Candid reposted this
Individual vs. institutional donors is a fundamental distinction in #philanthropy and #fundraising. But what if the line is not as clear-cut as we assume? New research suggests that in some cases donor size may be a more important lens for understanding giving behavior than the long-standing distinction between individual and institutional donors. Cathleen Clerkin, PhD and Grace Sato of Candid and Edward Moore of GivingTuesday explore the data and explain what it means for #nonprofits.