The beauty and personal care industry does more than create products – it drives economies. This was the focus of The Value of Beauty Alliance’s annual event in Brussels. To kick off the event, our CEO Dimitri de Vreeze met with fellow leaders to discuss the impact of EU policies on the industry's global competitiveness and sustainability goals. The discussions reinforced the critical role of our value chain – spanning farmers, perfumers, manufacturers, scientists, and retailers – in driving economic growth and innovation across Europe: 💶 Generating €496 million daily. 👩🔬 Supporting nearly 3.2 million jobs. 🚚 Exporting €26 billion worth of goods worldwide. During the evening reception, our Perfumery & Beauty President Emmanuel Butstraen showed his support for VOB and took the opportunity to be together with our customers, clients, and members of the value chain. Swipe below for the highlights! 📸 #shapethefuture #TheValueOfBeauty #PersonalCare
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