Data Impact by NIQ

Data Impact by NIQ

Software Development

Chicago, Illinois 27,400 followers

Actionable, reliable ecommerce analytics.

About us

An increasingly complex market has put consumers at the centre of an omnichannel environment. For brands to succeed in this new reality, an ecommerce strategy that harnesses the power of data analytics is essential. Our platform offers the most complete and accurate suite of tools in the industry. Every day we collect 200+ billion data points, track 56,000+ online stores in 60+ countries across 720+ CPG retailers. Our location-based analytics provide precision unequalled among analytics providers. Data Impact’s digital shelf monitoring, Amazon insights and eretail media tracking give actionable and accountable guidance. Our scalable data is AI-powered and provides granular insight for manufacturers that directly improves sales, visibility, share of assortment, distribution, tracking and category overview.

Industry
Software Development
Company size
201-500 employees
Headquarters
Chicago, Illinois
Type
Privately Held
Specialties
Omnichannel, Ecommerce, FMCGdata, CPGdata, DataAnalytics, SaaS, Digital Shelf, e-commerce, Analytics, Data, CPG, CPG data, EretailMedia, AmazonS&S, Location-basedAnalytics, and AllLocationData

Locations

Employees at Data Impact by NIQ

Updates

  • View organization page for Data Impact by NIQ, graphic

    27,400 followers

    🫨🚨 New Webinar Alert! 🚨🫨 We're excited to invite you to our new webinar: The Ultimate Guide to American Shopper Trends in 2024 where industry experts will explore the complex landscape of shopper behavior in the United States. 🇺🇸 For instance, did you know Gen Z in the US is set to outspend older generations? Right now, 52% of Zoomers shop weekly, with an average basket size of $55! Join ecommerce experts Rebecca Matthews (Data Impact by NIQ), Roy Woodhouse (NIQ Brandbank), and Kevin Kirby (Foxintelligence) to deep dive into these trends on Thursday, September 12th at 11am ET / 8am PT. 🎁 Plus a webinar exclusive! All registrants will receive advanced access to our robust, newly-released report: The Ultimate Guide to American Shopper Trends in 2024, produced by Data Impact by NIQ, NIQ Brandbank, and Foxintelligence. You'll discover: ✅ The Rise of Functional Foods: Dive into the latest trends in functional beverages and learn why they're becoming essential for healthy lifestyles. ✅ Gen Z's Impact: Understand how Gen Z shoppers leverage their purchasing power and social media influence to reshape the retail landscape. ✅ Private Label Innovations: Stay ahead with the latest strategies to remain competitive in the evolving world of private labels.  ✅ Omnichannel Content Strategy: Learn how to harness the combined insights from NIQ Brandbank, Data Impact by NIQ, and Foxintelligence to elevate your content strategy.  ✅ And MUCH more! You won't want to miss this one.   📌 Save the Date: September 12 | ⌚ 11am ET / 3pm GMT. ⚡ Register now: https://lnkd.in/eYHDhvFQ  #digitalshelf #ecommerce #consumerinsights #omnichannel

  • View organization page for Data Impact by NIQ, graphic

    27,400 followers

    What product details are most important for your shoppers? That depends on the country. And that depends on the retailer. And that means things just got a lot more complex. Welcome to ecomm, where every answer is ‘it depends’. But take heart. There’s a solution for that, and it’s called automation. Take a look at our PDF to get an idea of how averages for PDPs vary across countries. Oh, and when you add different categories to the equation, well, the complexity goes like this: 🚀. Again, hello automation. 🦾 Data Impact by NIQ. Actionable, reliable ecommerce analytics. #digitalshelf  #ecommerce  #cpgbrands  #omnichannel

  • View organization page for Data Impact by NIQ, graphic

    27,400 followers

    🛒 Did you know 40% of users who discovered a product on TikTok went to a physical location that sells the item? Deep dive into ecommerce shopper behavior and how to adjust ecommerce strategies for the USA accordingly on Thursday, September 12th at 11am ET / 8am PT with experts Rebecca Matthews (Data Impact by NIQ), Roy Woodhouse (NIQ Brandbank), and Kevin Kirby (Foxintelligence). 🎁 + Bonus webinar gift! All registrants will receive advanced access to our robust report: The Ultimate Guide to American Shopper Trends in 2024, produced by Data Impact by NIQ, NIQ Brandbank, and Foxintelligence. You'll discover: ✅ The Rise of Functional Foods: Dive into the latest trends in functional beverages and learn why they're becoming essential for healthy lifestyles. ✅ Gen Z's Impact: Understand how Gen Z shoppers leverage their purchasing power and social media influence to reshape the retail landscape. ✅ Private Label Innovations: Stay ahead with the latest strategies to remain competitive in the evolving world of private labels. ✅ Omnichannel Content Strategy: Learn how to harness the combined insights with actionable next steps to elevate your content strategy. You don't want to miss out. 📌 Save the Date: September 12 | ⌚ 11am ET / 3pm GMT. ⚡ Register now: https://lnkd.in/eYHDhvFQ #digitalshelf #ecommerce #consumerinsights #omnichannel

  • View organization page for Data Impact by NIQ, graphic

    27,400 followers

    Oil lamps. Wall to wall encyclopaedia sets. Butter churns. For a while they were useful. And then, not. The same goes for legacy AMZ sales & share analytics. Those tools guess more than measure. You might as well navigate AMZ in a sailboat using celestial bodies for direction. Instead, check out this brief explainer. It's the second in a two part series on the new AMZ sales & share analytics. Welcome to 2024 and cutting edge AMZ analytics. Welcome to granularity. Download it here now. 👇 https://lnkd.in/eQMKZj7Y It outlines where existing AMZ sales & share analytics fall short, and what can be done about it. This tech makes for smooth sailing. With a professional skipper. And perfect weather. And a flute of champagne. Data Impact by NIQ. Actionable, reliable ecommerce analytics. #digitalshelf #omnichannel #ecommerce #amazon

