Drive Research

At the core of hotel marketing is ensuring that guests have an incredible experience from check-in to check-out.🛫🌴 A great hotel marketing strategy can increase brand awareness, boost revenue, tighten customer bonds and much more. Below are some of our favorite marketing strategies for hotels. Take a look! ⭐Wesbite Optimization⭐ A hotel's site should be visually appealing, easy to navigate, and optimized for search engines. It's also essential hotels offer enough information about their services. Guests often have questions, and it's key they leave a hotel's site with answers about common concerns. It's also a good idea for hotels to include detailed information about accommodations, amenities, location, and local attractions! ⭐Social Media Marketing⭐ This is a simple act hotels can do to remain in the competition! Hotels should use platforms like Instagram, Facebook, Twitter, and LinkedIn to show off their offerings. Additionally, these channels are a great way for hotels to show off their personalities. Using these platforms, hotels can also share content like photos, videos, virtual tours, and guest testimonials to promote their services. By interacting with users, hotels can prioritize their target audience. ⭐Content Marketing⭐ An effective content will allow hotels to engage potential guests. An effective content strategy can include many factors such as blog posts, articles, videos, and guides. In these, hotels can discuss local attractions, travel tips, and special insider recommendations for travelers. This content can be shared on the hotel's website, social media channels, and email newsletters to gain the trust of travelers. For more information, take a look at this post by @Lark Allen: https://lnkd.in/eG-NKW6c

Discover the top manufacturing marketing strategies for 2024. Boost your brand, drive growth, and stay ahead in the competitive market with these expert tips. https://hubs.ly/Q02P7NDt0

Drive Research values its ongoing partnership with the United Way of Central New York and is proud to be connected to an organization that has a strong impact on our community. For the second year in a row, we conducted the CNY State of Caring survey and report. The goal was to uncover insights into how our community interacts with local/regional non-profit organizations. This morning, Christopher Coville expertly presented the key survey findings in the report after a great introduction by George Kuhn. United we do more! #unitedway #unitedwedomore #CNY

A brand's content strategy can make or break a business, no matter the industry - and yes, that includes the manufacturing space! While you may not think content marketing matters much for manufacturing spaces, we're going to tell you why it does. ⭐Brand Awareness⭐ A solid content strategy has a great impact on brand awareness. It lets manufacturing companies show off their services and industry knowledge to a broad audience, leading to increased visibility. Successful brands need to have a significant amount of visibility to thrive. Not only will a good content strategy create more awareness (but it will also establish these brands as thought leaders in their industry). ⭐Boosts Customer Knowledge⭐ Want a more informed audience? Content marketing is a great way to make that happen! Since manufacturing can be especially complex, it's important these businesses spend time making their content easy for people to understand. Think of informative content within this space that goes in-depth into products and services. ⭐Builds Trust⭐ Content marketing also helps establish trust between a brand and consumers. This is especially key in the manufacturing industry, where high-value products and long-term contracts are the norm. When manufacturing brands consistently offer valuable content, customers will associate them with offering high-quality content. This not only strengthens relationships but boosts sales, too. To learn more, check out this post by Lark Allen: https://lnkd.in/etkWu_fp

Market research can experience its own virus through sample contamination. What is it? Learn more from our market research firm in this blog post. https://hubs.ly/Q02P7NZY0

Discover effective strategies for finding participants for in-store qualitative research, ensuring valuable insights and enhancing your market research efforts. https://hubs.ly/Q02Nt_X60

The term "frugging" may sound funny, but market researchers aren't laughing about this deceptive technique! Frugging involves soliciting donations under the pretense of conducting a survey. Instead of gathering genuine research data, the caller aims to secure a financial contribution from the respondent. As a result, frugging can negatively impact the credibility of legitimate market research by creating distrust among consumers. We'll give you a quick example... A caller starts off a phone call with standard survey questions. However, they quickly transition from those questions into soliciting the respondent for donations. The respondent will often continue the call, thinking they're simply participating in market research. But how can respondents know they're dealing with frugging? These 3 qualities will help determine if frugging is underway. 1. Transparency: Ethical market research firms will state the purpose of the survey and provide information about the sponsoring organization. 2. No Hidden Agendas: If the primary goal is to gather donations or sell something, it’s not a genuine research effort. 3. Professionalism: Legitimate researchers respect your time and privacy, and they won’t pressure you into making donations or purchases. To learn more about frugging, take a look at this post by George Kuhn: https://lnkd.in/dZ5XUTNj

Learn how to conduct effective website audits and tackle common SEO challenges. Improve your site's performance with expert tips and practical solutions. https://hubs.ly/Q02NtKq70

We know it's September, but let's not forget about August just yet! Take a look at the numbers that wrapped up the summer.

Learn about self-selection bias, its impact on research accuracy, and how to identify and minimize it to ensure reliable and valid study results. https://hubs.ly/Q02MDDwN0