Yesterday a bunch of influencers mentioned Capsule on LinkedIn.
And it worked.
I rarely write posts about products I use but this product is too good not to.
I have exactly zero video editing experience.
And in 40 minutes, I was able to create a 2 minute video that included 11 clips, transition text screens and subtitles.
🤯
BACKGROUND:
Right now we’re trying to produce a video for Father’s Day.
We got a bunch of video clips from Appcues dads. We storyboarded the video. We wrote intro and outro screens. And we sent it all off to our editor at the end of last week.
But we still don’t have a first draft.
And that makes someone like me a bit nervous.
In fact, video editing is the one area where I feel like I have zero expertise and no way to “just make it happen.”
Recently, I’ve been telling myself I need to just figure out editing on my own.
But most tools have a sharp learning curve.
Yesterday, I decided to lose an hour trying Capsule to see how far I could get.
And honestly I was shocked how much I was able to do.
> A 2-minute video that cut 11 different clips together with awkward pauses removed and the sound quality improved with AI magic.
(Our editor has some competition 😉 )
TAKEAWAYS:
1. There is no substitute for a great product
2. Influencer marketing works (and yet is untrackable)
3. You cannot predict where someone is in the buying process
The product:
> In 40 minutes, I went from creating an account to a video I shared with a coworker
> A theme was automatically created for me using our brand colors and logo (felt like magic)
> Editing video clips by the transcript makes it sooo much easier than trying to pick the right time stamp
> VoiceMagic made the sound from 11 different iPhone videos sound 100x better
The influencer campaign:
> I have no idea whose posts I saw and I didn’t like or engage with any of them
> I googled the company name hours later when I realized we still didn’t have a video draft
> My coworker also mentioned she had seen the influencer posts which gave me some social validation
My buyer journey:
> I haven’t been looking at G2 reviews or googling “video editing tools”
> I never visited Capsule’s website or engaged with their content before yesterday
> I have no idea who the folks who promoted it were off the top of my head and my decision to try the product had nothing to do with my trust in them
👉 Great products that solve an immediate pain point are an easy sell.
If you have a great product, show up consistently where your audience is and the rest will take care of itself.
PS - Not a sponsored post, just a shoutout to a team doing great work