FCB Global

"If you want to create something that has never been seen, you need to be willing to go where no one else goes." Wise words from our Global Creative Partner, Danilo Boer, to open his keynote at the 2024 Clube de Criação  Festival in Brazil, where he waxed lyrical about FCB’s “Never Finished” mentality and revealed the path his team travels to achieve what many consider impossible. Read on for Danilo's top tips on turning projects that seem unattainable into reality: https://lnkd.in/dsh8vf7T

With Halloween fast approaching, FCB London Chief Creative Officer Owen Lee spoke to Creative Salon Worldwide about why more marketers in the UK should consider how they capitalize on spooky season, to scare up more revenue and build the character of their brand in tandem.  A scarily good opportunity for brands: https://lnkd.in/eyNMWrcW 🎃 👻

A can't miss event focused on reshaping disability representation in sports marketing. Join us for this important webinar on Monday, October 28 at 9am PDT featuring FCB Canada's Audrey Zink. Interpublic Group (IPG) Current Global

Each year, Ad Age publishes a list of 40 distinguished individuals under the age of 40, showcasing the brightest young talent transforming the marketing industry. This year’s program celebrates trailblazers across various sectors, from emerging tech innovators and digital stars to programmatic experts, data specialists and visionary entrepreneurs, and we’re delighted to see FCB New York's newly promoted Chief Growth Officer Kat Grib included. In her three years at FCB, Kat has helped the New York office achieve 34% top-line growth and add more than 15 new clients, including five global accounts. Congratulations Kat and so well deserved! Get to know Kat: https://lnkd.in/eBs5Tf_V

Scrunch first, then blow. Kleenex and FCB London have just teamed up to release a new OOH campaign featuring portraits of people suffering from colds and flu to promote the brand’s Easy Breathe menthol and eucalyptus-scented tissues. Created in collaboration with artist Alma Haser, who used paper-folding techniques to scrunch each subject's face to convey the feeling of nasal congestion, "Congested Portraits" acts as a visual metaphor for how the product actually works. The campaign includes experiential activity taking place at London's Westfield White City shopping centre between 26 and 28 October. Alexis Rice, head of consumer engagement at Kleenex, said: “FCB London’s campaign dramatises the benefits of the product in a memorable and relatable way to capture the attention of the nation and encourage them to “Grab Kleenex” in a moment of need.”  "Unscrunch" the campaign here: https://lnkd.in/g4WgVmZf

With expectations for the advertising industry at an all-time high and more and more platforms gaining relevance, LBBonline - Little Black Book's Jordan Won Neufeldt began to wonder if there is still space out there for the 'Big Idea.' In a world where we've been conditioned to believe that a catchy tagline is the be-all and end-all, our Global Creative Partner Danilo Boer digs into the evolution of big ideas and why today they are so much bigger than a tagline... "At FCB, we call this a ‘Never Finished’ idea – a lasting series of elements that continuously shape a brand’s identity, which could be anything from a design system, tone of voice, brand truth, energy, to a vibe. Sometimes it can be a tagline, but only if it’s rooted in a timeless truth that can lead to any number of timeless executions." Catch more of Danilo's brilliance here: https://lnkd.in/d6QYGKMm

Ongoing economic uncertainty, demanding clients and constant tech advancements mean it’s harder than ever for agency leaders to plan for the next five months, let alone five years. The Drum spoke to more than a dozen agency leaders about how to solve a problem like future-proofing your business, including FCB London CEO Katy Wright, who believes “we have to continue beating the creative drum, standing up for and showcasing how creativity can be applied everywhere to help clients solve their biggest challenges, whatever they might be.” Read more: https://lnkd.in/eK7DrbWB

Rohan Mehta and Neville Shah are a dynamic duo like no other. Together, the CEO and CCO of FCB Kinnect and FCB/SIX India are striving to build the most modern partner in the world to drive growth and profitability above marketing standards. In this interview with LBBonline - Little Black Book’s Sunna Coleman, Rohan and Neville expand on the agency’s long-term success and discuss their creative plans to take the business to its highest level. https://lnkd.in/dMMMHigm FCB Group India

The ad industry is juggling a lot at this moment as we navigate the shifting tides of economics, iron out budgets, and grapple with new AI tools. The Drum quizzed top leaders on what we can expect to see in 2025, including FCB New York CEO Emma Armstrong, who thinks bold creativity – and brand – will become more valuable than ever. She also hopes that we see everyone actively bringing enjoyment back to this industry: “Yes, things are challenging and complex. But much of the joy in what we do comes from working with talented and curious people. Let’s find a way to reintroduce excitement, pride, and fun back while delivering some kick-ass creativity.” Emma’s insights: https://lnkd.in/ghQzJGp6

Introducing Interact, Interpublic Group (IPG)'s comprehensive marketing platform that cohesively brings together clients and agency teams at the intersections of data, creative production, media and commerce across the entire customer journey. By connecting people, processes and technology, Interact enables real-time collaboration that drives faster, more efficient, and personalized marketing across all touchpoints, transforming how brands engage with their audiences and drive business success. https://lnkd.in/eKMb3KJd