Craftwork

We made it! Today is Positional's public launch day! Go sign-up! 📈 But in all seriousness, getting here has been a long road. We did a very hard pivot into Positional 13 months ago. We had spent two years building something that people didn’t want, and we decided to return to our roots… content, SEO, and inbound marketing. Since at least 2019, Matthew Lenhard and I have wanted to build our own toolset. We were tired of using seven separate tools to do our jobs. We wanted to connect the workflow from end to end, from keyword research to analytics, and the actions that users take that ultimately drive revenue for a business. With Positional, you can start, grow, and scale your inbound marketing and SEO strategy with a toolset optimized for results — not vanity metrics. Today, Positional has 11 core features. Of course, we have tools for keyword research and tracking. But we also have a number of really unique experiences and workflows for internal linking, content optimization, content analytics, and mapping buyer journeys. We have a lot of work left to do, but I’m proud of what we’ve shipped today. There are lots of thank yous. Thank you to my wife, Emma Schiekofer, who has been so supportive. I call Emma my mini-management-consultant (MMC). Emma has been here for a few startups. Being a startup-founder-significant-other is really hard. Lately, Matt and I have been working some insane hours. Thank you to Matt for being the best co-founder a guy could have. Thank you to my dog, Jasper, who, despite going on much shorter walks lately, has still been incredibly supportive. Our team, you guys rock. Post-pivot, things were a little crazy. But we stuck together Paulo Esteves, Zachary T. Stephens, James Hamory! Also, Marcello Rossi who designed our entire toolset and website. Our private beta customers, thank you for trying us and for signing up early. Many of you signed up way too early, but we’ve really appreciated your feedback, suggestions, bug catches, and patience as we’ve built Positional. We’ve got some wonderful investors, too. Shout out to Jared Friedman, Brad Flora, Y Combinator, Lachy Groom, Brianne Kimmel, Worklife, Pioneer Fund, Michael Grinich, and so many others for giving us the opportunity to build Positional. Again, we’ve got a lot of work left to do. There are bugs still to catch and new products to ship, but we had to launch. If you sign up today, I’d love to hear your feedback. Plus, if you become a customer this week, you’ll get an awesome 3-pack of SEO-inspired hot sauces (“Link Juice”). Over the long term, we are working to build the toolset for inbound marketing and GTM. Onward! Get Started with Positional: https://lnkd.in/ewn6-bAg