Edelman

What a week at #CannesLions2024! Edelman came second in the Independent Network of the Year rankings, Edelman London came second in the Independent Agency of the Year rankings and was first in the Independent Agency of the Year rankings for the Good Track.    We won a Titanium Lion for DP World's 'The Move to Minus 15' and walked away with four Gold Lions, six Silver Lions, and five Bronze Lions for nine separate campaigns from EMEA, North America and APAC. You'll see us leading the charge in PRWeek's table rankings. This success is a testament to the hard work and creativity of our incredible team and our amazing clients. Over the last 10 years, since first attending the Lions Festival, we have evolved from a PR firm into a communications powerhouse. We are proud to create work that not only wins awards but drives meaningful change in business and society, proving that Trust Drives Growth and Action Earns Trust. Learn more about our work: https://edl.mn/3zreyD2 See us at the top of PRWeek's Cannes Lions Table Rankings: https://lnkd.in/eGHSRw8p

Our Head of Influencer Marketing, Tyler Vaught, spoke with The New York Times reporter Sapna Maheshwari about how brands are navigating influencer partnerships in a politically charged environment. Tyler emphasized that while political content isn’t always a dealbreaker, brands are focused on avoiding surprises that could lead to controversy. Read the full article: https://edl.mn/4fWGqjA

Jackie Cooper, Senior Advisor and Chief Brand Officer, recently penned a piece for Fast Company on the challenges and opportunities brands face in today's volatile political landscape through the lens of data collected in the 2024 Edelman Trust Barometer Special Report on Brands and Politics. Here are three key takeaways: 💡 Political Influence: 8 in 10 people now see brands as political entities, intertwining their business with societal and identity politics. 💡 Shared Values: A staggering 84% of consumers prioritize shared values with brands, especially in areas like personal health, finance, and fashion. 💡 Action Over Silence: 71% of consumers believe brands must take a stand, with silence often interpreted as having something to hide, particularly among Gen Z. Read Jackie's full article: https://edl.mn/3SXurbC

Introducing Will Levis No. 8, the first ever mayonnaise-inspired fragrance brought to you by Hellmann's and their brand ambassador, Will Levis. We are proud to have been both the creative and the production arm for this project, partnering with Steven Meizler to create a tongue-in-cheek ad campaign inspired by classic perfume commercials. Learn more about the work in LBBonline - Little Black Book: https://edl.mn/3MfbRrs

We are honored to share that we have two campaigns shortlisted for PRWeek UK awards. Our work on Dove's Code My Crown has been shortlisted for B2B Campaign and B2B Social Purpose Campaign, while our Heinz Becomes Hellmann's campaign has been shortlisted for Best Use of Influencers. Learn more about the shortlisted work here: https://edl.mn/3SRDPgW

This year, the Edelman Trust Barometer revealed that, whilst the financial services sector is trusted globally, increases in positive sentiment have been driven entirely by emerging markets. In developed markets, and Europe in particular, the story is very different. To understand what might be driving such negative perception, Edelman Smithfield has polled consumers in the UK, United States, Germany, France, Italy and Spain on what they expect of their financial providers. 🔍 Over the next few weeks, we will be sharing some of the key insights from our Consumer Perception Study, such as: ◾ How negative perception of financial services is being driven by issues around ambiguous pricing, value and customer care ◾How the majority (70%) of consumers expect government to do more to ensure financial providers are demonstrating value and providing better deals – and 75% want regulators to do the same ◾How two in five (38%) adults are concerned about the pace of digitisation in the financial services sector Keep an eye out here for more findings – and if you want to learn more, head to our landing page: https://lnkd.in/euqNxD9B

Felipe Braz Costa, Executive Creative Director, will be on the "Best Data Inspired Creative" Jury for this year's International Echo Awards. Congratulations Felipe!

As she prepares to judge the PR categories at The Drum Awards Festival in November, Julia Monti, SVP of Global Communications for Mastercard, is using our Titanium Lion win at Cannes Lions to underscore the growing strategic significance of PR in today’s marketing landscape. Read the full article from The Drum to get her point of view on the evolving role of communications: https://edl.mn/4dqJR07

Today is the last day to vote for 2025 SXSW PanelPicker, and Edelman has two exciting sessions in the running: — Early AI Lessons : Brands, Content, Influencers, and Tech — The Gen Z Boomer Millennial Showdown Both panels explore the trends shaping the future of marketing and communications. Your vote can help bring these essential conversations to the SXSW stage. Learn more about our sessions and cast your vote here: https://edl.mn/3X4r9FR

What do boomers, millennials, and Gen Z really want from brands? Help us explore this at SXSW 2025 by voting for our panel. PanelPicker is how the SXSW community selects the sessions they want to attend. Don’t miss your chance—vote by Sunday, Aug 18! Vote here: https://edl.mn/3yHFz5i