30am EDT / 4:30pm BST / 5:30pm CEST 📅 Out-think vs out-spend: strategies for optimizing media performance with David Hayes & Kellie Felsten Thursday, September 12th, 11:00am PDT / 12:00 noon MDT / 2:00pm EDT / 7:00pm BST Sign up below and get access to the recordings too! EMEA - https://lnkd.in/ekTXewgM USA - https://lnkd.in/e9JZ4WPA

Effectiveness Week is in full swing! Day one's sessions focused on modernizing attribution and maximizing the effectiveness of creative in B2B marketing. On the agenda for day two - maximizing creativity and AI to boost demand and ABM, the decline of traditional MQL metrics in favor of long-term growth, and the integration of ABM strategies for scalable, targeted marketing across regions. There's still time to join us for: 📅 Proving the business value of brand AND demand with Palo Alto Networks Wednesday, September 11th, 3:00pm BST / 4:00pm CEST/ 10:00am EDT Speakers: Andrew Shepherd, Paul Everett 📅 MQLs in the crossfire: the shift from leads to lasting impact with Jon Miller, Founder, Marketo & Engagio & Tracy Henshaw Wednesday, September 11th, 9:00am PDT / 10:00am MDT / 12:00 noon EDT 📅 Integrated marketing for ABM success; balancing scale and precision with Kerry Scotland, Associate Director Marketing APAC at Verizon Business Group & Will Clark Wednesday, September 11th, 6:00pm PDT / 7:00pm MDT / 9:00pm EDT 𝗕𝗼𝗼𝗸 𝘆𝗼𝘂𝗿 𝗽𝗹𝗮𝗰𝗲 𝗳𝗼𝗿 𝘁𝗵𝗲𝘀𝗲 𝗮𝗻𝗱 𝗼𝘁𝗵𝗲𝗿 𝘀𝗲𝘀𝘀𝗶𝗼𝗻𝘀 𝘂𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸𝘀 𝗯𝗲𝗹𝗼𝘄. ⬇️ You can join live or gain access to the recordings and catch up when you can! ➡️ EMEA: https://okt.to/x9cQP4 ➡️ USA: https://okt.to/2Fq681 ➡️ APAC: https://okt.to/UoBw4n

Effectiveness Week is here! A week-long series of workshops and online events designed to help you shift from more marketing activity to more meaningful results. Here’s what’s on the agenda for tomorrow: 📅 𝗠𝗼𝗱𝗲𝗿𝗻𝗶𝘇𝗶𝗻𝗴 𝗮𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻: 𝗳𝗿𝗼𝗺 𝗹𝗮𝗴𝗴𝗶𝗻𝗴 𝗷𝘂𝘀𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝘁𝗼 𝗳𝗼𝗿𝘄𝗮𝗿𝗱-𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 Tuesday, September 10th, 7:00am PDT / 8:00am MDT / 10:00am EDT/ 3:00 pm BST/ 4:00 pm CEST 📅 𝗗𝗮𝘁𝗮-𝗹𝗲𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 Tuesday, September 10th, 11:00am PDT / 12:00 noon MDT / 2:00pm EDT/ 7:00pm BST / 8:00pm CEST 📅 𝗬𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗰𝗮𝘀𝗲 𝗳𝗼𝗿 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 𝗶𝗻 𝗕𝟮𝗕 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 Tuesday, September 10th, 6:00pm PDT/ 7:00pm MDT / 9:00pm EDT/ 11:00 am AEST/ 9:00 am SGT/ 10:00 am JST 𝗕𝗼𝗼𝗸 𝘆𝗼𝘂𝗿 𝗽𝗹𝗮𝗰𝗲 𝗳𝗼𝗿 𝘁𝗵𝗲𝘀𝗲 𝗮𝗻𝗱 𝗼𝘁𝗵𝗲𝗿 𝘀𝗲𝘀𝘀𝗶𝗼𝗻𝘀 𝘂𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸𝘀 𝗯𝗲𝗹𝗼𝘄. ⬇️ You can join live or gain access to the recordings and catch up when you can! ➡️ EMEA: https://okt.to/B3nv04 ➡️ USA: https://okt.to/dD3IuH ➡️ APAC: https://okt.to/Lhjnpz

Amazing news to end the week on! 🏆 We've been shortlisted for 7 x B2B Marketing awards PLUS have a successful team of the year nomination for our client Virgin Media O2 Business! 🤩 Our campaigns are nominated for: ⭐ Best use of media ⭐ Best use of live events (digital, physical or hybrid) ⭐ Best use of AI ⭐ Best Growth Marketing Progamme ⭐ Best Lead generation or demand generation programme ⭐ Best account based marketing campaign Congratulations to all of our teams for their amazing work and a big thank you to Neste, Splunk, Palo Alto Networks, ServiceNow, Boeing VMWare and Virgin Media O2 Business for enabling us to produce such successful campaigns together. See you in November at the ceremony 🥂

🌟 Session spotlight - The 5 elements of effectiveness in B2B Marketing - Thurs 12th Sept 🌟 Don't miss this fireside chat between Dr Grace Kite, CEO/Founder of Magic Numbers and our very own Alastair Hussain. Tune in to delve into the critical aspects of marketing effectiveness. Thurs 12th September - 2:30 pm BST/ 3:30 pm CEST 𝗕𝗼𝗼𝗸 𝘆𝗼𝘂𝗿 𝗽𝗹𝗮𝗰𝗲 𝗳𝗼𝗿 𝘁𝗵𝗶𝘀 𝗮𝗻𝗱 𝗼𝘁𝗵𝗲𝗿 𝘀𝗲𝘀𝘀𝗶𝗼𝗻𝘀 𝘂𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸𝘀 𝗯𝗲𝗹𝗼𝘄. ⬇️ You can join live or gain access to the recordings and catch up when you can! ➡️ EMEA: https://lnkd.in/ekTXewgM ➡️ USA: https://lnkd.in/e9JZ4WPA ➡️ APAC: https://lnkd.in/ekJN6nFZ #b2bEffectiveness #B2BEvents #MarketingStrategies

