Catherine Maley MBA

Just published in Aesthetic Society News: My latest article, "Selling but Staying in Your Practice." 📄 If you're contemplating selling your practice to a private equity firm but still want to stay involved, this is a must-read. I cover the crucial negotiations and planning needed to make sure the transition benefits both you and your patients. Dive in to get the insights you need for a smooth and successful move. Enjoy the read! 👌 - bit.ly/4dPVPAw

💡 As plastic surgeons, success isn't just about skill—it's about clear expectations and communication. Steve Look reminded us on the podcast that how we structure our professional relationships, whether it's a partnership or something else, sets the tone for the future. Often by year two, the younger surgeon feels like, 'I’ve got this.' But that's exactly when continued guidance and alignment matter most. - bit.ly/3XCOUFq How do you define success in your practice? Share your thoughts below! 👇

When you're hiring a receptionist for your practice, here's what to look for: Someone who answers the phone cheerfully and professionally books appointments—don't worry, they’ll have scripts and training for that. They should greet every patient with a warm welcome, schedule appointments, and send reminders to keep your calendar full. Keeping the reception area tidy and assisting the team when needed is also key. Look for someone who's quick on their feet, tech-savvy, a fast learner, and responsible. This role is essential for the smooth flow and growth of your practice!

Did you know that up to 70% of business partnerships fail? Plastic surgeons are no exception. The challenges? Differing goals, financial disputes, operational conflicts, and—let's face it—ego clashes. 😬 But why do so many partnerships crumble under pressure? In the latest episode of "Beauty and the Biz," I chat with Steve Look, CEO of Paradigm Search Group, who has 20 years of experience navigating these waters. 💡 Tune in to learn how to avoid the pitfalls and set your practice up for long-term success. 🎙️⬇️ https://bit.ly/3Xzs5Bh

🛠️ Unlock the secrets to successful partnerships with expert insights from Steve Look, CEO, on our latest Beauty and The Biz episode! 💼🎙️ Discover why so many partnerships fail and how you can set yours up for success from day one. It's not about giving up control, but creating a strategy that works for both parties. Tune in now! 🎧 Listen on Apple, Spotify, or your favorite podcast platform. Don't miss out! - bit.ly/4cSC89T

A highly regarded plastic surgeon in the area is seeking a true professional to represent their practice. This individual will be the first point of contact for cosmetic patients, both on the phone and in person. If you have excellent communication skills and a passion for patient care, this could be the perfect opportunity for you! 💼✨

Attention Plastic Surgeons Noticing a dip in leads from SEO? 😬 You're not alone. With more practices vying for top spots and a flood of low-quality content clogging up search results, it's tougher than ever to stay visible online. But don't worry—there are still ways to stand out and keep those patient inquiries flowing. 🔍 Focus on High-Quality Content 🗣️ Leverage Social Proof 🌐 Diversify Your Traffic Sources Don't rely on one strategy—adapt and conquer! Your next patient is out there, and with the right approach, they'll find you. - bit.ly/4dVXip2

🔍 Thinking about growing, scaling, or even exiting your practice? It's a hot topic among surgeons nationwide, with questions like: "Do you know a surgeon interested in joining my practice?" "Or perhaps someone looking to buy me out?" If only it were that easy... In the latest Beauty and the Biz episode, I sit down with Steve Look from Paradigm Search Group to dive deep into surgeon recruiting and succession planning. We discuss everything from finding the right partner or associate to valuing your practice and compensating the new surgeon. We also cover why these transitions sometimes fail and share some success stories. 🎧 Tune in now so you don’t miss out on these crucial insights! - bit.ly/4cSC89T

When placing a job ad, specificity is key to attracting the right candidates. 🕵️♂️ For example, if you're looking for a receptionist, your ad might say: "Exceptional receptionist needed for a busy plastic surgery office. Are you confident, reliable, professional, and resourceful? Do you have an outgoing personality, a strong work ethic, and exceptional people skills to deliver five-star customer service? If so, we may have a fit!" 🌟 Be clear about your needs to find the perfect addition to your team! 💼

🌟 Join me this year at the Global Aesthetics Conference, happening November 7-10 in beautiful Miami Beach, FL! 🌴 This multi-specialty event offers invaluable insights for every member of your team, plus, when you register at www.gacconference.com and use my code MALEY10, you'll receive 10% OFF! 🎟️ I'll be speaking on the most comprehensive practice management track you'll find anywhere. Get ready to learn proven strategies to boost revenue, elevate your staff, refine your marketing, and streamline your processes. This is your chance to gain actionable insights that will more than pay for themselves. 💼 Don't miss out—register today at www.gacconference.com and I'll see you in Miami! 🏝️ #GlobalAestheticsConference