Dairy West

Dairy West's marketing and communications team is excited to announce the launch of a new digital campaign, 'Dairy, the Good Stuff.' Through a humorous lens, the campaign will run for five months across a digital ecosystem, including social media, mobile ad placements and television streaming platforms through Unbottled, Dairy West's consumer-facing brand. The campaign highlights the greatness of dairy through video and image creatives in a three-phase approach. The content portrays dairy in an ironically luxurious fashion while showcasing its nutritional benefits and delicious flavor. Dairy is the not-so-secretive ingredient satisfying tastebuds and delivering essential nutrients. 🔗 Visit the campaign landing page at https://bit.ly/4dBsskq. Thank you to Think Shift for bringing this campaign to life! From brainstorming to execution to implementation, Think Shift's team has brought impressive creativity, skills and expertise! #Marketing #Communications #DigitalMarketing #AgNews #AgMarketing #DairyIndustry #WeKnowDairy #DairyTheGoodStuff

Chobani is making a powerful impact in the fight against hunger in the Magic Valley, partnering with local organizations to ensure families have access to healthy, nutritious food. Their latest project, "Lola," is a 28-foot refrigerated trailer stationed at St. Luke’s Magic Valley, housing perishable items like eggs, dairy and fresh produce. Working alongside St. Luke's Health System, Glanbia Nutritionals and the Idaho Food Bank, Chobani aims to provide 2,500 healthy meals to families in need each week. Food insecurity in the Twin Falls and Jerome areas has risen sharply, with hunger increasing by 40% since the pandemic. Chobani’s chief impact officer, Nishant Roy, highlighted the urgent need, stating, "Access to nutrient-dense food is a basic human right, and we want to ensure our community is getting the nutritious meals they deserve." With a shortfall of nearly one million pounds of food in the region, Lola is a much-needed resource for families. The trailer, powered by St. Luke’s and managed in partnership with the Idaho Food Bank, is already making a difference. Local food pantries are working hard to distribute these essential food items, and the response from the community has been overwhelmingly positive. Just one week after launching, food is reaching the families who need it most. This initiative highlights the importance of collaboration across sectors—healthcare, food production and nonprofit organizations—coming together to tackle hunger head-on. Chobani and its partners are committed to creating lasting change and ensuring no family in the Magic Valley goes hungry. 🔗 Read more at https://bit.ly/4dCktny. #EndHunger #FightFoodInsecurity #MagicValley #DairyDoesGood #AgNews

Congratulations to Utah dairy farmer Sheila Sherwood for being name a 'Most Influential Woman' by Utah Business. 🎉 This prestigious award acknowledges women across Utah who have demonstrated exceptional leadership, innovation and influence in their respective fields, and Sheila is a shining example. Sheila is the owner and operator of Cedar Ridge Farms, a third-generation dairy farm in Nephi, Utah, home to 1,000 dairy cows. A dedicated advocate for agriculture, Sheila has been a tireless leader for the dairy community, locally, nationally and internationally. Her leadership spans from her work on her farm to serving in leadership with the country’s largest co-op, Dairy Farmers of America, and on the boards of the Utah Dairy Commission and the National Dairy Board. She is also known for her early humanitarian work in Eastern Asia, where she helped improve food security through innovative farming practices. “Sheila is a modern role model in agriculture, and her commitment to the future of dairy farming is inspiring,” said Karianne Fallow, CEO of Dairy West. “Her leadership and advocacy ensure that our local farmers have a voice, and her tireless efforts to feed our communities with safe and nutritious food are unmatched. On behalf of Dairy West, I want to congratulate Sheila on this well-deserved recognition and thank her for her unwavering service to the dairy industry.” This recognition highlights not only Sheila's leadership and vision but also her deep care for her community and industry. Dairy West is honored to celebrate her achievements and looks forward to her continued impact on the dairy community and beyond. Join us in celebrating Sheila and this recognition for the dairy industry! 👏 #Utah #Celebration #Recognition #MostInfluentialWomen #UtahBusiness #AgNews #WeKnowDairy

Collaboration is time consuming. It’s messy. It can be hard to do effectively where expectations for such teamwork don’t exist. But what if we didn’t do it at all? What are the costs of an absence of collaboration in an organization? In community? In relationships? What would we miss out on without it? At Dairy West, we’re proponents of collaboration. Collaboration isn’t simply a common thread, but an expectation of our team. Through cross-functional collaborations, relationships are strengthened, and diversity of thought and opinion is encouraged. What’s your take on collaboration? Can it ever be too much? #collaboration #relationships #innovation #purpose #teamworkmakesthedreamwork #peopleareourprograms #rightpeoplerightwork #workplaceculture Article mentions: The Coca-Cola Company, Doritos, Jack Link's Protein Snacks, Mondelēz International

We scooped up some serious fun at the 2024 Ice Cream Festival at the Utah State Fair! This year, the festival raised an incredible $5,681 for the Utah Food Bank, providing 2,676 meals to help families across the state. A huge 'THANK YOU' goes to the amazing ice cream vendors, including Aggie Ice Cream, BYU Creamery, Creamies, Fat Boy, Farr’s Ice Cream, Heladita and Smith’s/Kroger, for bringing their delicious ice cream to the festival. We're also grateful to the volunteers from the Utah Food Bank, Western AgCredit, Utah Department of Agriculture and Food and FFA who helped serve over 1,000 ice cream lovers. With unlimited ice cream, photo booths and a DJ creating a lively atmosphere, fairgoers had a blast! The DJ kept the fun going with Creamie-eating contests, Kahoot games focused on dairy education and vendor shoutouts. It was a day full of sweet treats, laughter and a celebration of all things dairy! #UtahStateFair #IceCreamFestival #Utah #FamilyFun #GoodCause

