EP+Co

Sometimes life stinks — especially if your dog gets sprayed by a skunk. But one bedazzled box of douche and a whole lot of love from Bunnie XO later, and we turned a less-than-pleasant situation into fresh content that earned Summer’s Eve 8.5 million views, $3.9 million in estimated media value and a shoutout from Jelly Roll himself. Guess having a community engagement team that knows how to work the crowd pays off 😉 #socialmediamarketing #creativestrategies #communitymanagement

We asked our Gen Z intern to ask The UPS Store's Gen Z intern to come up with new content ideas. (Just kidding.) But really, who says a brand known for packing and shipping can't have fun on social? Thanks to our Creative and Cultural Opportunities for Real-time Engagement teams, we find opportunities for our brands to own buzzy trends in authentic ways — and ultimately, engage with audiences to build belief where and when it matters most. #advertisingandmarketing #socialmediamarketing #tiktoktrends #creativeagencies

Creatives at EP+Co know a thing or two about work that, well, works. Just ask Bee Reynolds, who is busy judging the Effie Awards Global Best of the Best. Congratulations to everyone in the running! We can't wait to see who comes out on top. #effieawards #advertisingandmarketing #creativeagencies

In an industry where rising stars can burn out quickly, there’s something to be said for the talent that endures — talent like our own fearless leader, Allen Bosworth, whose career at EP+Co has lasted for nearly four decades. We couldn’t be more proud to see him named a Campaign US 40 Over 40 Honoree. Congratulations, Allen! Here's to a career well spent and an achievement well deserved 👏 https://lnkd.in/editYKx4 #CampaignUS40Over40 #executiveleadership #advertising #marketing

This one’s for the girls 😘 Actually, everything Summer’s Eve does is for the girls. And we’re proud to play a role in helping destigmatize feminine hygiene with edutainment like this — made 100% in-house. Head to @summerseve social platforms on Instagram and TikTok to see how our creators are rebuilding the brand’s presence to empower women with content that’s smart, approachable and downright fun. #advertisingandmarketing #socialmediamarketing #womenshealth #creativeagencies

Like the rest of the world, we ship Gabby and Tyler—the content creators who found what might just be love during an impromptu street-style interview for TikTok. So we helped The UPS Store get in on the action and partnered with the pair to support their budding long-distance romance. It's like Lauren Norton, our Associate Connections Planning Director, said: “In order to drive meaningful relevance for brands on social media, we keep an eye on community conversations that have the potential to catch fire and turn into larger cultural moments—like Tyler and Gabby’s meet-cute. Long-distance relationships have been a popular conversation on TikTok for years, with countdown mashups until the next in-person hug or influencers like Chris Olsen delivering coffee around the world. They’re also a common shipping use case for businesses like The UPS Store—so what better opportunity to show support for Tyler and Gabby than The UPS Store 'shipping' their relationship? The trick was moving quickly enough to be part of the skyrocketing momentum around their budding relationship, so within 24 hours of their first date we had partnerships established with the couple and a game plan for how to Pack & Ship a long-distance care package from Greenville to Miami.” Learn more on Ad Age: https://lnkd.in/eyfZSFGP

Last night at The Drum Awards, our team took home Not for Profit Gold and Creative Innovation Silver for our work with Worth Rises on The Most Famous Speech Never Given 🎉 Congratulations to all the winners and thank you to the jury for recognizing our work — we're so proud to be Building Belief in a cause that matters. Jessica Murphy | Lori Strasberg | Aruna Ravichandran | Stephanie Queen | Jonnie Cahill | Allison Litzinger | Leif Edgar | Marc Sobier | Charlotte Mostaed | Eric Jagher | Janelle Hailey | Carolyn Pollock | Laila Mignoni | Paul Hemingway | Jaime Crespo | Trish Olives | Taylor Montgomery | Onney Crawley | Ricardo Aspiazu | Rachel Goldflam | Lynn Teo | Kimberly Scott | Tom Duncan | Tom Nowak | Santi Pochat | Jeanniey Walden | Paz Romero | KAREN RILEY-GRANT | Ashleigh Gibson | Charmaine Taylor | Desiree Benson | Alyssa Buetikofer | Emily Coppock | Guilherme Espagnoli G. Martins | Jasmine Ferreira | Bobby Sherlock | Julie Haddon | Bridget Sponsky

He’s been Building Belief with EP+Co for over 35 years. Now, our fearless leader Allen Bosworth is passing the torch to someone who promises to usher in a new era of action, consistency, and collaboration — with a veteran executive team by her side.    Learn more about Allen’s retirement and Kat Shafer’s promotion to President of EP+Co now on Adweek.

We told audiences at SXSW 2024 how brands, agencies and activists can work together to change the world. Now, our chief strategy officer, Chris Plating, is sharing insights from the SXSW panel with Ad Age. Learn what executives and activists, including Bianca Tylek of Worth Rises, Palika Makam of Ben & Jerry's and Johnny Perez of the National Religious Campaign Against Torture, say you can do to take meaningful action around potentially polarizing issues. And why it matters. https://lnkd.in/evU8VnZ4 #thoughtleadership #brandactivism #corporateactivism

We believe advertising has the power to change the world. And we’re thrilled to see The Drum Awards for Marketing Americas agrees. A huge thank you to the jury for recognizing our campaign “The Most Famous Speech Never Given” as a finalist in three categories. Check out the shortlist and learn more about our partnership with Worth Rises to #EndTheException in the 13th Amendment that allows slavery to be used as punishment for crime still today: https://lnkd.in/guy98_av #marketingawards #activistadvertising #activism