Compound Content Studio reposted this
My agency Compound Content Studio has been at or near capacity since we launched 15 months ago. LinkedIn content is to blame for that. What most people don't realize is... We were able to build so much momentum using content this early on in the business because I built our content motion BEFORE we 'needed' it. I didn't start posting 30 days before launch. I didn't start posting 365 days before launch. I didn't start posting 730 days before launch. I had been posting my thoughts on social, building trust, for 5 YEARS before cashing in some goodwill to drive leads for the agency. Even now, my hardest 'CTA' for my agency is in the PS line for my newsletter. If I was an early-stage founder starting from scratch in 2024, I would: - Pick 1 platform where my customers hang out (probably LinkedIn) - Focus on posting valuable, founder-led content for at least 90 days (no you don't need to wait 5 years, don't worry) - Prioritize becoming a go-to resource for your ICP over trying to cash in from Day 1 Build your content engine before you need it.