Channel99 is the leading AI-powered decision-making engine for B2B marketing investments offering an unbiased source of truth for measurement and attribution. The company offers superior account identification technology free of cookies, the first ‘smart pixel’ for measuring and verifying B2B advertising performance, and a broad set of integrations into popular CRM and media platforms. Customers can get started for free and are able to pinpoint financial inefficiencies and investment opportunities in a matter of hours to reduce waste, improve pipeline results and lower customer acquisition costs. Learn more at www.channel99.com.
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San Francisco, CA, US
Today is the day! You still have time to register and tune-in to this live conversation on measuring marketing performance in #B2B. See you at 1pm ET/11am PT! https://lnkd.in/dnCh2Z-4
24 hours left until Uzair Dada from Iron Horse and I present best practices for enhancing the financial efficiency of digital marketing in the B2B sector. Join us for free by registering here: https://lnkd.in/e8qTEtPr #digital #B2B #ABM #marketing
Capturing an accurate picture of marketing performance is notoriously challenging, but it is achievable when you know what to measure and how to take action on the results. Join Channel99 and B2B marketing agency, Iron Horse as we discuss three crucial steps to set your performance measurement up for success: ✔️ Defining and understanding your audience ✔️ Choosing the right KPIs ✔️ Accurate Benchmarking Join us THIS THURSDAY, August 29 at 11am PT. It will be short, sweet and actionable! Register ➡ bit.ly/46rQTPj #b2bmarketing #performancemarketing #marketingmetrics #ABM
Next Thursday, August 29th, Uzair Dada from Iron Horse and I will share the good and the bad in #B2B, and how best to measure and improve #digital #marketing performance. Free to register https://lnkd.in/e8qTEtPr
30 years deep and measuring #b2bmarketingperformance and #attribution is still challenging with 65%+ inefficiency and an incredibly broken model. Join Uzair Dada, CEO of Iron Horse and I for a lively, insightful discussion on what you think may sound boring. August 29th at 11am PT: https://lnkd.in/gbTiQY6q
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#ABM technology alone is not going to save the day and figuring out how to predictably and efficiently exceed pipeline targets leveraging LinkedIn, Google, Microsoft, Facebook and others remains the goal. Top 3 findings from Channel99's new #B2B solution for measuring ROI by target account list. https://lnkd.in/gBkU8XiN
Every marketer who closely monitors #marketingperformance (which should be all marketers) faces the challenge of identifying which channels and vendors are truly impacting the pipeline and revenue. Help is here! 🙌 We're excited to unveil our new vendor scoring technology built to measure the effectiveness of reaching, engaging, and converting target accounts into customers. The scoring provides #B2B marketers with a comprehensive set of metrics for better decision-making and improved marketing outcomes. 📣 Read more about vendor scoring and how you can get started for $0. https://lnkd.in/dRcCmXPP #b2bmarketing #martech #digitalmarketing
We're thrilled to announce another milestone in our mission to revolutionize how #B2B marketers measure success, providing an unbiased source of truth for measurement and attribution. With the support of Marin Sonoma Impact Ventures, we are poised to accelerate our growth, enhance our capabilities, and continue delivering exceptional results for our customers. We appreciate their confidence in our vision and look forward to the opportunities ahead. #b2bmarketing #martech #digitalmarketing
We're very excited this morning to announce our investment in Sausalito-based Channel99 , a startup that is changing the way companies measure and invest in B2B marketing and digital programs. Founder/CEO Christopher Golec has lived in the North Bay for the past 25 years. He sat down with MSIV Founder & Managing Partner Zachary Kushel to discuss community, the future of B2B marketing, and Channel99’s vision to bring clarity to an opaque space. #msiv #sausalito #jobcreation #startups #economicdevelopment #entrepreneurship #b2bmarketing #martech
It's the final countdown to Spring '24 Pipeline Summit brought to you by our friends at Qualified! It all starts Thursday 4/11 at 10am PT. Check out the pipeline powerhouses including our own Nani Shaffer as she sits down with Maura Rivera to discuss the waterfall model we use to ensure everyone stays on the same page about pipeline targets. Sign up now to attend virtually and check out the rest of the lineup here: https://bit.ly/3TY4c5N
For any savvy #B2B marketer, keeping a close eye on the performance of digital programs is crucial. But with a myriad of metrics, which ones should be consistently measured? And how can actionable benchmarks be established? Read Christopher Golec's latest article as he shares eye-opening benchmark results as well as six essential KPIs digital marketers need to report on to make more impactful and efficient marketing investment decisions. ✅ https://lnkd.in/dRgHVQ_f #digitalmarketing #performancemarketing #marketingroi
"There are two goals when presenting data: convey your story and establish credibility" [Edward Tufte]. Marketers, it's time to master the art of storytelling and build unshakeable credibility in the world of #B2BMarketing. In this Marketing ROI Quick Guide, unlock secrets to: ✅ Calculating marketing Return on Investment (#ROI) ✅ Making sense of essential Key Performance Indicators (KPIs) ✅ Proving marketing ROI and optimizing future campaigns Grab your copy: https://lnkd.in/gW8yqsXF