Clay

"Back in my day...we only had one LLM" 👴 Things have really moved fast in the past 12 months. In those distant days of 2023, we had GPT 3.5, take it or leave it. Now Clay users are spoiled for choice with models from OpenAI, Google and Anthropic, plus Clay's proprietary agent models. What's will this look like in 12 month's time? Video and Audio generation surely aren't too far away now.

BIG product announcements drop! 💥📢 1️⃣ New Claygent Models & Updated Pricing (timestamp: 0:25) Announcing Claygent Helium and Claygent Argon! Helium (1 credit) will be great with high volume tasks while Argon (3 credits) will handle the complex, multi-step analyses for you Updated Pricing: - GPT4o-mini, Claude Haiku, and Gemini 1.5 flash are now reduced to 0.5 credits outside of Claygent (used to cost 1 credit) - GPT o1 now costs 6 credits (used to cost 1 credit) - These changes are to better align with what these models actually cost 2️⃣ Round Robin Lead Distribution (timestamp: 1:24) Route leads to SDR/AEs in a truly fair round robin 3️⃣ AI Quick Start (timestamp: 4:12) Input your domain, and Clay automatically configures "Find Companies" to discover your ICP faster 4️⃣ Reorder Table Views (timestamp: 4:53) Click-and-drag to reorder table views. No more scrolling and searching for your favorite view 5️⃣ Conditional Snippets (timestamp: 5:24) Add if/then logic to your message drafting 6️⃣ New Integrations (timestamp: 6:15) - SureConnect: Identify 'likely to answer' +1 number contacts - Enrow: find + validate work emails - ClearoutPhone: phone verification ~~~ Let us know any questions or feedback! 🙌

Here's my beef with many of the outbound AI + automation use cases I see. Many (not all) claim to eliminate "low value work" and "free up capacity for sellers to focus on more important things, like closing". This idea is built on the idea that jobs-to-be-done like prospecting are "low value work". So, a bunch of companies build AI tools to automate the messaging with AI. And, we eat it up. Because, deep down, we WANT to push an easy button and have meetings appear on our calendar. Personally, I think that mindset is exactly what got us into trouble in our profession. Earning time with an executive is not "low value work". But, our belief that it is is exactly why so many companies are having a hard time generating outbound pipeline in MMKT and ENT accounts. AI & automation aren't bad things. How we choose to use them is where the problem arises. Join Women in Sales, Clay, my buddy ✌🏽Dorothy Huynh and me for a conversation about The AI Trap. This isn't a knock on AI. We'll talk about tactics MMKT & ENT AEs are using to use AI/automation to help them create highly relevant, thoughtful POVs for their accounts. I'm especially excited to hear from Dorothy on some of the use cases she sees her ENT and MMKT clients using with Clay. (If you don't know Dorothy - she's an absolute genius + gem of a person. We worked together at Lavender and she has always wowed me with how she thinks about outbound + GTM.) If you want to join us, DM me for the sign-up link 🤗

If you're in sales or marketing, you know the pain of bad data. Here's how waterfall enrichment is changing the game in contact data quality: 1. Multi-Source Verification: Checks multiple data providers sequentially, Stops when accurate data is found. Result: Dramatically improved data accuracy 2. Cost Efficiency: Pay only for successful data matches. Can test datasets before committing full budget 3. Customizable Provider Sequence: Arrange data sources based on your needs. Optimize for accuracy, cost, or specific data points 4. Real-Time Updates: Constantly refreshed data. Reduces decay rate of your contact lists 5. Comprehensive Enrichment: Goes beyond basic contact info to include job changes, company details, and technographics 6. Intelligent Fallback: If primary sources fail, falls back to secondary options. Ensures maximum possible data coverage 7. Quality Scoring: Each data point comes with a confidence score. Make informed decisions about data usage 8. Integration Friendly: Easily integrates with CRMs and marketing platforms. Automates the enrichment process in your workflow ~~~ Waterfall enrichment is an overhaul of how we approach contact data. What's your take on waterfall enrichment? Have you implemented it in your stack?

Maybe I've been sitting in B2B GTM LinkedIn too long, but can't be just me, right? 👀 ... Who else? Tag another GTM fiend!

This episode of Marketing Against the Grain is jam packed with tactics and key insights. Our co-founder Varun Anand is an open book with our plays -- people have been writing in with love about our transparency, so thought we'd share here too! Here's just SOME of what we discussed with Kieran: - Using Slack, WhatsApp, for social listening. - Applying engineering to company growth and marketing. - Transitioning from sales-led to self-serve model. - Engineers performing functions for efficient communication. - Enterprise complexity altering product use and collaboration. - Social and financial incentives drive ecosystem growth. THE LIST GOES ON! (full ep below) Thanks for having us, Kieran Flanagan!

Does it feel like Clay is everywhere right now?? They must be paying all of these influencers ... Feels like it. At least in my little B2B marketing bubble. My guest on the E5 podcast this week is Clay's Head of Growth Bruno Estrella and I asked him how they've done.. Turns out, they are not paying everyone. Turns out, if you build a product that is innovative and genuinely useful (and easy to share) people will share what they are building with Clay. This is a genius part of the product/company. We talk about: • Building a creator-led marketing program that encourages user-generated content and community involvement • Aligning marketing with product-led growth for self-serve models • Standing out in a crowded market by focusing on unique brand positioning and flexible use cases for outbound and inbound Go find this interview with me + Bruno episode 180.

Quick feature update -- You can now add Formulas to Custom Waterfalls! ie. "Run email waterfall enrichment IF the ICP score is >90" Adding formulas makes Custom Waterfalls even more flexible and essentially absorbing the Merge Columns feature Note: You can use the formula generator, or write your own formula from scratch! Thanks Karan Warrier for the ship and the quick demo!

Dropping new tour dates!! Clay Clubs are hitting new continents this month and elevating the attendee experience ✨ Quick recap~ 🪩 What are Clay Clubs? Physical spaces to meet the most growth-obsessed people in town! 👩💻 What to expect at a Clay Club event? Live workflow builds, freshest ideas, top golf, Clay cakes, yoga... While no 2 events have looked the same, they all feel like a perfect balance of learn and play! 🪴 How can I launch a Clay Club in my city? THANKS FOR ASKING: https://lnkd.in/edmUbVjc Comment where Clay Clubs should go next month! 😁 😲

Verkada's Clay-BM Use Case #3 of 4: Auto-generate personalized landing pages for all prospects 🤯 Davide Grieco and Talia Schleifer used Clay for account-based marketing research, eliminating the company's need for manual work AND external enrichment contractors Talia: “Making these personalized landing pages was an impactful part of someone's job for a whole quarter... He generated 600 pages manually. When he left, it felt impossible to continue. No one had the bandwidth to take it on.” Enter Clay. 🌈 "I can click a button and generate 600 landing pages right now because of the way we’ve connected Clay to Webflow. We can reference someone’s job title, company logo..." Check out the whole case study for all 4 use cases Davide and Talia built from scratch! 🔗 ⬇️