Focus Lab

Have you ever been part of something that suddenly changed? 🔄💥🤔 Hear us when we say this: a shake-up isn’t an inherently bad thing. It can be a stressful thing. And a little disorienting, even. But it can also be exciting. Fresh. Full of opportunity. This is how a shake-up transforms into an awakening. And after a merger or acquisition, brand — particularly employer brand — shines the light that welcomes new dawns. ☀️ In part two of our three part M&A blog series, we examine brand’s ability to rally workplace communities and culture in times of great change. Check it out today. ⤵

We've got a brand new podcast episode you won't want to miss. 🚨 Join us as we chat with John Rougeux ⛰️ — founder of Flag & Frontier, a company that specializes in narrative design and execution. In this episode, John sat down with Bill Kenney 👋 and hit on so many valuable topics we don't think it's possible to touch on them all in a single post: → High-level break down of category design strategies → How to find c-suite alignment without taking away autonomy from your team → What the right mindset is when approaching a big brand change And so much more. Whether you're a business owner, marketer, or creative we think you'll find some valuable insights from John! Full episode is live now: https://hubs.la/Q02M1dWc0 #b2b #brandstrategy #brandnarrative #categorydesign #branding

Ready to dominate your #B2B rebrand? 💥 Download the first chapter of Conquer Your Rebrand today and get a (free) sneak peek into the ultimate playbook for your rebrand journey. If you're just hearing about Conquer Your Rebrand, here's what you can expect: → Learn the "why" of B2B branding + actionable details of "how" → How how to prepare and what to expect in your rebranding journey → Learn to recognize and avoid common pitfalls → Discover what matters most in your agency partner → Learn how to plan for your brand rollout And so much more! It's time for your brand to propel you forward, not hold you back. Let's get started. Download the first chapter today: https://lnkd.in/gXptb2ja

Whether you like it or not, you need your CEO on board with your rebrand. Shout out to Kylie Whitehead at PolyAI for her insightful advice to anyone entering into a rebrand. We get a lot of great advice from our past partners on the podcast, but this was something we hadn't heard before. 💡 Tune in to the full episode to hear Kylie's fantastic insights on: → Tackling a repositioning project prior to the rebrand → Developing a differentiated brand that speaks to an enterprise-level client → The importance of ensuring your CEO/Founder's needs are heard 👇👇👇 https://hubs.la/Q02JtbWP0

Big news 💥 Our partners at Cadmium have a new brand identity! A huge congratulations to their talented team on an excellent brand launch, it was an honor working alongside you all to bring the vision to life through: → Brand Strategy → Verbal Identity → Visual Identity → Web Design → Brand Support As the Cadmium team so eloquently phrased it, "This rebrand isn't just about a new look; it's a reflection of our growth, evolution, and the bright future ahead." 🌟 Head to gocadmium.com to see the new brand in action and be sure to keep an eye out for more project details coming soon. 🙌

Mergers and acquisitions are pivotal moments because they’re more than just the melding of companies’ systems and structures, they’re the blending of beliefs, values, and people — culture! 🌟 More than just a new logo or slogan, a strategic brand is a signal to your industry and the world: We’re making bold moves that matter, we’re blazing new trails and challenging convention. Brand leads the way. 🚀 In part one of our three part M&A blog series, we show how strategic brand architecture aligns identities, values, and market positioning. Check it out today. ⤵ #mergers #acquisitions #b2b #brand

Raise your hand if you know about our sister agency, Odi. ✋ Odi is the perfect partner for startup organizations looking to establish a strong brand presence. With a long history of creating impactful brands, we have the skills and processes to deliver high-quality branding with unmatched speed and care. When you're in the early years of your business, a strong brand can help you: ✅ Earn customer trust and loyalty ✅ Stand out (authentically) in an established market ✅ Fundraise with confidence ✅ Attract and retain top talent It's been incredible to watch the Odi team build awesome partnerships with early-stage companies that continue to crush in their verticals post-rebrand. → Heliux: Emerged from stealth + raised $2M → Doppel: $14M Series A Raise → Speakeasy: $11M Raise 💥 Be sure you're following Odi to keep up with their latest news + projects.

We're not one to jump on the obscure holiday trends, but we'd be remiss if we didn't recognize #NationalPickleballDay today 🥳 This next line might shock you but: Pickleball 🤜 💥 🤛 B2B Branding For tech companies battling a slew of competitors in a lightning-fast innovation marketplace, touting specs and features and "industry leading" status is a surefire way to blend in — and bore the crap out of people! But to get customers excited (and excited enough to make a switch), we can take a lesson from pickleball's Bread & Butter and Grandma Jack, and invest in brand. Read the full blog written by Focus Lab's resident pickleball expert, Wade Livingston 👏👇 https://hubs.la/Q02Jp0yV0

Globally successful companies are inherently complex. 🌀 Following a series of acquisitions, Perion Network sought a unified brand that would not only signal a bold approach to advertising technology, but also celebrate its people and their diverse expertise. Perion has long been an established player in the adtech space and, as it’s grown, its structure has evolved. So, one of the very first tasks of the branding project was an assessment of that structure. Our team's brand strategist looked closely at Perion’s trajectory, its goals for the branding project, and evaluated several brand architecture approaches that created the cultural cohesiveness Perion sought while complementing its future business strategy. Outside of the business’ structure, Focus Lab collaborated with the Perion team to select four brand attributes: → Brave → Confident → Dynamic → Innovative These authentic representations of Perion’s essence and personality helped the project team craft a positioning strategy, brand concept and, eventually, new visual identity. Our team created a brand concept to inspire messaging, both verbal and visual. That concept: Vantage. Why Vantage? 🤔 Because Perion’s perspective is so different. Perion’s technology, and how it predominantly serves to create that connection between people and the brands. It’s quite literally an advantage. Pioneering. Always out front. Pushing the boundaries of the possible. Full case study → https://lnkd.in/gukH3mWd

We asked the Head of Marketing at G2, Palmer Houchins, to share his best advice for marketers, but instead he dropped a knowledge bomb that applies to everyone. 💣💥 "Be the type of person that folks want to work with." We couldn't agree more. What's your best advice for marketing professionals (or professionals in general)? We'd love to hear it. 👇 👇 👇 —- P.S. Check out the latest episode Focus on Brand with Palmer wherever you get your podcasts.