BluShark Digital

Would you like to know if Pay Per Click (PPC) ads are worth the investment? The answer isn’t as simple as you might think. PPC ads can perform wonders, but the difference between success and failure comes down to a few key factors. 𝟏. 𝐂𝐚𝐧 𝐘𝐨𝐮 𝐓𝐫𝐚𝐜𝐤 𝐖𝐡𝐚𝐭’𝐬 𝐇𝐚𝐩𝐩𝐞𝐧𝐢𝐧𝐠? Without clear tracking, you’ll never know if your ads work. Knowing where your clicks are coming from and whether they’re leading to conversions is step one in PPC success. 𝟐. 𝐖𝐡𝐚𝐭’𝐬 𝐘𝐨𝐮𝐫 𝐐𝐮𝐚𝐥𝐢𝐭𝐲 𝐒𝐜𝐨𝐫𝐞? A high-quality score can lower your cost per click and make your ads more effective. Getting clicks is important, but what really matters is attracting the right audience at the right price. 𝟑. 𝐀𝐫𝐞 𝐘𝐨𝐮 𝐔𝐬𝐢𝐧𝐠 𝐍𝐞𝐠𝐚𝐭𝐢𝐯𝐞 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬? Negative keywords are your best friend in PPC. They ensure you target only the audience you want, avoiding wasted spend on irrelevant traffic. 𝟒. 𝐃𝐨𝐞𝐬 𝐘𝐨𝐮𝐫 𝐋𝐚𝐧𝐝𝐢𝐧𝐠 𝐏𝐚𝐠𝐞 𝐂𝐨𝐧𝐯𝐞𝐫𝐭? Clicks are great, but if your landing page doesn’t turn visitors into leads, the best ad in the world won’t help. Your landing page needs to be optimized to convert, or you’re just paying for traffic that doesn’t translate into business. 𝟓. 𝐀𝐫𝐞 𝐘𝐨𝐮𝐫 𝐂𝐚𝐥𝐥𝐬 𝐨𝐫 𝐌𝐞𝐬𝐬𝐚𝐠𝐞𝐬 𝐂𝐨𝐧𝐯𝐞𝐫𝐭𝐢𝐧𝐠? Finally, what happens when someone reaches out? How your team handles calls or messages can make or break your PPC campaign. If the follow-up isn’t there, you could lose valuable leads. When all these elements align, PPC can be a game-changer. But miss one, and you might throw money away. The key to PPC success is ensuring that every part of the process works together. What’s been your experience with Pay Per Click? Let’s discuss in the comments. #PPC #DigitalMarketing #SEOStrategy

𝐖𝐞’𝐫𝐞 𝐣𝐮𝐬𝐭 𝟐 𝐦𝐨𝐧𝐭𝐡𝐬 𝐚𝐰𝐚𝐲 𝐟𝐫𝐨𝐦 𝐚𝐧 𝐞𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐭𝐨 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦 𝐲𝐨𝐮𝐫 𝐥𝐚𝐰 𝐟𝐢𝐫𝐦’𝐬 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐩𝐫𝐞𝐬𝐞𝐧𝐜𝐞! On Thursday, October 24, 2024, Seth Price and our executive team at BluShark Digital, will host a special one-time workshop, “The Law Firm Blueprint for Dominating Your Market with Internet Marketing” in Washington, D.C. This half-day workshop will be a no holds barred look at everything your law firm must do to create a digital footprint that ranks first on Google and converts website visitors into new clients. This workshop has never been held before (and might not be held again). Seth and our amazing team will show you how we dominate the internet with unique SEO strategies that don’t require expensive pay per click campaigns. From content and link building strategies to ranking first for the keywords that matter most, Seth and his team will share everything they’ve got. This workshop is limited to a small number of law firms and will be held near John Fisher's mastermind location. Bring your partner, associate, or marketing director along. Plus, if you register for John Fisher's Mastermind Experience on October 25, you'll receive a special bonus—admission to this workshop at no extra cost. Spaces are limited, so make sure to secure your spot soon! 👉 https://lnkd.in/eHhA8zEV #LegalMarketing #SEO #BluSharkDigital #LawFirmGrowth

