CMB

How to Combine AI with Human Intelligence to Uplevel Impact On this livestream, we explore how leading companies are implementing GenAI technologies. Explore critical questions including: - What types of research challenges can GenAI effectively address, and where has it fallen short? - What are the obstacles to trying new AI-driven approaches and how have they addressed them? - How are they using agency partners and tech providers to help improve outcomes? - Where do they see Gen-AI enabled research going in the short and long term? Join our expert panel for all the details. We can’t wait to hear from: - Gireesh Joshi, Director of Consumer Insights at Adobe - Richard Scionti, CMB, Vice President, Product Development & Innovation - Kajoli Tankha, Senior Director of Consumer Marketing Insights at Microsoft

How to Combine AI with Human Intelligence to Uplevel Impact On this livestream, we explore how leading companies are implementing GenAI technologies. Explore critical questions including: What types of research challenges can GenAI effectively address, and where has it fallen short? What are the obstacles to trying new AI-driven approaches and how have they addressed them? How are they using agency partners and tech providers to help improve outcomes? Where do they see Gen-AI enabled research going in the short and long term Join Monika Rogers [Wingate] and Richard Scionti for this live discussion.

Thank you to the TMRE conference for keeping the safety of everyone top of mind and canceling this week with the severe weather. We hope to see everyone when the conference gets rescheduled.

Due to client needs and market demand, we have launched AI+HI™ Solutions, merging artificial and human intelligence to help world-leading brands improve their business impact. CMB’s AI+HI™ solution leverages cutting-edge AI technology, - from GenAI-driven interviews to AI-powered analysis – enabling teams to unlock deeper consumer insights and make more informed decisions. Curious how AI+HI™ can transform your business strategy? Learn more: https://bit.ly/4dSkeVz #AI+HI #MarketInsights #CMBAI+HI

Market researchers are exploring synthetic data. It’s another combination of AI and HI (Human Intelligence). Here’s how that partnership works in real life: 👉Synthetic personas: Created using attributes from segmentation studies 👉Interaction capability: Researchers can engage with these AI-generated personas 👉Validation process: Comparing synthetic responses to original survey data 👉Expanded insights: Ability to ask new questions beyond the original study This emerging method offers potential for deeper, more dynamic segment understanding. Catch the full discussion in our webinar replay: https://bit.ly/3ZvFLQj #MarketResearch #SyntheticData #AI #Segmentation #ResearchInnovation #CMB

What are the most effective applications of GenAI in market research? Our panel on AI + Human Intelligence at TMRE dives into that topic and others, including: ● Strategies for successful AI implementation ● Forecasting the future of AI-powered insights Our distinguished panel includes: ● Gireesh Joshi, Director of Consumer Insights at Adobe ● Richard Scionti, VP of Product Development & Innovation at CMB ● Kajoli Tankha, Senior Director of Consumer Marketing Insights at Microsoft ● Thomas Walker, VP of Global Consumer Insights at eBay Expertly moderated by Monika Rogers [Wingate], VP of Growth Strategy at CMB When: October 9th, 2:40 PM Where: The Market Research Event, Orlando We hope to see you there. #TMRE2024 #AIInsights #CMBatTMRE #TMRE #TMRE24

Combining AI with human intelligence is transforming market research, but finding the right balance is critical. Our webinar with Greenbook explored this AI + HI approach: ✨Efficiency gains: AI saves time, lowers costs, and frees researchers for higher-value tasks ✨Effectiveness boost: Extended utility of research, improved respondent experiences ✨Qual and quant integration: AI enables conversational surveys at scale and deeper open-end analysis ✨Data synthesis: AI allows "conversations with data" from multiple sources ✨Operational approach: Careful vetting, piloting, and operationalizing of AI tools ✨Key takeaway: Effective AI integration amplifies, rather than replaces, human intelligence in research. Missed it? Catch the replay on-demand: https://bit.ly/4dhvKt0 #MarketResearch #AI #HumanIntelligence #InsightsTech #CMB

Our team is headed to TMRE and is committed to exploring the synergy of AI + Human Intelligence. We can’t wait to engage with everyone on this crucial topic, including: ● Sharing insights on integrating AI with human expertise ● Connecting with fellow industry professionals ● Exploring innovative solutions to complex business challenges ● Discussing strategies to elevate the consumer's voice in decision-making ● Engaging in productive discussions between sessions Join us for meaningful conversations and collaborative insights. #TMRE2024 #InsightsInnovation #CMBatTMRE

🏥Is Dr. AI the future of medicine? Our latest Consumer Pulse research reveals the reality:    🤖💊Patients are already leveraging generative AI in their healthcare journeys.    🔍 VP of Healthcare Amy Modini unveils the top use case. Surprised by what it is?    Download the full report here: https://bit.ly/4e9qEjG #healthcare #ai #artificialintelligence #marketresearch #consumertrends 

Where are consumers most worried about the negative impact of AI in media?    🎬 TV?  📱 Social media?  🎥 Streaming?  🤷♂️Other?    Sasha McCune gives us the answer from our latest Consumer Pulse report and explains the business impact. Download all the results: https://bit.ly/4e9qEjG #ai #technology #consumerinsights #consumertrust #trust #media #entertainment #socialmedia