FCB Chicago

Google recently announced that after four years of trying to eliminate the so-called “cookie tech” in browsers, they now plan to keep the controversial digital activity-tracking widgets after all… Eric Chun, EVP, MD Strategic Analytics at FCB Chicago, shared his thoughts with Mediashotz on what this means for the industry: “This is a clear bottom-line driven move that reflects shifting consumer behavior on search, the technical challenges involved in trying to build an alternative ID solution as equally lucrative, and also the lack of a true privacy benefit that in totality outweighs the lost revenue potential.” Eric’s insights this way: https://lnkd.in/dVWJ2XsZ   #Advertising #Google #Privacy #Cookies

Guess who’s back again? The Drama Llama🦙. The Dramamine spokes-character returns in FCB Chicago’s new work to launch the Advanced Herbals TM Nausea + Stress Support lozenge, dietary supplement. In the series of spots, the whimsical Drama Llama is navigating everyday stresses in humorous scenarios, from elevator rides to backstage panics. But with the help of Advanced Herbal, a new line of non-medicated products, all the motion sickness and stress is gone. Stress support this way: https://lnkd.in/e48f5UcK

“True inclusion goes well beyond the diversity of actors on screen.” In his latest article for Campaign US, Marc Wilson, PhD, EVP, executive director of strategic inclusion at FCB Chicago, reminds us that we must go further than depiction to recognize the power of both relevance and resonance – and how they work together to capture the true value of diversity. “Inclusion is not simply seeing yourself mirrored back to you in an ad. It’s about the premise, values, and insights guiding the work that resonate on a much deeper level.” Go beyond the "checked box": https://lnkd.in/eUqTNJK8 #FCB #FCBChicago #Storytelling #Diversity #Advertising

"Inclusion is not simply seeing yourself mirrored back to you in an ad," says FCB Chicago's Marc Wilson, PhD. "It’s about the premise, values and insights guiding the work that resonate on a much deeper level.

✨Proud of the incredible commitment to bring this brave idea into the world. Checkout the Banned Book Club accessible at any Public Library 📚 near you. #CannesLions2024#NVRFNSHD

We’re beyond proud to share that FCB has been named Cannes Lions International Festival of Creativity Regional Network of the Year - North America for the sixth year in a row. Bravo to our teams across the region who continue to make this exciting accolade possible year after year. Read more: https://lnkd.in/eGiM7DGF FCB Canada, FCB Chicago, FCB New York #CannesLions2024 #FCBCannes

LFG! Grand Prix x Dramamine 🦁 A big congrats to Prestige Consumer Healthcare and so very proud of the FCB Chicago team on this well deserved win. Cannes Lions International Festival of Creativity. #CannesLions2024 #NVRFNSHD

Congratulations to "The Last Barf Bag" - Dramamine Team for winning the Grand Prix in Health & Wellness at the Cannes Lions International Festival of Creativity!🤢 🤮

Ad Age is out with their annual list of predictions about which work might take the top prizes at the Cannes Lions International Festival of Creativity next week, and our Global CCO Andrés Ordóñez weighed in on the debate. BONUS TREAT: FCB has three campaigns included on the list! FCB Chicago's “Banned Book Club" and "The Last Barf Bag," and FCB New York's “Lap of Legends,” all featured among the campaigns that might win big, as chosen by some of the most esteemed creatives in the industry. AO's hot takes: https://lnkd.in/gXX7EUpA #CannesLions2024 #FCBCannes

We’re delighted to share FCB has been awarded Bronze in the Global Network of the Year (Creative/Advertising) category at the Campaign Global Agency of the Year Awards 2023! Congratulations to all of our FCBers around the globe who consistently deliver brilliant creative ideas and solutions to demonstrate the economic power of creativity - this one's for you! Read more: https://lnkd.in/eJqwH9by