𝐈𝐬 𝐲𝐨𝐮𝐫 𝐥𝐚𝐰 𝐟𝐢𝐫𝐦 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨 𝐠𝐫𝐨𝐰? 𝐘𝐨𝐮𝐫 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐢𝐬 𝐭𝐡𝐞 𝐤𝐞𝐲. Digital marketing is always changing, so staying the same isn’t an option. Now is the perfect time to revamp your digital marketing strategy and prepare your law firm for growth. BluShark Digital has seen how small updates to our digital strategy keep our clients ahead. We’re always improving, and you can too. - 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐜𝐫𝐞𝐚𝐭𝐢𝐨𝐧 𝐢𝐬 𝐲𝐨𝐮𝐫 𝐟𝐢𝐫𝐦’𝐬 𝐯𝐨𝐢𝐜𝐞 𝐨𝐧𝐥𝐢𝐧𝐞. Producing quality content answers your clients’ questions and shows that your firm is an authority in the legal field. - 𝐋𝐨𝐜𝐚𝐥 𝐒𝐄𝐎 𝐢𝐬 𝐡𝐨𝐰 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐟𝐢𝐧𝐝 𝐲𝐨𝐮. Optimize your Google Business Profile to ensure your firm shows up when potential clients search for legal services nearby. - 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 𝐜𝐚𝐧 𝐛𝐨𝐨𝐬𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐫𝐞𝐬𝐮𝐥𝐭𝐬. Services like 24/7 live answering and appointment scheduling ensure you never miss a lead, improving your client experience. 𝐖𝐚𝐧𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐡𝐨𝐰 𝐲𝐨𝐮𝐫 𝐥𝐚𝐰 𝐟𝐢𝐫𝐦 𝐜𝐚𝐧 𝐛𝐞𝐧𝐞𝐟𝐢𝐭 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞𝐬𝐞 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬? Check out David Brenton’s Op-Ed on Smith.ai for tips to take your digital marketing to the next level.👇 Read it here: https://lnkd.in/evCCX3td. 𝐖𝐡𝐚𝐭 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐡𝐚𝐯𝐞 𝐰𝐨𝐫𝐤𝐞𝐝 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐟𝐢𝐫𝐦? Share your thoughts in the comments. #DigitalMarketing #LawFirmGrowth #SEO

In SEO, there’s an ongoing debate: Is it better to have more links or better links? 🚀 Over the years, SEO has evolved. We’ve moved from a numbers game to one where your links quality can make or break your online presence. Sure, having a ton of links used to work, but today, search engines are smarter. 𝐓𝐡𝐞𝐲’𝐫𝐞 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐪𝐮𝐚𝐥𝐢𝐭𝐲, 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐜𝐞, 𝐚𝐧𝐝 𝐚𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲. Especially when targeting national audiences. Local SEO strategy shifts slightly. While quality remains a priority, authoritative local links can significantly improve your visibility. A successful website is one that's trusted by the community. How should you approach your link-building strategy? Prioritize high-quality links for broader searches, but also ensure you have enough authoritative local links for local SEO. #SEO #LinkBuilding #DigitalMarketing

🚢 Elevate your SEO strategy and win a 4-day cruise for two!🚢 Complete an SEO report at the BluShark Digital booth between July 4 and December 1, 2024, and you’ll qualify for this incredible getaway.🌊 The package includes cruise fare, standard accommodations, and travel to and from Miami. It’s a unique opportunity to enhance your SEO while enjoying a refreshing break. ✨ #CruiseGiveaway #BoostYourSEO #VacationGoals

Ever feel like you've lost a potential client at the finish line? Don’t worry, it’s not over yet. Digital marketing moves quickly, and driving traffic to your site can feel like a race. But what happens when visitors leave without engaging? That’s where retargeting steps in. 𝐘𝐨𝐮𝐫 𝐬𝐞𝐜𝐨𝐧𝐝 𝐜𝐡𝐚𝐧𝐜𝐞 𝐭𝐨 𝐭𝐮𝐫𝐧 𝐭𝐡𝐨𝐬𝐞 𝐦𝐢𝐬𝐬𝐞𝐝 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐢𝐧𝐭𝐨 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬. We invest significant resources in bringing potential clients to our sites. But did you know that most users don’t convert on their first visit? Retargeting keeps your firm in front of these undecided visitors, reminding them of your services. By strategically placing ads across platforms like Facebook, Google, or third-party networks, 𝐫𝐞𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐤𝐞𝐞𝐩 𝐲𝐨𝐮𝐫 𝐟𝐢𝐫𝐦 𝐭𝐨𝐩-𝐨𝐟-𝐦𝐢𝐧𝐝, ensuring that when they’re ready to act, your site is their first choice. Retargeting gives you the ability to gently remind those who have shown interest, offering the nudge they need to move forward. Don’t let potential clients slip through the cracks. With retargeting, every visit to your site is another opportunity to close a deal. Ready to try it? #DigitalMarketing #Retargeting

