Coldsmoke Creative

One big advantage of building your store on Shopify is that they are constantly rolling out improvements. You pay the same amount of money per month, but you're getting more bang for your buck as time goes on. However, some work is required to be able to take advantage of all the innovation that they roll out. Without a savvy in-house developer or agency partner, brands can miss out on the full power of their subscription. We recently helped a client update to Shopify 2.0 so they'd have a much wider range of theme customization options. The first thing we tackled together within the new architecture was a simplified customer navigation experience. The original menu layout didn’t fit on a single row, so we redesigned it to provide cleaner, more intuitive browsing - then we brought two of the brand's core offerings into focus: Interior Design, and Event Planning. With the menu redesign now shining a spotlight on the brand's design portfolio, we leveraged Shopify 2.0's ability to create more dynamic, flexible layouts and spun up a mobile-friendly catalog of past work. Teeing up new site functionality ahead of BFCM (within the estimated budget, no less) was a big win for our team and the brand. We look forward to seeing what other improvements we can make together!

Most A/B tests result in a tie, or at best a small fractional increase in conversion rate that can be stacked on top of other small wins to eventually get a big result. But sometimes you get a big win off the bat, and we're psyched to share this one with you! Eliminating the Quick Shop functionality on a Shopify Plus brand's PLPs led to an increase in conversion rate of nearly 10%. For this merchant, that's a potential $900K in added revenue per year. What would it mean for your business if you increased your CVR by 10%? Coldsmoke x Visually

*Hiring alert*: We're looking for a React Software Engineer to join our team! Is this you (or someone you know)? Coldsmoke is looking for a highly capable React Engineer who can understand and interpret new data structures and build a UI to accompany the structure. You will join a project team to develop headless ecommerce websites using Hydrogen and Remix, integrated with Shopify and Pack Digital platforms. Coldsmoke Creative has helped over 100 brands on Shopify and Shopify Plus grow their business and get the most out of the platform. We work with some of the most exciting brands on Shopify Plus like Bodega, ILIA Beauty, and BYLT Basics, and we’re expanding our team to help us to continue to deliver high-quality and high-performing capabilities to our clients. This role calls for someone proficient in Shopify and Headless web development, with the ability to work quickly and meet deadlines in a dynamic fast-paced environment. Qualifications include: 4+ years of hands-on experience in frontend development with React.js, Next.js, Shopify, GraphQL, and API integration. 2+ years of experience working with TypeScript, demonstrating proficiency in writing strongly typed, clean, and maintainable code. Solid expertise in using Tailwind for crafting responsive and adaptive user interfaces. In-depth knowledge of Shopify Functions and proven experience developing headless Shopify architectures using Hydrogen, Remix, or similar frameworks. Strong understanding of modern ecommerce architectures, including composable commerce and serverless environments. Experience ensuring cross-browser compatibility, with a track record of successful development across platforms (iOS, Android, Firefox, Safari, Chrome). Familiarity with serverless platforms such as Vercel or Netlify and experience deploying and managing sites in a serverless context. Proficient in core web technologies, including HTML5, CSS3, Sass/PostCSS, and JavaScript (Vanilla JS). Experienced with Git for version control and collaboration in a development team. Knowledgeable in SEO best practices, web performance optimization, and adhering to web accessibility standards (WCAG). Bonus: Experience with backend or full-stack development (Node.js, database design, etc.) and developing custom Shopify apps. Excellent communication skills, able to respond to Slack and email promptly, preferably available Monday-Friday, 9:00am-5:00pm EST. Benefits & Compensation: - Fully remote - Contract Position - Opportunities for progression within a fast-growing agency We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. To submit an application, please visit this link: https://lnkd.in/g9ThmpHS

Many ecommerce site redesigns fail to deliver the desired results because they lack a clear purpose and measurable goals. Instead of just changing the look and feel, we tell clients to take a data-driven approach to identify the site's true pain points and opportunities for improvement. ___ Check out whether a redesign is right for you: https://coldsmoke.co/

Sometimes, website analytics don't tell the whole story. We recently helped one of our ecommerce clients uncover some hidden usability problems by combining data with heatmaps and user recordings.

Ever wonder if switching to a new ecommerce platform is worth the hassle? In this clip from a recent panel discussion, Hailey Bosma from Sid Mashburn, a Coldsmoke client, shares the results they've seen since migrating to Shopify. From a 48% increase in revenue to a 20% jump in conversion rates, the numbers speak for themselves.

Getting your entire team on board with a new ecommerce platform can be intimidating or a scary thought when considering a migration. Mark recently joined a panel discussion with Hailey Bosma from Sid Mashburn (Coldsmoke client) to discuss their migration from Magento to Shopify Plus. Hailey shared how Shopify's user-friendly interface was huge for her team and a huge improvement over Magento, particularly when it comes to managing the site day to day or adding in new functionality through the App ecosystem (watch below to see how they very easily generated > $1 million through one app alone!)

Hailey Bosma, the Senior Manager of eCommerce at Sid Mashburn, knows firsthand how frustrating a clunky platform can be. After working with Coldsmoke to migrate from Magento to Shopify, she's thrilled with how much easier Shopify is to use. This is not a paid ad from Shopify 😂

When it comes to website redesigns, we've found that the best place to start is focusing on/understanding your goals. Then, focus on 1-3 KPIs that will move the needle on those goals. To do this, we analyze the data (Google Analytics, heatmaps, session recordings, etc.) to see where customers are getting stuck or frustrated. This helps us make smart design choices that move the needle for our clients.

Ecommerce brands struggle to keep customers engaged after a single purchase. Churn rates among ecommerce businesses can lead to: • Rising CAC • Lower profit • Stalled growth But we’ve seen the right membership program transform customer relationships. It's not just about discounts – it's about building a thriving community. Watch this video and discover how to: 1. Create a space where customers become your biggest advocates 2. Drive repeat purchases and higher customer lifetime value 3. Turn casual shoppers into devoted brand champions