EON reposted this
Coach is the GOAT of digital product passports. A few weeks ago, they upgraded the EON-powered DPPs embedded with all Coachtopia bags, allowing customers to instantly resell their bags on Poshmark. The process is fully integrated with Coach's customer database: when the bag is sold on Poshmark, it's automatically removed from the previous owner's Coach profile and can be registered by the new owner. It's a win for everyone involved: • Customers get all the benefits of a circular brand ecosystem with a fraction of the effort. • Coach gets access to a plethora of product/customer data that would otherwise disappear in the dark corners of the secondhand market. • Poshmark gets a ton of visibility, with Coach being one of the flagship brands on the platform. When people ask me about practical use cases for DPPs, this is what I'm thinking about: connected product activations that create deeper data granularity, a superior customer experience, and a healthier fashion ecosystem. #ecommerce #retail #dpp #circularity #fashion