  • Data Impact by NIQ reposted this

    View organization page for NIQ Brandbank, graphic

    33,398 followers

    We're teaming up with our eCommerce expert friends at Data Impact by NIQ and Foxintelligence to bring you The Ultimate Guide to American Shopper Trends in 2024! Join our panel of experts Roy Woodhouse, Rebecca Matthews and Kevin Kirby for an insightful webinar unpacking some of the biggest trends shaping American shopper habits in 2024 and beyond. 🎁 WEBINAR EXLUSIVE 🎁 We're pleased to offer all webinar registrants exclusive early access to our brand new report. Simply register your details to receive your early-access link to the report! Find out more and register now 📋👇 https://lnkd.in/gRwaE-W6

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  • Data Impact by NIQ reposted this

    View organization page for Data Impact by NIQ, graphic

    27,400 followers

    🛍️🤏 Did you know Gen Z in the USA is on track to outspend older generations? Currently 52% of Zoomers shop weekly, with an average basket size of $55! Deep dive into trends like Gen Z shopping behavior and how to adjust ecommerce strategies accordingly on Thursday, September 12th at 11am ET / 8am PT with experts Rebecca Matthews (Data Impact by NIQ), Roy Woodhouse (NIQ Brandbank), and Kevin Kirby (Foxintelligence). 🎁 + Webinar exclusive! All registrants will receive advanced access to our robust report: The Ultimate Guide to American Shopper Trends in 2024, produced by Data Impact by NIQ, NIQ Brandbank, and Foxintelligence. You'll discover: ✅ The Rise of Functional Foods: Dive into the latest trends in functional beverages and learn why they're becoming essential for healthy lifestyles. ✅ Gen Z's Impact: Understand how Gen Z shoppers leverage their purchasing power and social media influence to reshape the retail landscape. ✅ Private Label Innovations: Stay ahead with the latest strategies to remain competitive in the evolving world of private labels. ✅ Omnichannel Content Strategy: Learn how to harness the combined insights with actionable next steps to elevate your content strategy. You won't want to miss out. 📌 Save the Date: September 12 | ⌚ 11am ET / 3pm GMT. ⚡ Register now: https://lnkd.in/eYHDhvFQ #digitalshelf #ecommerce #consumerinsights #omnichannel

  • View organization page for Data Impact by NIQ, graphic

    27,400 followers

    🛍️🤏 Did you know Gen Z in the USA is on track to outspend older generations? Currently 52% of Zoomers shop weekly, with an average basket size of $55! Deep dive into trends like Gen Z shopping behavior and how to adjust ecommerce strategies accordingly on Thursday, September 12th at 11am ET / 8am PT with experts Rebecca Matthews (Data Impact by NIQ), Roy Woodhouse (NIQ Brandbank), and Kevin Kirby (Foxintelligence). 🎁 + Webinar exclusive! All registrants will receive advanced access to our robust report: The Ultimate Guide to American Shopper Trends in 2024, produced by Data Impact by NIQ, NIQ Brandbank, and Foxintelligence. You'll discover: ✅ The Rise of Functional Foods: Dive into the latest trends in functional beverages and learn why they're becoming essential for healthy lifestyles. ✅ Gen Z's Impact: Understand how Gen Z shoppers leverage their purchasing power and social media influence to reshape the retail landscape. ✅ Private Label Innovations: Stay ahead with the latest strategies to remain competitive in the evolving world of private labels. ✅ Omnichannel Content Strategy: Learn how to harness the combined insights with actionable next steps to elevate your content strategy. You won't want to miss out. 📌 Save the Date: September 12 | ⌚ 11am ET / 3pm GMT. ⚡ Register now: https://lnkd.in/eYHDhvFQ #digitalshelf #ecommerce #consumerinsights #omnichannel

  • View organization page for Data Impact by NIQ, graphic

    27,400 followers

    We all have pain points at work. For instance… Sharing stuff on your screen you really didn’t want to share. Sending a message in the wrong channel. Thermostat wars. The classic reply-all email error. Trying not to accuse the entire company of theft while asking for your charger back. The sonic boom nose blower behind you. Nodding off in a loooong meeting. Etc. But the other pain points, the ones that impact your performance, are different. We gathered up the pain points fmcg people experience in ecommerce in their day-to-day. Here are the common ones around distribution. See if they resonate. Data Impact by NIQ.  Actionable, reliable ecommerce analytics. #digitalshelf #ecommerce #cpgbrands #omnichannel #ecommmerce #ecommercemanager #digitalshelf #fmcg

  • View organization page for Data Impact by NIQ, graphic

    27,400 followers

    Have you used a wooden ruler recently? How about a balance scale with cast iron weights? Probably not. You know why? Because they’re outdated. Kaput. Over. Yesterday's news. Kind of like legacy AMZ Sales & Share analytics. Those tools guess more than measure. It’s time for some cutting edge tech. Our brief explainer lays out the NEW AMZ Sales & Share analytics. It outlines where existing AMZ analytics fall short, and what can be done about it. Download it here now. 👇 https://lnkd.in/eQMKZj7Y Today, granularity and frequency are the names of the game. Data Impact by NIQ. A new generation of ecommerce analytics. #ecommerce #brand #fmcg #amazon

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