This #HungerActionMonth, Dairy West is excited to announce our collaboration with Tackle Hunger to combat food insecurity across the nation. During this crucial month and throughout the year, we are committed to ensuring that essential dairy foods are within everyone’s reach. Milk, cheese and yogurt, while highly demanded, are seldom donated to food charities because they need refrigeration. Through our partnership with Tackle Hunger and their innovative donation map, you can help change this by making monetary donations directly to local food charities. These contributions will provide nutrient-rich dairy to those in dire need. This initiative spans 21 states, where regional dairy councils work tirelessly to ensure that donations reach our communities effectively. This effort not only feeds but also nourishes, supporting everything from children’s growth to adults' health. Jaclyn St. John MS, RDN, LD from Dairy West underscores the urgency: “With 13 million children facing food insecurity in our nation, our partnership with Tackle Hunger is crucial. By donating through the Tackle Hunger Map, you support our local food banks in providing dairy essentials to families in need.” 🔗 Join us in making a difference. Visit the map.tacklehunger.org to support your local food charity and help us make dairy accessible to all. Your involvement can lead to a healthier, more equitable community. #TackleHunger #DairyNourishes #FeedTheChange #AgNews #StrongerInNumbers

Meet Bruce, the Idaho Holstein steer taking TikTok by storm! Elias Herrera and his family never imagined that their $100 steer, purchased as a days-old calf from a local dairy farm in Idaho’s Treasure Valley, would capture the hearts of millions online. What began as a fun experiment with human snacks quickly turned into a viral phenomenon. Bruce’s rise to fame kicked off with a simple yet charming video of him munching on a doughnut while Elias was filming his ice bath challenge. The steer’s playful curiosity and eagerness to try out various human treats—flaming-hot chips, pancakes and even vegan sushi—caught the internet’s attention. Bruce’s antics, from sampling foods to his amusing indoor adventures, have kept viewers laughing and engaged. Despite the fun, Elias faces challenges, including addressing concerns about animal welfare. He’s dedicated to educating the public about Bruce’s healthy diet and well-being, ensuring that his social media antics don’t compromise his health. Bruce lives a balanced life on the family’s pasture, enjoying alfalfa hay and pasture grass, with special treats as occasional rewards. Idaho’s very own Bruce continues to charm and amuse fans worldwide with his delightful and unexpected adventures. Follow Elias and Bruce for more heartwarming and hilarious moments that showcase the extraordinary life of this Idaho steer! Check out Bruce on TikTok: https://bit.ly/4gh3w4x. 🔗 Read more at https://bit.ly/47tzKFM. Story and imagery by Ag Proud - Idaho. #BruceTheSteer #Idaho #TikTokSensation #FarmLife #AgNews #Agriculture

Exciting developments at Lactalis American Group! The global dairy leader has announced an agreement to acquire the U.S. yogurt business from General Mills, which includes popular brands like Mountain High, Yoplait, Go-Gurt and Oui. This acquisition, expected to close in 2025, marks a significant expansion in Lactalis's presence in the U.S. yogurt market. With facilities in Tennesse, Michigan and Minnesota, Lactalis is set to integrate the General Mills Yogurt team and expand it's U.S. presence. Lactalis, already a major player in the U.S. dairy industry with 11 manufacturing facilities and a broad portfolio including Galbani, Président, Kraft cheeses and more, is excited to welcome these new brands into their family. 🔗 Read more at https://bit.ly/3MGZxAr. #LactalisUSA #DairyInnovation #YogurtLovers #Expansion #DairyFoods #AgNews #WeKnowDairy

Dairy West is teaming up with Boise State University Esports to help fuel greatness on and off the virtual battlefield! Through our sister brand, Unbottled, we’re proud to introduce the new 'Dairy Fuels Greatness' Fueling Station at the Boise State Esports Arena. This upgraded fueling station will provide varsity players with convenient access to nutritious snacks like milk, yogurt, cheese and whey protein shakes—everything they need to stay sharp and energized for top-level performance. The space will also feature new equipment, including a refrigerated merchandiser, commercial blenders and a fresh new mural to inspire greatness. Thanks to local dairy farm families, Boise State athletes will now have the best fuel to perform their best! Jaclyn St. John MS, RDN, LD, director of health promotions at Dairy West, says, “Local dairy farm families are proud new fueling partners of Boise State’s Esports Team! Dairy foods provide high quality protein to rebuild, electrolytes to replenish, and hydration to recover active bodies!" 🔗 Read more at https://bit.ly/3MErzN9. Boise State Athletics #BoiseStateUniversity #ESports #Partnership #StudentExperience #PowerYourPerformance #IdahoNews

Do you know a teacher? Encourage them to bring the Adopt-A-Cow program into their classroom! This free, year-long experience has impacted over one million students worldwide. All teachers are welcome to apply, and those in Idaho and Utah will be paired with a calf from a Utah dairy farm. Throughout the year, classrooms will receive updates on their calf's growth, care, and development, including photos, video updates, activity sheets, suggested lessons aligned with Common Core Standards, and even opportunities to write letters to their calf! Registration is due by September 15. Sign up and learn more at https://bit.ly/4cYHY9Z. For questions, contact Dairy West’s director of health promotions, Jaclyn St. John, at jstjohn@dairywest.com. #Education #AgInTheClassroom #AdoptACow #ClassroomFun #Agriculture #WeKnowDairy