Behavior Change for Good Initiative

Behavior Change for Good Initiative

Research Services

Initiative at The Wharton School/University of Pennsylvania uniting star scientists to advance #BehaviorChange research

About us

The Behavior Change for Good Initiative housed at The Wharton School and the University of Pennsylvania unites a world-class, interdisciplinary team of over 150 academic experts from universities around the world with leading organizational partners to help advance the science and practice of behavior change. Founded and led by Professors Katy Milkman and Angela Duckworth, we identify what works at scale by conducting mega-studies (massive random-assignment A/B tests), in which we simultaneously test our Scientific Team’s best ideas for changing a target behavior. We also communicate our findings to a large audience through op-eds, podcasts, books, live events, a YouTube channel, and a popular newsletter.

Website
bcfg.wharton.upenn.edu
Industry
Research Services
Company size
2-10 employees
Type
Nonprofit
Founded
2017

Employees at Behavior Change for Good Initiative

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