𝐖𝐡𝐲 𝐂𝐨𝐦𝐟𝐨𝐫𝐭 𝐙𝐨𝐧𝐞𝐬 𝐀𝐫𝐞 𝐭𝐡𝐞 𝐒𝐢𝐥𝐞𝐧𝐭 𝐊𝐢𝐥𝐥𝐞𝐫𝐬 𝐨𝐟 𝐋𝐚𝐰 𝐅𝐢𝐫𝐦 𝐒𝐮𝐜𝐜𝐞𝐬𝐬. In the latest episode of The Law Firm Blueprint, we’re joined by Allison Williams, the powerhouse CEO of Law Firm Mentor, LLC and co-author of the best-selling book "Tiger Tactics 2, CEO Edition." She drops some hard truths about why staying comfortable is a recipe for stagnation. And how it can silently kill your law firm's potential. Allison dives deep into the pitfalls that many law firm owners fall into when they try to "save their way to success" instead of making smart investments. She shares why it’s essential to push beyond the easy wins and continuously evolve to stay ahead. "If you think you can take your foot off the gas after a few victories, think again. Growth happens outside the comfort zone," says Allison. Are you ready to challenge yourself and your firm? 🚀 Don’t miss this episode packed with actionable advice on how to keep your firm growing, even when it feels easier to stay put. Listen to the full episode here: https://lnkd.in/e8zGsEZh How have you pushed your firm beyond its comfort zone? Let’s share our stories and learn together.👇 #LawFirmGrowth #Leadership #AllisonWilliams #LawFirmBlueprint #BluSharkDigital

Would you like to know why some websites consistently rank at the top of Google searches while others remain hidden? 🤔 The answer often lies in a secret ingredient: backlinks. Link building is the unsung hero of SEO, boosting your website's authority and visibility. Think of backlinks as votes of confidence from other websites, telling search engines your content is worth noticing. To master SEO, don't just create great content—strategically build high-quality backlinks to amplify your reach. Start by reaching out to industry leaders or guest posting on reputable sites. What's your go-to strategy for effective link building? Share your insights! 👇 #LinkBuilding #SEO

AI is the unseen force making smarter decisions and driving efficient operations. But what’s its real value? How can we ensure it benefits our business? 🤔 AI is quietly embedded in our everyday tools, from Google search algorithms to the systems that streamline operations in law firms. It's the silent partner in our strategies, making processes smoother and more efficient. For law firms, AI automates routine tasks, analyzes data for case insights, and predicts outcomes. Across industries, businesses use AI to enhance customer experiences and optimize decision-making. 𝐒𝐨, 𝐡𝐨𝐰 𝐝𝐨 𝐰𝐞 𝐯𝐚𝐥𝐮𝐞 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐬𝐨 𝐬𝐞𝐚𝐦𝐥𝐞𝐬𝐬𝐥𝐲 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐞𝐝 𝐢𝐧𝐭𝐨 𝐨𝐮𝐫 𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬? Valuing AI means understanding both its tangible and intangible benefits. AI can lead to cost savings, increased efficiency, and better decision-making. Plus, it offers competitive advantages and fuels innovation. To truly value AI, consider how it: - Enhances your team’s capabilities - Supports strategic goals - Fits into your long-term vision But remember, AI isn’t a “set it and forget it” solution. Like self-driving cars, AI requires human oversight to ensure it works as intended and avoids potential risks. We must maintain checks and balances to keep AI’s outputs aligned with our goals and ethical standards. Use AI as a tool, not a crutch. 𝐋𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤! How is AI integrated into your business? What steps are you taking to make AI work for you? #AIBusiness #Innovation #ResponsibleAI

🚀 Elevate Your Law Firm with Coaching! 🚀 In this must-listen episode of The Law Firm Blueprint, hosts Jay Ruane and Seth Price welcome Michael Mogill from Crisp to explore how effective coaching can transform law firms. Learn how to navigate challenges, improve operations, and achieve your goals. Plus, get insights into the upcoming Crisp Summit, a platform for learning and networking. Tune in now! 🎧 https://lnkd.in/efK5Yzip #LawFirmGrowth #Coaching #MichaelMogill