Garden Center magazine

Sometimes, we get so used to how things look that we don’t even notice them anymore. Those benches, the front of the store, the storage sheds or the structures that shade groups of annuals or perennials often get ignored during the growing season. But now is a good time to consider those areas and the possibilities for improvement. Don Shor, owner of Redwood Barn Nursery in Davis, California, used red paint to make his building stand out. As you plan for the period between now and the spring rush, it just might be time to look at these places with fresh eyes, imagining what magic could happen with just a simple coat of paint: https://lnkd.in/g6gMyzy5 #gardencenters #independentgardencenters #gardencenterstoredesign #gardencenterdesign #retailrevival

For today's Fertile Ground Friday, we're sharing the free recording of our third session, "Love 'Em or Lose 'Em: How to Retain and Develop Your Team," sponsored by Proven Winners. Just because an employee was successfully hired and onboarded doesn’t guarantee tenure or long-term satisfaction with your company. Tina Lee from DeWaynes LLC and Karen Van Duyvendyk from Dutch Growers Home & Garden discussed how positive efforts in professional development, incentives and company culture can lead to improved employee retention and increases in productivity, performance and morale. Watch the recording at the link below 🎥 https://lnkd.in/gfPbe7kS #fertilegroundfridays #fertilegroundfriday #fertilegroundwebinarseries #gardencenterfertilegroundwebinarseries #fertileground #gardencenterwebinar #gardencenterhumanresources #gardencenterrecruiting #gardencenterhiring #gardencenterretention #gardencenteremployees #gardencentermorale #gardencentermanagement #gardencenterdevelopment

When Todd Carnley started at Flowerwood Nursery, Inc. in Alabama, not even 1% of the nursery’s sales were of branded plants. Over the last 25 years, that percentage has grown to 65%. Flowerwood is co-located with Plant Development Services, Inc.., the company behind Encore Azalea, Southern Living Plant Collection, Sunset Plant Collection, BetterBoxwood and Butterfly Candy. But Carnley describes himself as brand-agnostic. He’s all for selling whatever the customer is buying. To that end, Flowerwood also grows and sells Proven Winners, Endless Summer Hydrangeas and Knock Out Roses. Carnley says consumers like branded plants because when they see that different-colored container, it indicates that the plant they’re seeing is different in a positive way. “It’s a lot, but if it’s a relevant brand, Flowerwood wants to make sure we’re offering it to the consumer,” he says. Read more about the evolution of horticulture brands over the last three decades: https://lnkd.in/gqPpYnay #horticulturebrands #plantbrands #plantmarketing #plantdevelopmentservices #plantdevelopmentservicesinc #encoreazalea #southernlivingplantcollection #southernlivingplants #sunsetplants #sunsetplantcollection #betterboxwood #butterflycandy #butterflycandyplants #provenwinners #endlesssummerhydrangeas #endlesssummerhydrangea #knockoutroses #knockoutrose #plantpots #plantcontainers #brandedplants

High Country Gardens, an e-commerce retailer, is sponsoring the International Hummingbird Society's newly launched Certified Hummingbird Haven Program. The program invites gardeners to transform their outdoor spaces into certified havens that support both local and migratory hummingbirds through eco-conscious practices: Learn more about this program so you can share the information with your customers: https://lnkd.in/gGQCPz87 #hummingbirds #certifiedhummingbirdhavenprogram #hummingbirdhabitat

For today's Fertile Ground Friday, we're sharing the free recording of our second session, "From Digital Marketing Strategy to Winning Tactics," sponsored by Plantista and Bobbex Inc. Robert Sproule — co-owner and marketing director of Top 100 IGC Salisbury Greenhouse and owner of Dig Marketing — explores how your IGC can move from a broad digital marketing strategy to the daily tactics across digital platforms that will entice your customers and increase sales: https://lnkd.in/gZF4TxR2 #fertilegroundfridays #fertilegroundwebinarseries #gardencenterfertilegroundwebinarseries #fertileground #gardencenterwebinar #gardencentermarketing #gardencenterdigitalmarketing

Garden Center magazine contributor Erik Dietl-Friedli shares how adding statement walls can have tremendous impact on customer experience by immersing and engaging them, with examples from White Oak Gardens, Heritage Farm & Garden and Hicks Nurseries Inc.: https://lnkd.in/g7hzb-cU #statementwall #statementwalls #gardencenterstoredesign #gardencenterdesign #gardencentermerchandising #gardencentermarketing #gardencenterstorelayout #gardencenterlayout #gardencentertips #independentgardencenter #independentgardencenters #independentgardencentermarketing

How can gardening shape a better future? The 2025 Pennsylvania Horticultural Society (PHS) Philadelphia Flower Show will explore this and more with its theme, "Gardens of Tomorrow." Tickets are now on sale for the show, which will be March 1-9, 2025, at the Pennsylvania Convention Center: https://lnkd.in/g49dTN7y #philadelphiaflowershow #philadelphiaflowershow2025 #phillyflowershow #phillyflowershow2025 #pennsylvaniahorticulturalsociety #pennsylvaniahorticulturalsocietyflowershow #phsflowershow #phsflowershow2025 #gardensoftomorrow #gardentrends

If you missed our six-part Fertile Ground Webinar Series this summer, don't worry! We have free replays of all the sessions available for you to watch anytime. Over the next six Fridays — which we're dubbing Fertile Ground Fridays — we'll be sharing more about each of the sessions with the replay link. In our first session, sponsored by First Editions Shrubs & Trees, BEST Human Capital & Advisory Group discussed how to recruit employees to garden centers. Watch the replay below! https://lnkd.in/evR9UEkE #fertilegroundfridays #fertilegroundwebinarseries #gardencenterfertilegroundwebinarseries #fertileground #gardencenterwebinar #gardencenterhumanresources #gardencenterrecruiting #gardencenterhiring

As Hurricane Milton nears landfall on Florida’s Gulf Coast, millions of residents have been ordered to evacuate. With the destruction from Hurricane Helene fresh on everyone’s minds, the anticipation of what’s to come is daunting. What to expect from Hurricane Milton for the green industry in Florida and how the rest of the industry can help: https://lnkd.in/g4Nk4py4 #hurricanemilton #milton #florida #miltonflorida #horticultureindustry #horticulture

Bushel and Berry, the collection of ornamental, edible plants for the home garden from Star® Roses and Plants, is introducing two new plants for 2025: Brew-Tea-Ful Tea Camellia and Poppin’ Passion Passion Fruit. These plants are the first non-berry additions to the collection. Bushel and Berry previously offered blueberries, blackberries, raspberries and strawberries: https://lnkd.in/gh9KNF6i #bushelandberry #brewteafulteacamellia #brewteaful #brewteafultea #poppinpassionpassionfruit #poppinpassionfruit #edibleplants #ediblegarden #camelliatea #passionfruit