Great to see our very own Ashley Robertson talking about practical steps to align Sales & Marketing B2B Marketing Expo UK

🌟 Session spotlight - Integrated marketing for ABM success, Thurs 12th Sept 🌟 Next week is Effectiveness Week here at The Marketing Practice and on Thursday we'll be joined by Kerry Scotland, Associate Director Marketing APAC at Verizon Business, for a session on balancing scale and precision. Join Kerry and our very own Will Clark, to explore how integrating brand, demand, and ABM strategies enables you to ensure ABM is a cohesive part of your overall marketing strategy, despite regional differences and varying market dynamics. Thursday 12th September - 11:00am AEST/ 9:00am SGT / 10:00am JST (catch up on demand in EMEA & US) 𝗕𝗼𝗼𝗸 𝘆𝗼𝘂𝗿 𝗽𝗹𝗮𝗰𝗲 𝗳𝗼𝗿 𝘁𝗵𝗶𝘀 𝗮𝗻𝗱 𝗼𝘁𝗵𝗲𝗿 𝘀𝗲𝘀𝘀𝗶𝗼𝗻𝘀 𝘂𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸𝘀 𝗯𝗲𝗹𝗼𝘄. ⬇️ You can join the online sessions live across EMEA, North America, and APAC - or gain access to the recordings and catch up when you can! ➡️ EMEA: https://lnkd.in/ekTXewgM ➡️ USA: https://lnkd.in/e9JZ4WPA ➡️ APAC: https://lnkd.in/ekJN6nFZ #b2bEffectiveness #B2BEvents #MarketingStrategies

🌟 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝘀𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁 - 𝗣𝗿𝗼𝘃𝗶𝗻𝗴 𝘁𝗵𝗲 𝘃𝗮𝗹𝘂𝗲 𝗼𝗳 𝗯𝗿𝗮𝗻𝗱 𝗔𝗡𝗗 𝗱𝗲𝗺𝗮𝗻𝗱, 𝗪𝗲𝗱𝘀 𝟭𝟭𝘁𝗵 𝗦𝗲𝗽𝘁 🌟 As part of Effectiveness Week we'll be joined by Andrew Shepherd, Senior Director, EMEA & LATAM Marketing at Palo Alto Networks for an insightful session on brand + demand. Join Andrew and our very own Ashley Robertson to discover the business impact of investing in creativity and brand to amplify demand generation and ABM. This session won't be recorded so tune in LIVE on the day so you don't miss out! Weds 11th September - 3:00 pm BST/ 4:00 pm CEST/ 10:00 am EDT 𝗕𝗼𝗼𝗸 𝘆𝗼𝘂𝗿 𝗽𝗹𝗮𝗰𝗲 𝗳𝗼𝗿 𝘁𝗵𝗶𝘀 𝗮𝗻𝗱 𝗼𝘁𝗵𝗲𝗿 𝘀𝗲𝘀𝘀𝗶𝗼𝗻𝘀 𝘂𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸𝘀 𝗯𝗲𝗹𝗼𝘄. ⬇️ ➡️ EMEA: https://lnkd.in/ekTXewgM ➡️ USA: https://lnkd.in/e9JZ4WPA ➡️ APAC: https://lnkd.in/ekJN6nFZ #b2bEffectiveness #B2BEvents #MarketingStrategies

🎙️ Unlock the secrets to CMO success! Season 4, Episode 10 of 'How to Grow a CMO' is now streaming. 🎧 For this episode Alastair Hussain is joined by Claire Hockin, SVP and CMO of Splunk. In a fascinating discussion, Claire reflects on a career spent working across the globe, and the lessons learned from exposure to different cultural perspectives and business environments. Claire and Ali also discuss.... 💡 The importance of explaining the strategic ‘why’ behind marketing activities. 💡 Why fostering a sense of community within a brand is critical. 𝗟𝗶𝘀𝘁𝗲𝗻 𝘃𝗶𝗮 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀! ⬇️ #B2BMarketingPodcast #CMOInsights

🌟 Session spotlight - MQLs in the crossfire, Weds 11th Sept 🌟 Next week is Effectiveness Week here at The Marketing Practice and on Wednesday we'll be joined by Jon Miller, Marketo & Engagio founder, for an insightful session on the shift from leads to lasting impact. Join Jon and our very own Tracy Henshaw, to discover how to navigate the new marketing landscape, where efficiency, creativity, and technology must coexist for long-term sustainable growth. Weds 11th September - 5:00 pm BST/ 6:00 pm CEST 𝗕𝗼𝗼𝗸 𝘆𝗼𝘂𝗿 𝗽𝗹𝗮𝗰𝗲 𝗳𝗼𝗿 𝘁𝗵𝗶𝘀 𝗮𝗻𝗱 𝗼𝘁𝗵𝗲𝗿 𝘀𝗲𝘀𝘀𝗶𝗼𝗻𝘀 𝘂𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸𝘀 𝗯𝗲𝗹𝗼𝘄. ⬇️ You can join the online sessions live across EMEA, North America, and APAC - or gain access to the recordings and catch up when you can! ➡️ EMEA: https://lnkd.in/ekTXewgM ➡️ USA: https://lnkd.in/e9JZ4WPA ➡️ APAC: https://lnkd.in/ekJN6nFZ #b2bEffectiveness #B2BEvents #MarketingStrategies