born collective

It’s a brand new day at EquiCenter, Inc. We are privileged to have worked with our friends at EquiCenter to create a refreshed brand that reflects all they do for our community.

There’s the Kentucky Derby. There’s the Super Bowl. And there's the announcement of the Grow-NY Finalists. Every year, it’s an exciting day that brings out the bettor in all of us at Born Collective. Once our partners at the Grow-NY Food & Agriculture Competition reveal the 20 startups to vie for $3 million in prize money at the Grow-NY Summit in November, we enjoy learning about each finalist and placing our bets (usually beer) about who we think will take home a prize. Sometimes we're right...but we’re always astounded at the innovation the companies are bringing to our region. Together, regardless of who wins, they bring out the “better" in all of food and ag. Learn more about this year's finalists --> https://lnkd.in/du2wewGH

We’re big believers in drinking responsibly…in ways beyond the expected. We are privileged to work with the New York Wine & Grape Foundation and so many New York wineries to support sustainable winegrowing across our great state. It’s always cool to see a logo we developed out in the world. Often, it’s for a single organization. But when one starts to pop up all over the place, it’s extra gratifying—especially when it’s for something we believe in so strongly. So please look for the Sustainable Winegrowing trustmark on bottles from and websites of NY grape growers and wineries. Purchase some great wine that is truly doing good...and drink responsibly in multiple ways. 

There’s groundbreaking. And then there’s groundbreaking. Our friends at EquiCenter, Inc. have always been innovators and pioneers and remain the area leaders in adaptive riding and therapeutic horsemanship. Now, we’re joining the community in celebrating their physical groundbreaking on their new indoor arena that will expand their ability to help people of all abilities and with diverse needs.  No doubt it will be a magical place as soon as the doors open. Learn more: https://lnkd.in/gtNQHXFz

You know how mom used to say she loved all her kids equally, but you always suspected she wasn't being completely honest... Through our work with the New York wine industry, Born Collective has come to equally love all the winemaking regions of our great state. But we do feel a special closeness—in proximity of course—to Seneca Lake. As a Rochester-based agency, we are especially excited and proud to be working with the Seneca Lake Wine Trail to help their brand reflect the remarkable place it is and the even more remarkable wines they make. But we don't want to cause any rivalries or hard feelings, so we're happy to do the same for any other NY wine siblings. We promise not to dress you in matching outfits. 

There was a time when you needed horses to spread news quickly. Now we have LinkedIn. But sometimes news and horses still go together. Born Collective is excited to begin a relationship with EquiCenter, Inc., the beloved non-profit that fosters growth, wellness, and educational opportunities for people of all ages and abilities through the power of equestrian, horticultural, and outdoor experiences. The amazing work they do goes beyond horses and is continually expanding. Born will help to refine and spread that message so EquiCenter can continue the remarkable ride that began 20 years ago. https://lnkd.in/g-kNcMh6

We’ve probably all said it to our kids… When they ask “why" we’ve taken the easy way out and said “because.” At Born, our answer to why is b+cause. But it isn’t the easy way—it’s the responsible way. b+cause is the non-profit arm of our business and it lets us provide worthy non-profits with our A-team and strategic marketing that fits their budgets. Why do we love doing what we do? There is no better answer than b+cause. Find out more at https://bit.ly/3JcCMmd

We’re all pretty excited about the coming eclipse. In Rochester, we’ll share a cool experience with friends in Dallas, Little Rock, Cleveland, Burlington, and other lucky cities in the path of totality. But when the darkness recedes and the lights come back on, our community will still have one of the brightest stars. The RMSC (Rochester Museum & Science Center) is a community treasure—day, night, summer, winter, indoors and out. They’re leading the charge when it comes to the eclipse, but on a daily basis they spark lifelong learning for wide-eyed kids and curious adults. A total eclipse is likely a once-in-a-lifetime event. But The RMSC is a daily inspiration for anyone who values a lifetime of wonder. At Born, we’re lucky and proud to call them a partner. 

One of the coolest parts of being a Collective is having the flexibility to choose the right team for each project. In this case, to make the most effective and affordable TV spot with our partner RedStraw, LLC for Tompkins Community Bank—in themselves the best team in the business. And choice is good. Right? Check it out: https://bit.ly/3IWIicJ

Our longtime partner, Grow-NY, is recruiting entrepreneurs, innovators, and startups for year six of the food and ag competition. Because of their efforts in the last five years, there are exciting companies thriving throughout our region. If you know of an innovative food or ag startup, encourage them to Grow. https://lnkd.in/dTEfK_b