Curious Plot

For 70+ years, New Holland Agriculture has elevated its brand through a series of impactful magazines targeting three distinct consumer groups: ACRES, New Holland News and PowerManager. As the New Holland team marked this exciting milestone, they tasked us with evaluating the publication's performance and crafting a strategy to take their successful brand into the next decade. Discover how we at Curious Plot grounded in truth to provide a recommendation backed by research and deliver two new magazine offerings for New Holland: https://bit.ly/3WTaFyZ

Happy #DigitalSummit Week, Minneapolis! 🎉 If you're attending, be sure to star this session with Senior PR Specialist Mary Christine Moenning on your agenda. ⭐️ https://bit.ly/3WWJ2qa

Happy graduation day to our 2024 interns! We have loved seeing your energy and incredible talents showcased this summer in everything you did! 🎓🌟 James Drewicke Annika Crouser Rachel Stephany Tyler Seufert Lucia Plagge Rhana Elhassan

Food professionals are wondering: What are the hottest up-and-coming food trends? The Consumer Curiosity Report is here to help! Here are some key takeaways from our 2024 consumer research targeting food trendsetters. 🔥 Craving more? Read this overview from VP & food practice lead Cristie Mather: https://bit.ly/4fFFKyT

Hey, food brands! 👋 Are you giving your audiences easy meal ideas? Consumers are curious about them! Learn what else they're looking for in our 2024 Consumer Curiosity Report: https://bit.ly/4c4vhKb

This summer has been busy here at Curious Plot! Our team has been attending conferences, absorbing new knowledge, and connecting with clients across the globe.

Congratulations on 10 years to Executive Vice President and Chief Brand & Culture Officer Deron Johnson! 🎉 Over the past decade, he has made a profound impact on our agency’s brand, culture and clients. We are so grateful for the past 10 years with Deron and look forward to continued growth together!

📢 Exciting news! Our 2024 Consumer Curiosity Report is now live! https://lnkd.in/gmxrR_qv Discover the latest trends and insights from early food adopters across the nation. This report is a must-read for anyone in the food industry looking to stay ahead of the curve. Key Insights: Easy Meals & Budget Trends: • 71% are either very or extremely curious about new ways to prepare vegetables. • 69% are very or extremely curious about new snack ideas and products. • 65% are very or extremely curious about global/cultural flavors. • 63% are very or extremely curious for inspiration for preparing smaller meals, likely due to inflation. Food as Medicine: • 67% of all respondents are very or extremely curious about foods with cognitive benefits. • 69% are very or extremely curious about foods that improve gut health. • 68% are very or extremely curious about immune boosting foods. Social Media + Friends and Family Continue to be Key Influencers • 29% listed social media (with Instagram the most popular), 20% noted “Friends and Family,” 15% reported restaurants and 10% ranked food media. Curious to learn more? Download the full report for in-depth insights from 800+ early food adopters: https://lnkd.in/gmxrR_qv

The 2024 Agricultural Relations Council annual meeting is in the books! A few Curious Plot team members had the opportunity to attend and learn about trending industry topics alongside other Ag PR industry professionals. Here’s a snapshot of what we learned: 👑 Authenticity reigns supreme. Whether it is a social media campaign or website content, consumers want more than a message about an effective product. 73% of Gen Z consumers are looking for a creator who recommends products based on experiences and values. They want to hear about the product from an authentic, trustworthy and relatable source. 📱 AI is here to stay but not to replace Ag PR professionals. In fact, AI can serve as our trainer, our employee and even our co-creator. When used responsibly and when you give it the right tools to succeed, AI can boost your creativity and unlock opportunities. 🏆 One thing is certain: if you’ve been around in the Ag PR industry long enough, you’ve surely run into Daren Williams. During Daren’s induction into the Ag PR Hall of Fame, familiar faces from throughout the years shared anecdotes about working with Daren. One common Daren-ism came up over and over again: “PR is no substitute for doing the right thing!” In good times and bad, agriculture industry players must be proactive and intentional in their PR strategy. Daren Williams Molly Weaver Deron Johnson Lucia Plagge

Leading brands through moments of crisis is not a job for just anyone. But for a pro like Daren Williams, senior VP of public relations and reputation management? It's his sweet spot. Tap into his wisdom from a career in crisis management. 👇 https://bit.ly/3RP9tef