Collective Voice

This week the White House hosted its inaugural conference addressing pivotal issues in the creator economy, including data privacy, fair pay, AI’s impact on content, and mental health support for creators—topics that are critical for shaping the future of our industry. This conference marks a significant step toward acknowledging and addressing the unique challenges creators face, providing a platform for meaningful dialogue between policymakers and the creative community. We tapped in Lissette Calveiro, Creator Coach, Creator, and Speaker, to be our boots on the ground, sharing insights on how these discussions will impact our industry. The conference represents a crucial opportunity to drive forward policy changes that can foster a more equitable and supportive environment for creators. For a deeper dive into the key discussions and outcomes of the conference, check out our latest article below.

⭐ We're finalists! ⭐ Our campaign with Wayfair has been shortlisted for the Influencer Marketing Awards in the "Most Effective Campaign for ROI" category! 🎉 For Wayfair's landmark Way Day sale, we launched a comprehensive, performance-driven creator content campaign. Here are a few key highlights of our campaign: ✅ Activated a slate of proven, results-oriented home and lifestyle creators. ✅Leveraged our advanced creator marketing technology, analytics, and white glove capabilities. ✅Achieved and exceeded Wayfair’s goals, driving significant ROI. Thank you to our team Alessandra Cona and incredible partners— Paul Toms, Brian Manning, Laodecia (Lala) Fevrier, and Emily Proulx—for making this campaign a success! 🙌

Marketers—we're helping you discover unexpected hero products and categories that your audience secretly loves. With these insights, you can launch more detailed creator campaigns, paid ads, site and email content, and even identify new creator partners who specialize in these categories. Need more proof? Look no further than the partnership between our client, Saks Fifth Avenue, and Collective Voice creator, The Mom Edit. According to Saks’ VP of Growth Marketing, Cathy Chen, these Collective Voice insights have helped Saks improve its approach to creator partnerships. “We provide direction and guidance to our creator partners, but we’ve learned…to give creators more leeway in what they feature and how they talk about it to their audiences. We see the impact in our campaign results. It’s a very different approach to how we work with creators today versus how we did when we started. It’s learnings like that through our partnership with Collective Voice that continue to optimize and improve all of our marketing campaigns today.” For more on how to make the most of your campaigns, check out our insights report on Digiday: https://lnkd.in/gYcTX7R9

In this new Tactics + Insights Guide from Collective Voice, learn the critical tactics and takeaways brands and marketers need to know to create effective creator campaigns. Based on a recent webinar, this guide features the successful long-term partnership that Collective Voice helped Saks and The Mom Edit achieve — and the jeans campaign that drove results that exceeded the two teams’ expectations. Sponsored by Collective Voice. Read the guide here: https://buff.ly/3RfyO0u

✨ We’ve done it again! Our influencer marketing campaign with Urban Outfitters has snagged another prestigious Vega Digital Awards for Best Influencer Marketing Campaign! 🏆 Our collaboration with Urban Outfitters was a true partnership, resulting in a unique and highly effective campaign that resonated deeply with their audience. By leveraging the power of Collective Voice, we were able to create authentic and engaging content that drove significant brand awareness and customer engagement. A huge thank you to Urban Outfitters, all the creators who brought this campaign to life, and our dedicated team members for all their hard work.

From gala wear to a great pair of jeans: Shana Draugelis, founder of The Mom Edit, discusses how her partnership with Saks — a connection Collective Voice helped create — led to a collaboration and campaign that brought the unexpected to life for their audience. Click to read the Tactics + Insights guide, based on a recent webinar, and learn how successful creator strategies span the entire purchase funnel. Sponsored by Collective Voice. https://buff.ly/3RfyO0u

🎉 That's a wrap on Rakuten Optimism 2024! 🎉 Our team was thrilled to host a vibrant lounge at the Omni La Costa in beautiful Carlsbad, CA. This year's theme, "Fueling Meaningful Connections," truly resonated with us as we created a space for brands and creators to recharge, both literally and figuratively. Our lounge was a hub of activity and relaxation, offering: 🔋 Phone charging stations to keep everyone connected 🍬 A branded candy wall to satisfy sweet cravings 👒 Bespoke hat creation for a unique, personal touch But the highlight? Our panel, "Fueling Virality: Unlocking the Potential of Rising Creators," where our GM Lindsay Jerutis delved into the power of niche and micro Creators in today's dynamic creator economy with help from Kristy McInnis, Arielle Berneman, and Derria Underwood. The insights shared were nothing short of inspiring! We were also so proud to watch Collective Voice Creator Iskra Lawrence take the stage to discuss the online world of parasocial relationships. A huge thank you to everyone who stopped by our lounge, participated in our panel, and contributed to the vibrant discussions.

🎉 We are beyond excited to announce that our influencer marketing campaign with Saks Fifth Avenue has won the prestigious Vega Digital Awards for Best Influencer Marketing Campaign! 🏆✨ This award recognizes our innovative approach and the impactful results we achieved together. A huge thank you to our incredible clients, Rebecca Levin, Ruby A., Brooke Waxman Brockner, Cathy Chen and all the talented Creators who made this success possible. 🌟 Special thanks to our stellar team including Meredith Waltman, Michelle Fernandez, and Amy Francisco for their unwavering dedication and hard work.

Creator marketing is growing 3.5 times faster than traditional social ad spending, but as brands invest in the channel, some need help achieving value and impact throughout their sales funnel. In this new Tactics + Insights guide, Digiday and our partners Collective Voice examine how brands are expanding the role of creator content in their marketing mix and working with creators to address audiences across the entire funnel. https://lnkd.in/efaS9KTb

Ready to learn from the best? Look no further than Collective Voice's own paid marketing expert, Rosario Calva. On Noted, she's laying out her essential tips for maximizing your paid boosting efforts.