Thrilled to see the collaboration between Lacoste, Snap Inc. and DRESSX come to life! 🐊👻👚👥✨ A big thank you to everyone who made this possible! This is another significant step in the exciting journey toward shaping the future of digital wearables. Don’t miss your chance to be part of the movement! 😉
We are proud to present Lacoste Bitmoji Fashion Store on Snapchat, created in collaboration with DRESSX 🐊 The FW 24 collection by Lacoste’s Creative Director, Pelagia Kolotouros, fuses technical and contemporary fashion with the brand’s signature tennis-inspired aesthetic. The dedicated store will offer Bitmoji users the chance to wear iconic Lacoste pieces, including the famous L.12.12 polo shirt, V-neck knit sweaters, piping details, and bold color-block styles, bringing Lacoste's legacy into the digital realm. While DRESSX, the world’s leader in AI, AR, VR, and avatar fashion technologies, serves as the production partner for this integration, the store marks another evolution in Lacoste’s mission to bring its fashion sport heritage to new platforms. The Bitmoji fashion drop includes free wearables, as well as paid items purchasable on Snapchat. "This collaboration with Lacoste and Snap Inc. aligns with our mission to bring the fashion world into the digital space," said Daria Shapovalova and Natalia Modenova, founders of DRESSX. "By leveraging our technology, we’ve created an exciting new collection for Bitmoji where users can experience Lacoste’s brand in an innovative and immersive way." This launch follows Lacoste’s digital ventures earlier this year, where the brand entered Roblox and NAVER Z (ZEPETO), with the support of DRESSX. Lacoste’s expansion into the digital space reflects its vision to become an omnichannel brand, blending physical and digital experiences to keep innovating and expanding across new platforms. With over 2.7 billion Bitmoji avatars created globally, this launch allows Lacoste to reach a massive global audience, where Lacoste fans can showcase their style. Follow the link to explore the collection: https://lnkd.in/eYiWgfBx #DRESSX #Lacoste #Snapchat #Bitmoji #avatarfashion