Chameleon reposted this
I'm doing a short and snappy LinkedIn Live *this Thursday* on "SHIFTING LEFT" ⬅️ a new trend we're seeing on how the best companies are reshaping their onboarding. We noticed this kind of shift in the marketing world when we went from "white papers" and "e-books" with long lead-gen forms to high-value ungated content, and we're seeing the start of a similar trend in the product world. Come check out some of the examples, and see the experiments we've ran at Chameleon that have influenced activation rates 📈 We're gonna see this trend go mainstream in 2025 so join this (or tag a colleague) to start to get ahead of it before you end up falling behind.