EON’s Post

A while back we had an episode live in Shoreditch House, featuring four amazing and incredibly inspiring journeys into the #fashionindustry. With Lisa Folawiyo, Dénola Grey, NKWO, and Arieta Mujay each share their experiences of thriving in the "striving for recognition" fashion environment. You can listen to it here https://lnkd.in/epe4WbVu One of the topics discussed was the power of collaboration. Here's a few things for you to know about it: Creative Synergy: Collaboration between fashion designers, brands, and businesses can result in the fusion of diverse ideas and perspectives, leading to innovative designs, products, and marketing strategies. Expanded Reach and Audience: Partnering with other fashion brands or businesses allows for tapping into each other's customer bases, leading to increased brand visibility and market penetration. Cost Sharing: Collaborative efforts can help in sharing resources, such as manufacturing facilities, distribution channels, and marketing expenses, thereby reducing overall costs for all parties involved. Access to New Markets: Collaborating with businesses or influencers in different geographic regions or demographics can open doors to new markets and consumer segments that may have been previously inaccessible. Enhanced Brand Image and Credibility: Aligning with reputable brands or industry leaders through collaborations can boost the perceived value and credibility of all parties involved, leading to increased consumer trust and loyalty.

Why the "aspirational" hourglass figure might kill your marketing. Let's reimagine fashion marketing, shall we❓ The obsession with the "aspirational" hourglass figure is wearing thin, and consumers are over it. With only 8% of women globally are fitting into this outdated standard it's high time we shatter outdated standards. Consumers need to see their body types mirrored back at them to make confident purchases. If your boardroom clings to this narrow vision, be prepared to lose relevance—and customers❗️ Here's how to pivot towards inclusivity: 🔺Diversity in Representation: Showcase a spectrum of body types in your campaigns. Your audience is diverse; your marketing should be too. 🔺Listen and Learn: Engage with your community. Understand their needs and preferences, and let that feedback guide your product development. 🔺Authenticity Over Aesthetics: Prioritize real stories and genuine connections over polished perfection. Consumers value authenticity above all. Let's open up the conversation to everyone what do you think about the aspirational hourglass standard❓ _______________________________________________________ 🔺Connect with me for insights on the size-inclusive fashion industry. #fashionmarketing #BusinessOfFashion #RetailLeadership #socialcommerce #plussize #sizeinclusive

In the ever-evolving landscape of fashion and marketing, Victoria's Secret, an iconic brand, made a bold move towards inclusivity in 2021. However, the outcomes were not what they expected, and their sales plummeted by over a billion dollars. Let's dive into this fascinating rebranding saga and uncover essential lessons for marketers in the age of authenticity and inclusion. For the full article, check the link in my comment section below (and sign up for weekly marketing tips and tear-downs delivered straight to your inbox!) 📧 #marketingtrends #marketingtips #rebranding #authenticity

Embark on a journey through the fascinating world of fashion with Cengiz Dana, who grew up immersed in its intricacies. In his latest book, Cengiz shares captivating stories of industry pioneers – their triumphs, controversies, and enduring legacies. From those who have left an indelible mark to the influencers shaping fashion today, this book offers a unique perspective. 👗 Explore the Human Cost of Fashion: Cengiz challenges us to reflect on the history behind the brands we adore and the individuals crafting our clothing. Unveiling hidden supply chains and labor practices, he encourages us to become more conscious consumers. Discover the profound impact of fashion on people's lives and the world at large. 🌟 "Understanding Is the Solution": Central to Cengiz's philosophy is "Understanding Is the Solution." Join us on this enlightening journey as he navigates the industry with empathy and wisdom. Learn how this philosophy evolved, serving as a guiding light through challenges, obstacles, and moments of triumph. Click the link for more details https://lnkd.in/gw6SdFdn

🌟 Exploring the Essence of Fashion and its Impact on Digital Presence 🌐 Fashion isn't just about clothes; it's a language, a form of self-expression that transcends boundaries. It's a dynamic force shaping cultures, reflecting individual identities, and influencing societal trends. In the digital age, the role of fashion extends beyond the runway, seeping into the online realm. 💻✨ Excited to share my insights on the interplay between fashion and the digital landscape in a recent guest post! Dive into the world where aesthetics meet algorithms, as we explore the importance of fashion in enhancing online presence. 🔗 Read more about the fascinating connection between fashion and digital influence: P.S Buy fashion guest post backlinks #FashionInDigital #OnlinePresence #GuestPost #FashionTrends #DigitalInfluence #LinkBuilding 🚀

Fashion ads tend to fall into the ‘sea of sameness’ trap, with a saturation of product focussed, flat and celebrity endorsed campaigns… 🌊 In the UK, fashion performs modestly for long-term business potential, as measured by System1’s Star-Rating ⭐️ There’s a huge opportunity for brands to drive competitive advantage and stand out on emotion - Marks and Spencer, Barbour, The TJX Companies, Inc., The Very Group and Vinted are just a few brands already paving the way and standing out on long-term and short-term effectiveness. If you want to learn more about how you can tailor your strategy for fashion-forward advertising impact, make sure to download System1’s “Style Stars” or reach out to a member of the team. Link - https://lnkd.in/eHJri6st 🔗 #advertising #marketing #fashion #fashionadvertising

Entries are open now for Drapers 30 Under 30 2025. To kick off the annual initiative, we speak to industry leaders to share their top tips for the next generation of talent. First up is QUERALT FERRER JOSA, director of design for fashion at John Lewis & Partners. Find out more and how to enter this year below. #Drapers30Under30 #risingstars #fashionretail #30Under30 #JohnLewis #fashionnews

I cannot agree more with the following article by Vanessa Friedman and I'd like to take it a step forward in another direction. This year I have read "several" industry and academic publications within the realm of fashion and I have been constantly deluded. The "classic" industry publications that have enlightened the fashion world for so many years limited themselves to the most obvious conclusions, "normalisation of consumption", "uncertainty within the industry", "political instability" or other generical points on "technological shift", without providing any real added value to the discussion. These publications must be more forward-thinking, experimental and inspirational. We need to look at the future in a different light, not just in a "post-pandemic" optic. Does anyone have anything inspirational to share in the world of fashion? Sorry to say but we ALL already know this "stuff" 😅😅 https://lnkd.in/ez-_E3gv.

Embark on a journey through the fascinating world of fashion with Cengiz Dana, who grew up immersed in its intricacies. In his latest book, Cengiz shares captivating stories of industry pioneers – their triumphs, controversies, and enduring legacies. From those who have left an indelible mark to the influencers shaping fashion today, this book offers a unique perspective. 👗 Explore the Human Cost of Fashion: Cengiz challenges us to reflect on the history behind the brands we adore and the individuals crafting our clothing. Unveiling hidden supply chains and labour practices, he encourages us to become more conscious consumers. Discover the profound impact of fashion on people's lives and the world at large. 🌟 "Understanding Is the Solution": Central to Cengiz's philosophy is "Understanding Is the Solution." Join us on this enlightening journey as he navigates the industry with empathy and wisdom. Learn how this philosophy evolved, serving as a guiding light through challenges, obstacles, and moments of triumph. Click the link for more details https://lnkd.in/gw6SdFdn